#6403
Mentioned in 2 episodes
The Lego Story
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Book •
Jens Andersen's "The Lego Story" is a comprehensive account of the history of the Lego Group, from its humble beginnings as a carpentry workshop to its global dominance in the toy industry.
The book delves into the lives of Ole Kirk Christiansen and his son Godtfred Kirk Christiansen, highlighting their entrepreneurial spirit, resilience, and innovative strategies.
It explores the company's triumphs and challenges, including fires, financial crises, and the evolution of Lego bricks.
The narrative also touches upon the cultural impact of Lego and its enduring appeal across generations.
Andersen's work provides a detailed and engaging look at the Lego story, offering insights into the business decisions and innovations that shaped the company's success.
The book delves into the lives of Ole Kirk Christiansen and his son Godtfred Kirk Christiansen, highlighting their entrepreneurial spirit, resilience, and innovative strategies.
It explores the company's triumphs and challenges, including fires, financial crises, and the evolution of Lego bricks.
The narrative also touches upon the cultural impact of Lego and its enduring appeal across generations.
Andersen's work provides a detailed and engaging look at the Lego story, offering insights into the business decisions and innovations that shaped the company's success.
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Mentioned in 2 episodes
Mentioned as a source for the podcast episode's research on Lego.
21 snips
🧱LEGO: Earth’s Biggest Toy Biz | 11
