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Mentioned in 1 episodes
Levi's
The Shrink to Fit Business That Stretched to Cover the World
Book • 1978
This book by Ed Cray provides a comprehensive history of Levi Strauss & Co., detailing the company's origins, its innovative use of copper rivets, and its growth into a global fashion brand.
The narrative covers key milestones, including the company's early manufacturing, its expansion during the 1960s and 1970s, and its adaptations to changing market conditions.
The narrative covers key milestones, including the company's early manufacturing, its expansion during the 1960s and 1970s, and its adaptations to changing market conditions.
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Mentioned in 1 episodes
Mentioned as a source of information for the podcast episode.
👖 Levi's 501s: The World’s 1st Jeans | 6
