Ep 45: How to make 8 STREAMS OF INCOME with INSTAGRAM
Nov 25, 2024
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Casey and Megan from Marriage 365 reveal their journey to amassing over half a million Instagram followers and eight income streams. They emphasize the importance of authenticity in content creation and how vulnerability resonates with audiences. Discover their strategies for maintaining consistency and engaging their loyal community. They share valuable insights on balancing free content with monetization while providing tips for aspiring content creators. The duo also discusses the significance of enhancing relationships through meaningful conversations and gratitude.
Marriage365 built a sustainable income model through eight distinct revenue streams, leveraging their strong Instagram community for growth.
Casey and Megan emphasize the power of relatable content and vulnerability in connecting with their audience and driving engagement.
Deep dives
Building a Strong Social Media Presence
The hosts of the podcast highlight the impressive growth of Marriage365, which has amassed over half a million followers on Instagram. Their journey began as a simple Facebook page in 2013 and transitioned to Instagram in 2014 when the platform's algorithm favored organic reach. The couple emphasizes that their growth has been characterized by consistency and relatability, with periods of both flatlining and spikes in engagement. Viral content often stems from relatable scenarios relevant to their primary audience, particularly moments that resonate with married couples and parents.
Creating Relatable Content
Casey and Megan share their approach to developing relatable content by closely understanding their core audience's fears, needs, and everyday experiences. They leverage personal experiences—such as arguments over household chores—to create posts that resonate with their followers. They also encourage input from their team, who are themselves married, to generate ideas and maintain authenticity in their content. By focusing on vulnerability and genuine struggles, they create an environment where their followers feel seen and understood.
Effective Marketing and Engagement Strategies
The couple discusses the importance of surveying their audience and engaging with followers through direct messages to improve their understanding of customer needs. They utilize tools like ManyChat for polls, providing insights that help tailor their content to what resonates most with their audience. Their marketing strategy includes offering valuable resources, such as free ebooks, to grow their email list while simultaneously directing followers to their core offerings, including paid services and subscriptions. This multifaceted approach allows them to maintain strong connections with their community while effectively promoting their business.
Diversifying Revenue Streams
Marriage365 successfully generates income through eight unique revenue streams, including coaching, retreats, and a new mobile app. The couple highlights their initial struggles to monetize their content, testing various methods before establishing a subscription model that saw significant growth, especially during COVID-19. They emphasize the importance of their team in managing operations, allowing them to focus on high-profile tasks like public speaking and content creation. By diversifying their revenue sources and maintaining an engaged audience, they have built a sustainable business model that supports their mission of helping couples strengthen their relationships.
In this episode, I sit down with Casey and Megan of Marriage 365, who have built a brand with over half a million followers on Instagram and generated eight unique streams of income. They share their journey from the early days of their business, which started as a mission to help couples, to their current success, including their app, books, and membership services. Casey and Megan provide insight into the slow-and-steady growth of their brand and how they've diversified their income through various online resources.
We dive into their content creation process, including how they stay consistent, come up with relatable ideas, and use vulnerability to connect with their audience. They also discuss how they’ve built a loyal community and the importance of understanding your audience. Finally, Casey and Megan offer valuable advice on monetizing a social media following and the challenges of balancing free content with paid offerings. This episode is packed with practical tips for anyone looking to build a sustainable business on Instagram.