
Elementality for Financial Advisors | Elements Financial Vitals System™
Join Jordan Haines, CFP® and financial vitals specialist at Elements to explore strategies, principles and frameworks to increase the pace of delivering financial advice to people.
Latest episodes

May 8, 2025 • 16min
Qualifying Prospects And Discovering Value [214]
Jordan explores "The Four Conversations" by Blair Enns, focusing on the qualifying and value conversations in the sales process. He talks about transforming sales from presentations to meaningful dialogues, examining how to qualify prospects and understand what truly constitutes value for clients.

May 1, 2025 • 18min
Settling The Debate: Theory Vs. Proven Systems [213]
Jordan explores the power of prototyping in financial planning, drawing inspiration from James Dyson's journey of creating the perfect vacuum cleaner. Jordan breaks down his prototyping process to help financial advisors become more comfortable with testing and iterating new ideas before scaling them.

Apr 24, 2025 • 11min
4 Topics For Your Quarterly Service Calendar [212]
Jordan explains how advisors can implement a quarterly service calendar to proactively monitor client financial health through address 4 key questions about retirement readiness, asset mix, income usage, and risk management. advisors can create an efficient system of verifying, analyzing, and reporting on their clients' financial progress.

Apr 17, 2025 • 20min
How To Build A Monthly Service Calendar [211]
Explore how financial advisors can enhance client relationships with a proactive monthly service calendar. Discover a three-step process—verify, assess, and report—that streamlines financial health monitoring. Learn how to efficiently review key elements like savings rate and liquidity, all while dedicating just a few hours each month. This approach not only saves time but also strengthens communication and trust with clients.

Apr 10, 2025 • 15min
Stop Being Mistaken For Everyone Else [210]
Jordan explores why financial professionals need to intentionally position themselves to avoid being mentally categorized alongside other financial specialists. Learn how to differentiate yourself through clear contrasts and category ownership, transforming from a commodity into a true decision-making partner who delivers cohesive, designed experiences for clients.

Apr 3, 2025 • 16min
Zero Assets, Zero Shame [209]
Reese Harper and Abby Morton break down how to help young professionals just starting their financial journey. Through the case study of a young working professional they discuss practical strategies for building wealth, from establishing emergency savings to growing income potential. The conversation offers valuable insights for both advisors working with early-career clients and young professionals seeking to establish a strong financial foundation.

Mar 27, 2025 • 11min
What Are You Solving For? [208]
Jordan explores the concept of "solving for chaos" in financial advisory services. Drawing from his experience at Dentist Advisors, Jordan discusses how identifying and addressing financial chaos through organized, intentional processes can transform client relationships and deliver meaningful value.

Mar 20, 2025 • 10min
Your Price Is Not The Problem (4 of 4)
Jordan dives into the fourth and final component of client perceived value: price. He explores why pricing isn't usually the real problem when clients object to costs, but rather a symptom of not effectively communicating value. Through personal experiences at Elements and as a financial advisor, Jordan demonstrates how understanding and confidently solving core client problems leads to natural price justification. This episode completes a four-part series examining the essential components of client perceived value: understanding the problem, providing the right solution, establishing trust, and justifying price.

Mar 13, 2025 • 8min
Why Prospects Don’t Trust You Or Your Firm (3 of 4)
Jordan discusses the third component of client-perceived value: people. In addition to building trust and confidence with prospects, a financial advisors objective is to generate certainty that you and your firm will apply your services to solve their problems. Jordan also discusses the importance of positioning you and your firm in the minds of prospects compared to other financial professionals.

Mar 6, 2025 • 17min
Make Financial Advice More Tangible (Part 2/4) [205]
Jordan explores how to help prospects understand how a financial advisor’s service can solve their core job to be done, rather than just treating symptoms. In this episode you’ll learn the importance of sequencing your service description after problem diagnosis, how to effectively position yourself in the minds of your prospects, and how to achieve service clarity through the three-ten framework.
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