Amanda Carneiro is a fitness coach and nutrition expert with over 100,000 Instagram followers. In this conversation, she reveals her journey from casual social media user to successful course creator. Amanda shares how she achieved $20,000 in just one weekend by effectively pre-selling her courses and engaging her audience in the creation process. She offers practical tips on building an email list, maintaining consistency, and sharing personal stories to connect with followers. Discover the strategies behind her remarkable success in the online business arena!
Amanda Carneiro highlights that consistent engagement on social media, rather than viral moments, is essential for building a loyal audience over time.
She emphasizes the importance of audience involvement in course creation, which leads to higher engagement and significant revenue through pre-sales during launches.
Deep dives
Consistency Over Time
Amanda Carneira exemplifies how consistent effort leads to growth on social media, having built her Instagram following to over 100,000 followers over eight years. Initially, her growth was gradual, reflecting the reality that social media success is rarely linear and often requires patience. By committing to daily posts, she learned the direct correlation between consistent engagement and client acquisition. Her story serves as a reminder that many paths to success involve sustained dedication rather than overnight fame.
Course Creation Insights
Amanda created her successful courses by leveraging direct feedback from her audience, ensuring the content aligned with their needs. After drafting an outline based on common client queries, she actively engaged her followers through polls and discussions to refine her course material. By pre-selling the course at a lower price before creating it, she validated interest and generated substantial revenue during her launch weekend. This approach illustrates the importance of involving your audience in the creation process to enhance engagement and sales.
Strategies for Email Marketing
Amanda emphasizes the significance of her email list for driving conversions and maintaining client relationships. She offers valuable weekly newsletters that share personal experiences, tips, and resources to create a sense of connection with her audience. Additionally, she uses freebies to attract new subscribers, generating leads for her courses and services. By providing continuous value through email outreach, she keeps her audience engaged and informed, which is essential for nurturing potential clients.
Adapting Content Creation Habits
Amanda's method for generating content ideas is multifaceted, drawing inspiration from client interactions, social media trends, and personal experiences. She utilizes tools like Asana to organize her ideas and streamline her content creation process, allocating specific days for drafting and producing posts. By recycling and repurposing older content, she maximizes her productivity while ensuring her messaging remains relevant. This systematic approach highlights the importance of adaptability and structure in sustaining long-term engagement on social media.
In today's episode, I’m talking with Amanda (@rawfitnessandnutrition 115k), a fitness coach and nutrition expert who has grown her Instagram following to over 100,000. Amanda shares her journey, from starting out casually posting on social media to consistently building her brand over nearly a decade. We dive into the realistic side of social media growth, where viral moments aren’t the norm, and instead, it’s about serving your audience consistently over time.
Amanda also discusses her path to becoming a successful course creator, with practical advice for anyone looking to create and sell courses. We explore the steps she took to develop her programs, including how she pre-sold her courses, involved her audience in the creation process, and eventually made $20,000 during her launch weekend. Plus, Amanda offers tips on growing an email list, the importance of staying consistent, and how she keeps her audience engaged by sharing both valuable content and personal stories. If you’ve ever wondered how to grow your online business while staying authentic and connected to your audience, this episode is for you.