Heather Matroka, known as "thefairytalefoodie" on Instagram, is a creative force behind whimsical Disney-themed dinner nights. In this chat, she reveals how to break out of content plateaus and the impact of cocktail recipes on her follower growth. Heather shares her unique strategy for planning content months ahead and discusses monetizing through digital cookbooks. She also delves into the effectiveness of Facebook ads for boosting sales and offers empowering advice for aspiring creators facing fears about sharing their work.