
Social Media Money Makers
Social Media Money Makers is dedicated to empowering Creators to pursue their passion and educate them on how to turn their content into their full-time career. Join Brock Johnson as he interviews iconic entrepreneurs to uncover revolutionary social media marketing and business tactics. Each episode features Brock diving into the latest social media strategies, sharing actionable growth tactics, and uncovers personal insights from his guests who are massively successful in the online space to inspire you to pursue your own entrepreneurial journey as a Creator.
Meet your host: Brock Johnson, a renowned social media expert, committed to guiding Creators like you to follow in his path of social media success. Brock began his journey in the social media world over a decade ago, eventually evolving his initial
“just for fun” content into a highly successful social media coaching community, now a multi-seven figure business. Brock focuses his personal content (@brock11johnson) on Instagram growth, since he himself has grown to a near 700k following.
With this podcast, Brock and his guests bring many unique perspectives to the world of digital creation. Focusing on the insights and experiences of a diverse range of social media gurus, listeners will be given a wide array of strategies, stories, and secrets directly from the experts themselves. Brock and his guests share the very strategies that drove their success, laying out a roadmap for building an online business.
Social Media Money Makers is powered by Stan, your all-in-one Creator Store. Stan is pioneering a movement where anyone with a wifi connection can make money working for themselves while pursuing their passion. As Creators ourselves, we know that being a Creator isn’t easy. On top of the challenges of being an artist, Creators are also required to be a solopreneur and build their own business. That’s where Stan comes in - we take care of the backend technical stuff so Creators can do what they love: create. We’re here to empower, educate, and support anyone to make a living working for themselves.
Latest episodes

Jul 22, 2024 • 41min
Ep 27: 1 MILLION Followers without creating content?! @Project.VanLife
Sami, the mastermind behind the largest Vanlife community on Instagram with 1.5 million followers, shares his incredible journey. He reveals how he flipped Instagram accounts as a teen and offers brilliant strategies for growing and monetizing social media. Sami discusses the power of share-worthy content, DM automation, and email marketing funnels for converting followers into customers. He emphasizes the importance of community engagement and ethical promotion while debunking myths about pricing potential for smaller followings.

Jul 15, 2024 • 49min
Ep 26: Make Money WITHOUT Going on Camera (NOT Faceless Marketing) w/ @YourBFFKate
Discover the lucrative world of virtual assistance with expert insights from an industry innovator. Learn how to kickstart your career without showing your face on social media, while maximizing your organizational skills. Dive into practical tips on setting competitive rates, managing multiple clients, and effective onboarding practices. Explore how to transition from traditional jobs to a flexible role that can lead to substantial income. Embrace imperfection in your entrepreneurial journey and unlock your financial potential!

Jul 8, 2024 • 51min
Ep 25: Making $500k with LESS Than 10k Followers with Zee Slingsby
Zee Slingsby, a remarkable entrepreneur specializing in high-ticket sales with fewer than 10,000 followers, shares her inspiring journey from corporate employee to thriving business owner. She discusses her authentic sales approach that prioritizes genuine connections over aggressive tactics. Zee highlights the value of engagement over follower count, the importance of nurturing relationships, and effective strategies for mastering clarity calls. She underscores how to balance feminine and masculine sales techniques for impactful results, celebrating the power of quality in the digital age.

Jul 1, 2024 • 40min
Ep 24: Gaining 100K+ Followers in a Crowded Niche @the.OrganiMama
In today's episode, I'm thrilled to dive into the entrepreneurial journey of Kristen, known on Instagram as @the.organimama (175k), who has leveraged her platform to build a thriving business focused on toxin-free living and eco-friendly lifestyle changes. Kristen shares her story of rapid growth—gaining over 175,000 followers in just a year—and the strategic shifts that made it possible. We explore her initial challenges, including early product launches and learning curves, which laid the foundation for her later success.
We'll also discuss her innovative approach to monetizing her audience before reaching the 100,000-follower mark, highlighting her use of digital products and insightful content strategies that resonate with her followers. Kristen opens up about her decision to prioritize engagement and authenticity over mere follower count, ensuring her growth was sustainable and aligned with her personal values and lifestyle.
Furthermore, Kristen offers a behind-the-scenes look at her operational tactics, from leveraging Instagram Reels to strategically using email marketing to enhance her business's reach and impact. This episode is packed with actionable advice for entrepreneurs looking to harness the power of social media to transform their passions into a profitable business.

