In this book, Chip and Dan Heath explore the anatomy of ideas that stick and provide methods to make ideas more memorable. They introduce the SUCCESs formula, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. The book is filled with examples from urban legends, business stories, and personal anecdotes, demonstrating how these traits can be applied to make any idea stickier. It is particularly useful for anyone interested in influencing others, whether in business, education, or other fields.
In this book, Chip and Dan Heath explore why certain brief experiences can have a profound impact on our lives. They argue that our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. The authors provide practical advice and numerous examples on how to engineer these moments, whether in professional settings, educational environments, or personal life. The book delves into the psychology behind why we remember certain experiences and how we can intentionally create more meaningful moments rather than leaving them to chance.
In 'Switch', Chip and Dan Heath explain that the primary obstacle to change is the conflict between the rational mind and the emotional mind. They present a framework for change that involves directing the rational mind, motivating the emotional mind, and shaping the environment. The book uses compelling stories and decades of research in psychology and sociology to illustrate how everyday people have achieved significant changes in various contexts, such as healthcare, home organization, and customer service.
In this episode of the Passion Struck Podcast, John R. Miles sits down with Dan Heath, the #1 New York Times bestselling coauthor of Made to Stick, Switch, The Power of Moments, and his latest transformative book, Reset: How to Change What’s Not Working. With over 4 million books sold worldwide, Dan shares his revolutionary framework for identifying what’s broken, leveraging small but impactful changes, and building momentum for meaningful progress.
John and Dan explore how to reset systems, habits, and mindsets that no longer serve us. They delve into why small changes can yield big results, how to reallocate resources for maximum impact, and how progress fuels our sense of mattering and purpose. Whether you’re looking to fix inefficiencies at work, improve personal habits, or navigate challenging relationships, this episode is packed with actionable tools to help you move forward.
Link to the full show notes: https://passionstruck.com/dan-heath-on-how-to-reset-your-brain-for-success/
Sponsors:
In this episode, you will learn:
- How to recognize when systems or habits aren’t working and why we often stay stuck.
- The concept of leverage points: identifying small changes that create big impact.
- Strategies to restack your resources—time, energy, and focus—on what truly matters.
- Why progress, even in small steps, is a powerful motivator for long-term success.
- The importance of starting with a “burst” to build momentum and create quick wins.
- Real-world examples, from streamlining Chick-fil-A’s drive-thru efficiency to resetting hospital systems, that show how intentional changes can lead to extraordinary outcomes.
- How to apply the reset framework to personal habits, relationships, and professional challenges.
Connect with Dan Heath: https://danheath.com/
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Passion Struck with John R. Miles 
