Rob Snyder

Rob Snyder, a founder coach and writer focused on product-market fit, dives deep into the PULL framework. He explains that PULL is when customers "rip a product out of your hands" and details its four key aspects. Discover how to navigate sales calls by understanding customer priorities and the difference between actual demand and mere desire for products. Rob debunks common misconceptions about pain points and emphasizes that customers care about their own goals. This discussion is a must-listen for founders and salespeople seeking true demand!