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🥃 Hennessy: From King George to Kendrick | 43

The Best Idea Yet

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Hennessy: A Legacy of Culture and Branding

This chapter examines the intricate dynamics of Hennessy's merger within LVMH, spotlighting its cultural ties to the black community and its significant presence in the music industry. It highlights the brand's marketing strategies, historical legacy, and partnerships that have solidified its status in both the spirits market and popular culture.

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