Ep 29: The Ultimate Guide to Email Marketing with Hilary Krueger
Aug 5, 2024
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Hilary Krueger, an email marketing strategist, shares her journey and expertise in building effective email lists. She highlights why an email list can be more valuable than social media followers. Hilary provides practical strategies for creating engaging content and crafting compelling subject lines that boost open rates. She emphasizes the importance of nurturing audience relationships and offers insights on segmenting lists for tailored communication. Tune in for tips on leveraging email marketing for business growth and enhancing your connection with customers.
An email list is vital for business success, offering deeper engagement opportunities than social media followers, even with fewer subscribers.
Balancing valuable content with occasional sales in email communication fosters trust and engagement, enhancing relationships with subscribers.
Deep dives
The Value of an Email List
An email list is more valuable than social media followers, as it allows for more direct and meaningful engagement with potential customers. Even a small email list can generate higher income compared to a larger social media following. The host emphasizes that consistency in communication is key, recommending sending a simple weekly update to build relationships over time, rather than overwhelming oneself with complex automation. By focusing on delivering regular, concise updates, one can foster engagement and increase the chances of monetizing the email list effectively.
Tangible Strategies for Email Marketing
During the podcast, strategies for effectively building and engaging an email list are shared. One approach is to send brief emails covering specific themes, encapsulated in the acronym REPORT, which stands for recommending, exciting, planning, obsessing, reading, and treating. The importance of treating the email list as a personal connection rather than a transactional one is emphasized, effectively creating a sense of community and engagement. This human touch can help sustain the relationship and lead to better open and click-through rates.
Challenges of Social Media Dependency
Relying solely on social media for audience engagement carries risks, as platforms can change or accounts can be lost, affecting business viability. The guests recount instances of clients losing substantial followings overnight and the need for direct communication channels to mitigate these risks. This highlights the necessity of an email list as a safeguard against the unpredictability of social media and a powerful tool for maintaining direct connections with audiences. Such relationships are critical for long-term business success, and email lists serve as an essential strategy for sustainable engagement.
Prioritizing Authentic Engagement
Maintaining a healthy balance between selling and providing value within emails is crucial for fostering trust and engagement. The guests recommend that only a quarter of emails should be sales-focused, reinforcing the idea that giving should precede asking in the context of relationship building. This approach ensures that subscribers feel appreciated and understood rather than solely targeted for sales. Adopting a conversational tone in emails can also enhance relatability and create a sense of personalization that resonates with subscribers, encouraging them to stay engaged.
In today's episode, I'm thrilled to sit down with Hillary Krueger, an email marketing strategist and expert. Hillary delves into her journey of mastering email marketing and shares her top strategies for building and engaging with an email list. She explains the critical role an email list plays in a business's success, emphasizing how it can be more valuable than social media followers.
Hillary offers practical advice on how to start and grow an email list, create compelling content, and write emails that people actually want to open. She also discusses the importance of nurturing relationships with your audience through email and shares her insights on the best practices for email marketing. Whether you're just starting out or looking to improve your email marketing efforts, Hilary's tips and experiences provide valuable guidance. Tune in to learn how to leverage email marketing to grow your business and connect with your audience on a deeper level.
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