The Veterinary Marketing Podcast

VMP 270: 5 Ways To Get More Veterinary Clients Without Spending A Dime

Feb 28, 2024
Discover how veterinary practices can attract new clients without spending a dime. Learn the art of client-centered marketing, focusing on their needs and enhancing interactions from the first phone call. Explore cost-effective strategies like automating upsells and leveraging referrals to boost engagement. Dive into the importance of managing online reviews and optimizing your web presence. This conversation is packed with actionable tips that can transform your practice into a thriving pet care destination.
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ADVICE

Phone Tips

  • Answer the phone promptly, within three rings, and avoid long hold times.
  • This improves the client experience and sets a positive tone for the relationship.
ADVICE

Avoid Order Taking

  • Train staff to not simply be order takers, but to build context and value.
  • Instead of just stating prices, gather information and offer customized care options.
ADVICE

Ask Closing Questions

  • Always ask a closing question to secure appointments.
  • Assume the close and directly ask about preferred appointment times.
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