#7316
Mentioned in 4 episodes
Demand-Side Sales 101
Book • 2020
In 'Demand-Side Sales 101', Bob Moesta and Greg Engle introduce a new perspective on sales by shifting the focus from selling products to helping customers achieve their goals.
This approach emphasizes understanding the customer's needs and creating solutions that align with their objectives, rather than pushing features and benefits.
The book provides frameworks for understanding buyer motivations and creating pull rather than push in sales.
This approach emphasizes understanding the customer's needs and creating solutions that align with their objectives, rather than pushing features and benefits.
The book provides frameworks for understanding buyer motivations and creating pull rather than push in sales.
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Mentioned in 4 episodes
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