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🥃 Hennessy: From King George to Kendrick | 43

The Best Idea Yet

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Hennessy: A Legacy in Black Culture

This chapter examines the pivotal role of black soldiers in World War II and how their experiences influenced the rise of Hennessy cognac within African American culture. It highlights the strategic marketing efforts and key corporate mergers that transformed Hennessy into a symbol of success and prestige in the luxury market.

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