223: You're Not Growing Because You're Not Relevant

The E-Myth Revisited by Michael E. Gerber dispels the myths about starting your own business, highlighting that most small business owners are not true entrepreneurs but rather technicians skilled in their trade. Gerber introduces the concept of the 'E-Myth' and explains that business owners must embody three key roles: the Entrepreneur (the visionary), the Manager (the organizer), and the Technician (the doer). The book emphasizes the distinction between working 'on' your business and working 'in' your business, and provides practical advice on building systems and processes to ensure a business can run independently of its owner.

In 'Demand-Side Sales 101', Bob Moesta and Greg Engle introduce a new perspective on sales by shifting the focus from selling products to helping customers achieve their goals. This approach emphasizes understanding the customer's needs and creating solutions that align with their objectives, rather than pushing features and benefits. The book provides frameworks for understanding buyer motivations and creating pull rather than push in sales.