The Veterinary Marketing Podcast

In a recent episode, I had the pleasure of chatting with Arielle Putter, a seasoned social media and content creator marketer with a rich background in veterinary marketing from her time at Spot On Veterinary Hospital. Now focusing on consulting for veterinary practices and brands, Arielle shared some incredible insights on how digital marketing can transform veterinary practices. We dove deep into social media strategies, especially the power of TikTok and short-form video content, to boost visibility and engagement with potential clients. One of the key takeaways from our conversation was the importance of authenticity over production. Arielle pointed out that audiences today are drawn to genuine, relatable content rather than overly polished videos. This trend is part of a broader "de-influencing" movement where consumers are becoming more skeptical of traditional marketing tactics. She emphasized capturing real moments within the practice, like behind-the-scenes looks or spontaneous pet moments, and embracing imperfections. We also discussed effective engagement strategies, such as using humor and timely comments on trending videos, and the growing trend of using TikTok as a search engine. Arielle shared her experiences and actionable advice on optimizing content for search, balancing original content with trends, and leveraging AI for efficiency while maintaining a human touch. This episode is packed with valuable insights for any veterinary practice looking to enhance its digital marketing efforts. If you're looking to refine your strategy or just starting out, Arielle's advice on identifying your unique niche and involving your team in content creation can provide a solid roadmap for success. Don't miss out on this episode, and feel free to reach out to Arielle at Ariellejune@gmail.com or connect with her on LinkedIn for more expert guidance.

Dr. Mike Walker, owner of Apollo Veterinary in Texas, shares his inspiring journey of establishing a thriving practice since 2021. He emphasizes the importance of holistic branding, crafting a brand story rooted in personal significance. Dr. Walker highlights the power of social media for genuine engagement, encouraging authentic behind-the-scenes content. He discusses effective marketing strategies tailored for new clinics and the crucial role of community connections in client retention. This conversation is a treasure trove for anyone looking to elevate their veterinary practice!

Discover marketing strategies tailored for veterinary practices at any stage of growth. Learn the significance of tracking client sources and using tools like Google Analytics to optimize efforts. Uncover the power of the 80/20 rule to focus on effective marketing tactics. Explore how effective communication can enhance client conversion rates and loyalty. Finally, dive into strategies for targeting services that boost client acquisition and retention, ensuring your practice thrives.

A decade of podcasting brings a treasure trove of veterinary marketing wisdom! Discover the significance of setting clear goals for measurable success. Learn how to simplify complex marketing tasks for better focus. Data tracking emerges as a vital tool in gauging performance. Uncover effective strategies to target audiences and highlight unique selling points. Consistency in marketing and insights into client transformations are essential for thriving practices. These actionable lessons will elevate your digital marketing game!

In this episode, I had the pleasure of chatting with Dr. Cody Creelman, the visionary founder of Fen Vet and a veterinarian who manages multiple practices. We dove deep into his innovative approach to veterinary care, discussing everything from the importance of exceptional customer experiences to fostering an innovative practice culture and thinking from first principles in both business and veterinary medicine. This episode is packed with actionable advice and detailed insights that are sure to inspire veterinary professionals and practice owners alike. Dr. Creelman shared his ambitious vision for creating a seven-star customer experience at Fen Vet, inspired by a TED talk on paradigm shifts in business. He believes that disruption is inevitable in every industry and aims to proactively implement a paradigm shift in veterinary medicine to ensure the longevity of his career. We talked about how he meticulously pays attention to every touchpoint in the customer journey, from a user-friendly and visually appealing website to a welcoming clinic ambiance with curated scents and high-end design. Dr. Creelman also discussed the importance of educating clients about available options, which not only enhances the customer experience but also opens up new revenue streams for the practice. Creating an amazing practice culture is another cornerstone of Dr. Creelman's strategy. He emphasized the importance of authenticity and transparency in marketing, which has been instrumental in attracting top talent and building a positive reputation for his clinics. We also explored his comprehensive marketing strategy, which includes content creation, social media management, and local event activation. Dr. Creelman shared his experiences with high-production video content on YouTube, highlighting the challenges and the importance of personal connection in video content. Lastly, we discussed his approach to innovation, including proactive adaptation to industry shifts, strategic expansion, and the vision of building a centralized concept with a 24-hour hospital. Dr. Creelman's insights provide valuable lessons for anyone looking to enhance their practice’s customer journey, build a positive culture, or expand strategically.

