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Rebuilding LEGO | Brick to the Future | 2

Business Wars

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Back to Basics: LEGO's Strategic Realignment

This chapter explores a conversation about innovation in business, sparked by a LEGO executive's unique business card. The discussion reveals the importance of returning to core strengths and the challenges LEGO faced due to its shift towards rapid expansion, ultimately leading to strategic changes focused on efficiency and its foundational product.

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