Switch: How to Change Things When Change Is Hard

In 'Switch', Chip and Dan Heath explain that the primary obstacle to change is the conflict between the rational mind and the emotional mind.

They present a framework for change that involves directing the rational mind, motivating the emotional mind, and shaping the environment.

The book uses compelling stories and decades of research in psychology and sociology to illustrate how everyday people have achieved significant changes in various contexts, such as healthcare, home organization, and customer service.