#6159
Mentioned in 4 episodes
Demand-Side Sales 101
Book • 2020
In 'Demand-Side Sales 101', Bob Moesta and Greg Engle introduce a new perspective on sales by shifting the focus from selling products to helping customers achieve their goals.
This approach emphasizes understanding the customer's needs and creating solutions that align with their objectives, rather than pushing features and benefits.
The book provides frameworks for understanding buyer motivations and creating pull rather than push in sales.
This approach emphasizes understanding the customer's needs and creating solutions that align with their objectives, rather than pushing features and benefits.
The book provides frameworks for understanding buyer motivations and creating pull rather than push in sales.
Mentioned by
Mentioned in 4 episodes
Recommended by 
Ryan Singer
1,968 snips
A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up,” early employee at 37signals)
Mentioned by 
Bob Moesta
1,548 snips
The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Mentioned by 
Georgiana Laudi
91 snips
Customer-led growth | Georgiana Laudi (Forget The Funnel)
Recommended by ![undefined]()
Jordan Haines
223: You're Not Growing Because You're Not Relevant
