The Veterinary Marketing Podcast cover image

The Veterinary Marketing Podcast

VMP 270: 5 Ways To Get More Veterinary Clients Without Spending A Dime

Feb 28, 2024
Discover how veterinary practices can attract new clients without spending a dime. Learn the art of client-centered marketing, focusing on their needs and enhancing interactions from the first phone call. Explore cost-effective strategies like automating upsells and leveraging referrals to boost engagement. Dive into the importance of managing online reviews and optimizing your web presence. This conversation is packed with actionable tips that can transform your practice into a thriving pet care destination.
29:50

Podcast summary created with Snipd AI

Quick takeaways

  • Improving phone handling by training receptionists to actively engage callers can significantly boost client conversion rates in veterinary practices.
  • Shifting website messaging to a client-centered approach enhances client engagement by focusing on their needs and the benefits for their pets.

Deep dives

Maximizing Phone Efficiency

Improving phone handling can significantly enhance client conversion rates in veterinary practices. Responding to calls within three rings, avoiding lengthy hold times, and ensuring a friendly tone can create a positive first impression. Practices should train receptionists to move beyond simple order-taking and instead engage callers by asking questions that establish context and value. Implementing sales techniques in phone interactions, including asking closing questions, can help secure appointments more effectively.

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