The Best Idea Yet

🥃 Hennessy: From King George to Kendrick | 43

11 snips
Aug 5, 2025
Dive into the remarkable history of Hennessy, starting with an Irish soldier who transformed a modest brandy venture into a global phenomenon. Discover how the brand weaves through hip-hop culture, with over 2,500 musical mentions, and its significant role in civil rights advocacy as the first corporate sponsor of the NAACP. Learn about the brand’s clever navigation of Prohibition and how it became a symbol of prestige among African Americans, solidifying its legacy both in spirits and popular culture.
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ANECDOTE

From Battle to Brandy Legacy

  • Richard Hennessy, an Irish soldier wounded in battle, settled in Cognac in 1765 and started a brandy business.
  • His modest brandy venture grew into the renowned Hennessy Cognac brand over 260 years later.
INSIGHT

Cognac's Distillation Roots

  • Cognac is a double-distilled, aged brandy that originated from Dutch solutions to wine spoilage.
  • The double distillation and aging set French cognac apart as a refined and concentrated spirit.
ANECDOTE

Marriage Builds Cognac Empire

  • Jacques Hennessy, Richard's son, married into the Martel family, aligning two cognac powerhouses in 1795.
  • This alliance enabled Hennessy to expand exports and share resources, boosting its international presence.
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