
Social Media Money Makers
Social Media Money Makers is dedicated to empowering Creators to pursue their passion and educate them on how to turn their content into their full-time career. Join Brock Johnson as he interviews iconic entrepreneurs to uncover revolutionary social media marketing and business tactics. Each episode features Brock diving into the latest social media strategies, sharing actionable growth tactics, and uncovers personal insights from his guests who are massively successful in the online space to inspire you to pursue your own entrepreneurial journey as a Creator.
Meet your host: Brock Johnson, a renowned social media expert, committed to guiding Creators like you to follow in his path of social media success. Brock began his journey in the social media world over a decade ago, eventually evolving his initial
“just for fun” content into a highly successful social media coaching community, now a multi-seven figure business. Brock focuses his personal content (@brock11johnson) on Instagram growth, since he himself has grown to a near 700k following.
With this podcast, Brock and his guests bring many unique perspectives to the world of digital creation. Focusing on the insights and experiences of a diverse range of social media gurus, listeners will be given a wide array of strategies, stories, and secrets directly from the experts themselves. Brock and his guests share the very strategies that drove their success, laying out a roadmap for building an online business.
Social Media Money Makers is powered by Stan, your all-in-one Creator Store. Stan is pioneering a movement where anyone with a wifi connection can make money working for themselves while pursuing their passion. As Creators ourselves, we know that being a Creator isn’t easy. On top of the challenges of being an artist, Creators are also required to be a solopreneur and build their own business. That’s where Stan comes in - we take care of the backend technical stuff so Creators can do what they love: create. We’re here to empower, educate, and support anyone to make a living working for themselves.
Latest episodes

Sep 30, 2024 • 35min
Ep 37: How to Post Consistently on Instagram even with a Full-Time Job
In this lively conversation, Dr. Kyle Richmond, a chiropractor and mobility coach with over 120,000 Instagram followers, shares his secrets to consistent content creation. He discusses the power of daily posting, revealing how a simple system helped him thrive alongside his business. Kyle offers practical tips on content batching, strategic planning, and maintaining engagement while emphasizing authenticity in brand partnerships. His insights are a treasure trove for anyone looking to elevate their social media game, even while juggling a full-time job!

Sep 23, 2024 • 47min
Ep 36: Are Reels the Only Way to Grow on Instagram?
Meredith, a social media growth expert with 157k followers, shares her unique approach to building a dedicated audience through traditional strategies instead of just reels. She emphasizes the power of static posts and text-based content for deeper engagement. The conversation also covers mental health, strategies to avoid burnout, and overcoming perfectionism. Meredith offers practical tips for maintaining authenticity while nurturing a community, highlighting the importance of self-care in the journey of online business growth.

Sep 16, 2024 • 40min
Ep 35: $20k in One Weekend -- Full Breakdown
Amanda Carneiro is a fitness coach and nutrition expert with over 100,000 Instagram followers. In this conversation, she reveals her journey from casual social media user to successful course creator. Amanda shares how she achieved $20,000 in just one weekend by effectively pre-selling her courses and engaging her audience in the creation process. She offers practical tips on building an email list, maintaining consistency, and sharing personal stories to connect with followers. Discover the strategies behind her remarkable success in the online business arena!

Sep 9, 2024 • 37min
Ep 34: 100k Followers on Instagram, TikTok, AND YouTube?!
Join DJ Justin Stringfellow, who boasts over 150k followers, as he shares his journey of amassing over 100,000 followers on Instagram, TikTok, and YouTube Shorts. He discusses unique strategies tailored to each platform and highlights the importance of high-quality content using gear like Insta360 cameras. Justin also explores monetization techniques like a $5 membership for DJs and stresses the need to create engaging audio-visual experiences. Get ready to elevate your online presence with his insider tips!

Sep 2, 2024 • 44min
Ep 33: High-Paying Clients with LESS than 10k followers
In this engaging conversation, Brian Ellwood, a seasoned author and coach, shares his transformative journey from corporate life to real estate investing, leading to his passion for online coaching. He reveals how writing books can serve as a powerful lead-generation tool, drawing high-ticket clients even with limited social media followers. Brian emphasizes the value of storytelling, discusses the benefits of self-publishing, and offers practical tips for aspiring writers to ensure their books align with their business goals. A must-listen for entrepreneurs!

