Ep 37: How to Post Consistently on Instagram even with a Full-Time Job
Sep 30, 2024
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In this lively conversation, Dr. Kyle Richmond, a chiropractor and mobility coach with over 120,000 Instagram followers, shares his secrets to consistent content creation. He discusses the power of daily posting, revealing how a simple system helped him thrive alongside his business. Kyle offers practical tips on content batching, strategic planning, and maintaining engagement while emphasizing authenticity in brand partnerships. His insights are a treasure trove for anyone looking to elevate their social media game, even while juggling a full-time job!
Consistency in posting, exemplified by Dr. Kyle Richmond's daily reels, is crucial for building a substantial social media following.
Implementing systematic content creation techniques, such as batching videos, enables effective management of brand growth alongside a full-time job.
Deep dives
The Power of Consistency
Consistency is essential for social media growth, as demonstrated by Dr. Kyle Richmond's journey. He has committed to posting one reel every day for nearly two years, a practice that has significantly contributed to his success. This daily routine has allowed him to build a substantial following, surpassing 120,000 on Instagram, while maintaining his in-person chiropractic business. The importance of establishing consistent habits and systems is emphasized, as it transforms content creation from a chore into a seamless part of daily life.
Standing Out in a Saturated Niche
Dr. Richmond successfully differentiates himself in the competitive field of strength and mobility coaching through his unique qualifications and content approach. His doctorate in chiropractic not only lends credibility but also sets higher standards for the quality of information he shares. By focusing on mobility training and addressing common issues in relatable terms, he effectively engages his audience. The use of hooks in his posts, such as addressing misconceptions and offering alternative solutions, captures attention and drives more interaction.
Effective Content Creation Strategies
Developing a systematic approach to content creation has been crucial for sustaining daily posts. Dr. Richmond employs a method of batching content, allowing him to record multiple videos in a single session, which alleviates the pressure of daily filming. This practice has led to the creation of a substantial library of content, which he can repurpose and share strategically. Additionally, by monitoring audience engagement and responses to different types of posts, he tailors his content to resonate more with his followers, continually refining his delivery methods.
Monetization and Building a Brand
Dr. Richmond's transition from offering free coaching to monetizing his services showcases effective strategies for brand growth. Initial success came from organic reach and viral content, which ultimately led to paid coaching, subscription-based programs, and collaborations with brands. By optimizing the monetization process through automated systems and nurturing customer relationships, he effectively balances client work with content creation. His focus on providing value and addressing real problems for his audience helps maintain a strong connection and encourages ongoing engagement.
In today's episode, I sit down with Dr. Kyle Richmond (@drkyle.richmond 120k), a chiropractor and mobility coach who has grown a following of over 120,000 on Instagram by posting consistently within the strength and mobility niche. We dive into how Kyle stands out in this saturated space and explore his journey of posting a reel every single day for nearly two years. He shares the systems he uses to make daily content creation sustainable while managing a thriving in-person and online business.
We discuss the key strategies that have contributed to his growth, the tools and batching techniques that help him stay consistent, and how he balances quality with quantity. Kyle also opens up about his content hooks that drive engagement and his approach to brand partnerships, explaining how he only promotes products he genuinely uses. Plus, if you’re someone feeling stuck in your content creation process or unsure how to monetize, Kyle offers actionable advice on showing up consistently and learning through trial and error.
This episode is packed with insights into how staying dedicated to a routine can help build your audience and business, and Kyle’s tips for creating a system that works for you are invaluable.
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