Ep 18: Growing to 800k IG Followers, Algorithm Updates, & Going Live with Caroline Flett
May 20, 2024
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Caroline Flett, a social media expert who skyrocketed her Instagram following to over 800,000 in just a year, shares valuable insights on navigating the platform's ever-changing landscape. She discusses key algorithm updates and new features, emphasizing the importance of authenticity and engagement. Caroline offers practical tips for leveraging live sessions to connect with audiences and highlights strategies to thrive as a creator amidst competition. Her journey from teaching to entrepreneurship serves as inspiration for aspiring social media mavens.
Caroline Flett achieved remarkable growth on Instagram by leveraging her unique content strategy and fostering genuine audience engagement.
Understanding Instagram's algorithm and new features is crucial for maximizing content visibility and user interaction, particularly for creators.
Going live on both Instagram and TikTok is an effective way to build authority and foster trust among followers, enhancing business growth.
Deep dives
Caroline Flatt's Rapid Instagram Growth
Caroline Flatt describes her remarkable growth on Instagram, where she amassed nearly 900,000 followers in about ten months, a significant increase from just 1,100 followers when she started in June 2023. Transitioning from TikTok, where she initially built an audience of over 100,000 followers in six months, Caroline found a unique niche focusing on Instagram growth strategies. She attributed her focused content creation to her desire for a sustainable career change due to chronic back pain from her teaching job. By embracing content creation on social media instead of traditional teaching, she utilized her experiences to motivate others to recognize their potential for rapid growth on the platform.
TikTok vs. Instagram for Business
Caroline contrasts her experience of growing on TikTok with her journey on Instagram, noting significant differences between the two platforms regarding audience engagement and business potential. While TikTok facilitated fast follower growth, she found challenges in converting those followers into clients and subscribers due to limited features like direct messaging and links. Instagram offered more opportunities for business growth, including better engagement strategies and features aiming to convert followers into email subscribers. Caroline emphasizes the importance of understanding the unique strengths of each platform and suggests that creators focus on Instagram for effective monetization and client conversions.
The Power of Live Engagement
Going live on both platforms is highlighted as a crucial strategy for engaging with followers and building confidence as a content creator. Caroline shared that her early success on TikTok was largely due to weekly live sessions where she reviewed followers’ accounts, an approach that solidified her authority and fostered loyalty among her audience. Despite having yet to go live on Instagram, she encourages others, especially smaller accounts, to leverage this feature for real-time interaction, which can significantly enhance their visibility and trust among followers. Establishing personal connections through live content leads to greater chances of converting viewers into clients.
Navigating New Features on Instagram
Recent changes and new features on Instagram, such as the reveal sticker and add yours templates, are discussed as innovative tools for boosting engagement and attracting followers. Caroline explains how these features capitalize on users' fear of missing out (FOMO), creating a sense of urgency and curiosity that can prompt audience interaction. She emphasizes the significance of creativity in leveraging these features while cautioning against overusing them to avoid appearing gimmicky. The integration of DM automation with these stickers further enhances their capability for lead generation, which can be a lucrative strategy for growing an email list.
Thoughts on Meta Verified Changes
Caroline reflects on the recent updates to the Meta Verified subscription model, noting that while it introduces benefits like enhanced security and account visibility, its effectiveness will depend on overall content quality and audience engagement. She expresses skepticism about switching to a paid model, as her organic content strategies have proven effective so far. Caroline highlights the ongoing need for creators to produce compelling content regardless of paid enhancements, suggesting that genuine engagement should remain a priority. The conversation wraps up with a reminder that authentic connections and consistent effort often lead to the most significant success on social media platforms.
In this episode, I'm excited to discuss the latest updates and features on Instagram with Caroline Flett, who has rapidly grown her Instagram following to over 800,000 in under a year (@misscarolineflett 850k). Caroline brings a wealth of knowledge from her experiences on both Instagram and TikTok, making this conversation a must-listen for anyone looking to enhance their social media strategy.
We dive deep into the implications of Instagram's new features and algorithm changes, focusing on how they impact user engagement and content visibility. Caroline shares her insights on adapting to these changes, offering valuable tips for leveraging Instagram to its fullest potential. Whether you're a seasoned creator or just starting, understanding these updates is crucial for your success.
To wrap up, Caroline provides actionable advice for utilizing Instagram's latest tools effectively. She explains the best practices for engaging with your audience and ensuring your content stands out amidst the competition. This episode is packed with practical strategies that will help you navigate through Instagram's evolving landscape and continue growing your presence effectively.
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