Social Media Money Makers Ep 38: From STUCK (for 3 years) to 100k+ followers... HOW?!
Oct 7, 2024
Heather Matroka, known as "thefairytalefoodie" on Instagram, is a creative force behind whimsical Disney-themed dinner nights. In this chat, she reveals how to break out of content plateaus and the impact of cocktail recipes on her follower growth. Heather shares her unique strategy for planning content months ahead and discusses monetizing through digital cookbooks. She also delves into the effectiveness of Facebook ads for boosting sales and offers empowering advice for aspiring creators facing fears about sharing their work.
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Pivot to Themed Dinner Nights
- Heather pivoted from creating Minnie Mouse ears to Disney-themed dinner and movie nights in 2022.
- The new themed meals video gained exciting engagement, which sparked her growth after plateauing at 45k followers for years.
Engage Audience with Guess Games
- Engage followers by posting a recipe midweek and asking them to guess the inspiration movie.
- Give away digital cookbooks to encourage participation and boost engagement consistently.
Consistent Weekly Posting Schedule
- Create a posting schedule with set themes on specific weekdays for consistency.
- Post about five times weekly and take weekends off to maintain sustainability and build audience expectations.