Aug 26, 2024 • 32min
Ep 32: Tips for *actually* being AUTHENTIC on Instagram w/ Lauren Hale
In today's episode, I'm sitting down with Lauren Hale (@laurenlhale 475k), an incredibly authentic beauty influencer who's flipping the narrative on what it means to be real on social media. We dive deep into Lauren’s journey from being a kindergarten teacher to growing her Instagram following to over 400,000. Lauren opens up about how she navigated her own struggles with self-doubt, especially after a viral video skyrocketed her to sudden fame, leading to features in major outlets like Good Morning America.
We talk about the importance of setting boundaries, overcoming perfectionism, and how Lauren uses her personal experiences, including the challenges of aging and perimenopause, to connect deeply with her audience. Lauren shares how she’s turned her authenticity into a powerful tool for building trust, all while staying true to her values. Whether it’s makeup tutorials or raw discussions about life’s tough moments, Lauren’s story is a masterclass in showing up as your true self. Tune in to hear her insights on why embracing vulnerability is key to making a lasting impact online.

Aug 19, 2024 • 35min
Ep 31: How Jillian Pivoted Her Business and Gained 500K Followers in One Year - with @HBPilates
In today's episode, I have the pleasure of talking with Jillian of @HBPilates (720k), who shares her incredible journey of pivoting from an in-person business to thriving online during and after the challenges of COVID. Jillian discusses how she transitioned her business when everything shut down, initially offering donation-based virtual classes, which eventually grew into a full-fledged online studio.
We dive into how she managed to stay consistent, even when she felt stuck with her social media growth, and the game-changing decisions she made in early 2023 that led to her explosive growth on Instagram—going from a stagnant following to gaining over 550,000 followers in one year. Jillian also opens up about the mindset shifts that helped her overcome perfectionism and focus on serving her audience, which played a crucial role in her success.
One of the most unique aspects of our conversation is Jillian's experience in creating her own app. She walks us through why she decided to develop it, the challenges she faced, and why it’s been a pivotal part of her business model, allowing her to offer more accessible and tailored content to her audience. Whether you’re curious about scaling your business online, dealing with burnout, or considering launching an app, this episode is packed with valuable insights that you won’t want to miss.

Aug 12, 2024 • 41min
Ep 30: Turn Passion Into Profit on Instagram with Dr. Lisa Mitro
Dr. Lisa Mitro, a physical therapist and run coach, shares her journey of building a community on Instagram by documenting her experiences authentically. She discusses overcoming imposter syndrome and her first successful product launch—a tailored strength and mobility program for runners. Lisa reveals her sales strategies, including effective use of testimonials and engaging Instagram stories. She also explores the evolution of her membership program, emphasizing the importance of adaptability and data-driven decisions in optimizing content and audience retention.

5 snips
Aug 5, 2024 • 50min
Ep 29: The Ultimate Guide to Email Marketing with Hilary Krueger
Hilary Krueger, an email marketing strategist, shares her journey and expertise in building effective email lists. She highlights why an email list can be more valuable than social media followers. Hilary provides practical strategies for creating engaging content and crafting compelling subject lines that boost open rates. She emphasizes the importance of nurturing audience relationships and offers insights on segmenting lists for tailored communication. Tune in for tips on leveraging email marketing for business growth and enhancing your connection with customers.

Jul 29, 2024 • 25min
Ep 28: My *EXACT* Sales Funnel that Created a 7-Figure Business
Discover the secrets behind building a 7-figure sales funnel on Instagram! Learn how to convert followers into customers with effective DM automation and a winning email strategy. Find out the perfect balance of promotional and engaging content. Explore the importance of landing pages and email lists, and see how tools like ManyChat and Stan can simplify your process. Plus, get tips on shifting to a value-driven email approach for better engagement. Unlock the potential of your social media presence!