Dr. Glenn Robinson, a veterinary expert, shares insights on building successful veterinary practices by focusing on team building, client attraction, and marketing strategies. Topics include the importance of mission, vision, and core values, setting achievable goals, targeted marketing strategies for different demographics, continuous recruitment efforts, and creating a supportive work environment with effective communication and training.

Dive into the world of Google Ads tailored for veterinary practices! Discover strategies to attract the ideal pet parents and learn the importance of targeting the right audience. Explore various campaign types, including the innovative Performance Max campaigns, and the vital role of keyword match types. Uncover common pitfalls, like budget-draining smart campaigns, and master the art of optimizing your landing pages for better conversion rates. Get ready to enhance your digital marketing game and connect with clients who truly care!

Harrison King, co-founder of KingMediaMarketing.com, shares his journey from aspiring video game designer to a marketing expert for All Star Veterinary Clinic. He discusses effective social media strategies that skyrocketed client engagement through platforms like Instagram and TikTok. Harrison emphasizes the importance of tailored content and consistency for successful marketing. He delves into the significance of personal branding in veterinary practices and the essential role of editing in creating impactful videos.

Esteban Sotomayor, owner of All Pets Hospital Veterinario in Quito, Ecuador, and CEO of Petflex, shares his marketing prowess in a competitive veterinary landscape. He discusses strategies for attracting talent by collaborating with vet schools. Esteban emphasizes enhancing client experiences with premium service, social media engagement, and personalized communication. Learning from industries like Disney, he believes in aligning brands with pet owners' needs. His innovative approaches can be applied beyond Ecuador, making waves in veterinary practice management.

In this episode, I've got to tell you about this amazing chat I had with Derral Eves. If you haven't heard of him, he's the genius who's been helping YouTube stars like Mr. Beast become household names, and he's the brains behind Vid Summit. We got together to talk about something I'm super passionate about: leveraging YouTube for local businesses, especially for my fellow vets out there. And before we jump in, a huge thanks to WhiteSpark and CallRail for supporting our show and helping businesses shine with local SEO and call tracking. Now, let me tell you about Derral's journey. This guy started his digital marketing agency way back in '99 and pivoted to YouTube when it was just a fledgling platform in 2005. He's not just a marketing whiz; he's also a dad to five kids down in southern Utah. His personal story is a testament to how YouTube can revolutionize the way we build audiences and make money. In our conversation, Derral dropped some serious knowledge about the unique advantages YouTube has over other platforms like TikTok. We're talking about real revenue and engagement potential here. He shared stories of success from all kinds of niches, proving that no matter how specialized your interest is, there's room for you on YouTube. For us in the veterinary field, this is golden. I even shared how Dr. Cody Gillman's YouTube channel skyrocketed to 60,000 subscribers, boosting his practice and making it a magnet for young talent in the industry. Derral's parting wisdom? Focus on your passion, not just the views. Whether you're starting a new channel or building on an existing one, clarity and consistency are your best friends. And don't worry about being too niche – it's all about finding your unique specialty and owning it. Remember to check your YouTube data now and then, but don't obsess over it. Keep an eye on metrics like click-through rates and viewer behavior post-video to keep improving your content. Wrapping up, I'm just blown away by the potential YouTube has for vets and local businesses. It's not just about growing your practice; it's about building a community and sharing your passion with the world. So, if you're a vet looking to make a mark, or you're just starting out, consider this your sign to dive into video marketing on YouTube. It could be the best move you make for your business. Thanks for tuning in, and I can't wait to see where your YouTube journey takes you!