Heather Matroka, known as "thefairytalefoodie" on Instagram, is a creative force behind whimsical Disney-themed dinner nights. In this chat, she reveals how to break out of content plateaus and the impact of cocktail recipes on her follower growth. Heather shares her unique strategy for planning content months ahead and discusses monetizing through digital cookbooks. She also delves into the effectiveness of Facebook ads for boosting sales and offers empowering advice for aspiring creators facing fears about sharing their work.

In this lively conversation, Dr. Kyle Richmond, a chiropractor and mobility coach with over 120,000 Instagram followers, shares his secrets to consistent content creation. He discusses the power of daily posting, revealing how a simple system helped him thrive alongside his business. Kyle offers practical tips on content batching, strategic planning, and maintaining engagement while emphasizing authenticity in brand partnerships. His insights are a treasure trove for anyone looking to elevate their social media game, even while juggling a full-time job!

Meredith, a social media growth expert with 157k followers, shares her unique approach to building a dedicated audience through traditional strategies instead of just reels. She emphasizes the power of static posts and text-based content for deeper engagement. The conversation also covers mental health, strategies to avoid burnout, and overcoming perfectionism. Meredith offers practical tips for maintaining authenticity while nurturing a community, highlighting the importance of self-care in the journey of online business growth.

Amanda Carneiro is a fitness coach and nutrition expert with over 100,000 Instagram followers. In this conversation, she reveals her journey from casual social media user to successful course creator. Amanda shares how she achieved $20,000 in just one weekend by effectively pre-selling her courses and engaging her audience in the creation process. She offers practical tips on building an email list, maintaining consistency, and sharing personal stories to connect with followers. Discover the strategies behind her remarkable success in the online business arena!

Join DJ Justin Stringfellow, who boasts over 150k followers, as he shares his journey of amassing over 100,000 followers on Instagram, TikTok, and YouTube Shorts. He discusses unique strategies tailored to each platform and highlights the importance of high-quality content using gear like Insta360 cameras. Justin also explores monetization techniques like a $5 membership for DJs and stresses the need to create engaging audio-visual experiences. Get ready to elevate your online presence with his insider tips!

In this engaging conversation, Brian Ellwood, a seasoned author and coach, shares his transformative journey from corporate life to real estate investing, leading to his passion for online coaching. He reveals how writing books can serve as a powerful lead-generation tool, drawing high-ticket clients even with limited social media followers. Brian emphasizes the value of storytelling, discusses the benefits of self-publishing, and offers practical tips for aspiring writers to ensure their books align with their business goals. A must-listen for entrepreneurs!

In today's episode, I'm sitting down with Lauren Hale (@laurenlhale 475k), an incredibly authentic beauty influencer who's flipping the narrative on what it means to be real on social media. We dive deep into Lauren’s journey from being a kindergarten teacher to growing her Instagram following to over 400,000. Lauren opens up about how she navigated her own struggles with self-doubt, especially after a viral video skyrocketed her to sudden fame, leading to features in major outlets like Good Morning America. We talk about the importance of setting boundaries, overcoming perfectionism, and how Lauren uses her personal experiences, including the challenges of aging and perimenopause, to connect deeply with her audience. Lauren shares how she’s turned her authenticity into a powerful tool for building trust, all while staying true to her values. Whether it’s makeup tutorials or raw discussions about life’s tough moments, Lauren’s story is a masterclass in showing up as your true self. Tune in to hear her insights on why embracing vulnerability is key to making a lasting impact online.

In today's episode, I have the pleasure of talking with Jillian of @HBPilates  (720k), who shares her incredible journey of pivoting from an in-person business to thriving online during and after the challenges of COVID. Jillian discusses how she transitioned her business when everything shut down, initially offering donation-based virtual classes, which eventually grew into a full-fledged online studio. We dive into how she managed to stay consistent, even when she felt stuck with her social media growth, and the game-changing decisions she made in early 2023 that led to her explosive growth on Instagram—going from a stagnant following to gaining over 550,000 followers in one year. Jillian also opens up about the mindset shifts that helped her overcome perfectionism and focus on serving her audience, which played a crucial role in her success. One of the most unique aspects of our conversation is Jillian's experience in creating her own app. She walks us through why she decided to develop it, the challenges she faced, and why it’s been a pivotal part of her business model, allowing her to offer more accessible and tailored content to her audience. Whether you’re curious about scaling your business online, dealing with burnout, or considering launching an app, this episode is packed with valuable insights that you won’t want to miss.

Dr. Lisa Mitro, a physical therapist and run coach, shares her journey of building a community on Instagram by documenting her experiences authentically. She discusses overcoming imposter syndrome and her first successful product launch—a tailored strength and mobility program for runners. Lisa reveals her sales strategies, including effective use of testimonials and engaging Instagram stories. She also explores the evolution of her membership program, emphasizing the importance of adaptability and data-driven decisions in optimizing content and audience retention.

Hilary Krueger, an email marketing strategist, shares her journey and expertise in building effective email lists. She highlights why an email list can be more valuable than social media followers. Hilary provides practical strategies for creating engaging content and crafting compelling subject lines that boost open rates. She emphasizes the importance of nurturing audience relationships and offers insights on segmenting lists for tailored communication. Tune in for tips on leveraging email marketing for business growth and enhancing your connection with customers.