Jun 24, 2024 • 42min
Ep 23: Step-by-Step to Growing a 6-Figure Brand on Instagram with @Mobilityduo
In this session, Sarah, a certified yoga instructor and snowboarding enthusiast with over 286k followers, shares her journey of growing a vibrant online community. She dives into monetization strategies, revealing a mix of digital programs and high-ticket retreats. Balancing business with new parenthood, Sarah discusses time management and content creation challenges. She emphasizes authenticity over follower count and highlights the significance of engaging audiences through genuine connections. Lastly, she shares insights on selective brand partnerships and DM automation for enhanced customer interaction.

Jun 17, 2024 • 49min
Ep 22: The Top Mistakes You're Making as a Content Creator with Katelyn Rhoades
Katelyn Rhoades, a savvy social media marketer and host of "Call Her Creator," shares her insights on common mistakes content creators make online. She highlights the critical role of text overlays and trending audios in Instagram Reels for maximizing engagement. Katelyn also discusses the importance of understanding audience needs, using tools like ChatGPT for effective communication, and the shift from selling to providing value. Listeners will love her actionable tips to enhance their social media strategies and boost their online presence.

Jun 10, 2024 • 39min
Ep 21: Personal Branding for Beginners + Do you need a Social Media Manager? w/ Milou Pietersz
In today's episode, I'm thrilled to welcome Milou Petersz, an Instagram expert who started as a social media manager and now runs her own social media agency (@miloupietersz 58k). If you're considering whether to hire a social media manager or go with an agency, this episode is perfect for you.
Milou shares her top 5 steps for building a personal brand on Instagram, with strategies that apply to TikTok, Facebook, and YouTube as well. We dive deep into the importance of starting a personal brand and why people prefer following business founders over businesses themselves. Milou emphasizes the importance of defining what you want to be known for and how to identify your unique niche.
We also discuss the significance of knowing your ideal audience and how to attract them. Milou explains that specificity can be powerful and not to fear narrowing down your target audience. She shares insights into brainstorming content and the benefits of repurposing successful posts across different platforms.
Milou and I also talk about the challenges of posting consistently and embracing imperfection. She encourages showing up regularly, even if it's not perfect, as consistency is key to long-term success.
Finally, Milou touches on when to consider hiring a social media manager versus an agency and how to navigate the complexities of social media management. We explore the role of DM automation in sales and the recent updates from Instagram about engagement bait.
Overall, this episode is packed with actionable tips and strategies for anyone looking to build or enhance their personal brand on social media. Let's dive into the conversation with Milou Petersz!
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Jun 3, 2024 • 1h 1min
Ep 20: How to Make Money and SELL on Instagram
Discover the secrets of selling on Instagram with practical tips for beginners and established brands alike. Explore effective strategies for growth, overcoming misconceptions about audiences, and the importance of genuine storytelling. Learn how to foster authentic relationships with followers and the value of building an email list. Uncover the key to pricing products effectively and enhancing engagement through DM automation. This guide is packed with actionable advice to transform your Instagram sales game!

May 27, 2024 • 55min
Ep 19: How to Grow and Monetize on YouTube with Sean Cannell
In today's episode, I'm thrilled to sit down with Sean Cannell, a renowned expert in YouTube growth and monetization (@seancannell 210k). As someone who has elevated tens of thousands of channels, Sean brings a treasure trove of insights into building a successful YouTube presence. We delve into whether YouTube should be a key part of your digital strategy, especially if you're overwhelmed by the high production values you often see.
Sean breaks down actionable strategies for starting or enhancing your YouTube journey, discussing everything from the optimal frequency of posting to what makes a compelling thumbnail and title. We also tackle the challenges and misconceptions about creating content that both engages viewers and drives meaningful growth. Whether you're just starting out or looking to revamp your approach, Sean's expert advice is bound to enlighten and inspire.

May 20, 2024 • 50min
Ep 18: Growing to 800k IG Followers, Algorithm Updates, & Going Live with Caroline Flett
Caroline Flett, a social media expert who skyrocketed her Instagram following to over 800,000 in just a year, shares valuable insights on navigating the platform's ever-changing landscape. She discusses key algorithm updates and new features, emphasizing the importance of authenticity and engagement. Caroline offers practical tips for leveraging live sessions to connect with audiences and highlights strategies to thrive as a creator amidst competition. Her journey from teaching to entrepreneurship serves as inspiration for aspiring social media mavens.