The Veterinary Marketing Podcast

In this engaging conversation, Darren Shaw, the founder of Whitespark and a local SEO authority, reveals invaluable insights for veterinary practices. He discusses the critical role of Google Business listings in boosting visibility and attracting clients. Darren emphasizes the importance of keeping your profile updated with fresh content and strategic keywords. He also highlights the long-term nature of local SEO and shares tips on diversifying review sources to enhance credibility. Tune in for expert strategies to elevate your local search rankings!

In this episode, I'm super pumped to share with you the nitty-gritty of marketing for veterinary practices. We're going to dive into a killer strategy that will revolutionize how you attract new clients and ensure your existing ones remain loyal. We start at the bottom of the marketing funnel, which is where the real magic happens. This is the domain of your current clients, and it's crucial to keep them engaged and perfect the conversion process. We'll discuss crafting offers that tug at the heartstrings while also appealing to your clients' rational side. It's not just about the services you provide; it's about creating a sense of community and trust that pet owners are looking for. When communicating with your clients, it's essential to combine that emotional bond with concrete, logical reasons why your practice is the best choice. Differentiate yourself with unique offers and value propositions that make it clear why pet owners should choose you over the competition. We'll also explore ways to maintain a strong connection with clients through excellent web content, compelling copywriting, and impactful videos. Personalized emails and texts can show your clients that you care, even when they're not visiting your clinic. This episode will also cover how to give new clients a VIP welcome with an indoctrination sequence focused on delivering continuous value. Good reviews, referrals, and a well-managed Google Business Profile can significantly enhance your visibility. I've laid out everything for you, from making an impact at the top of the funnel with social media to ensuring you're the one they find when searching for vet services with smart SEO tactics. A big thank you to our sponsors for making this episode possible! As we conclude, I hope you're feeling equipped to elevate your veterinary marketing. It's all about nurturing those relationships and truly understanding your clients' needs. Stay tuned to the Veterinary Marketing Podcast for more insights and strategies, and let's continue to do incredible things for pets and their owners. Catch you in the next episode!

Explore the transformative power of Google Ads for veterinary practices. Discover the nine different types of ads and the benefits of targeted demographics. Learn why search campaigns are a must for attracting new clients and how to customize them based on user behavior. Dive into the evolving landscape of digital marketing with Google's new AI changes and the importance of adapting strategies. Plus, understand the need for building audience trust through social media and effective conversion tracking.

Today, I want to dive into the exciting world of digital marketing and share some insights that will help you stay ahead of the game. Trust me, you don't want to miss out on this! So, let's talk about the impending shift in marketing. We're on the verge of a major revolution in the digital marketing landscape, and it's crucial that we adapt to these changes. One of the big disruptors in the industry is Google's AI, known as Search Generative Experience (SGE). This AI is going to completely transform the way people use search engines, making them more conversational and interactive. And that means the old ways of marketing might not cut it anymore. Now, here's the thing - data and audience are going to be the keys to success in this new era of digital marketing. You need to master data reporting and understand where your clients are coming from. Platforms like Google rely on data to find more of your target audience, so it's essential to get a handle on it. But it's not just about data, my friend. Building an audience through content creation on social channels is equally important. It's a way to connect with your audience on a more personal level and not solely rely on Google. The changes brought by SGE and other advancements are just around the corner. In fact, I predict we'll start feeling their impact this year. So, it's time to take action and set up accurate conversion tracking. This will help you understand your audience better and make smarter marketing decisions. And hey, if you're feeling overwhelmed, don't worry. I'm here to help you navigate through these changes. If you need assistance or know someone who could benefit from this information, feel free to share this episode. In conclusion, the future of digital marketing is bright and full of opportunities. But to seize those opportunities, we need to adapt and evolve. Let's embrace the future together and make the most of what's to come.

In a recent episode, I discussed the five most crucial marketing activities for veterinary practices to ensure success in 2024. We all know that the upcoming year may bring some challenges, like price sensitivity and a decrease in clients and appointments. But fear not, because with effective marketing strategies, we can turn these challenges into opportunities for growth. First up, let's talk about the power of tracking and data analysis. I highly recommend using call tracking software like CallRail to determine where your clients are coming from and gather qualitative and conversion data. This information is crucial in understanding which marketing channels are effective and how to improve conversion rates. Another important aspect is focusing on what you want. It's essential to define your target audience and attract the right clients. By doing so, you can achieve better results in your marketing efforts. And speaking of clients, understanding their value is key. I advise practices to track revenue per client and break it down by source for effective marketing measurement. Now, let's dive into conversion tracking. While tracking website data is important, without conversion tracking, it may not directly impact your bottom line. I recommend using CallRail for call tracking, implementing source tracking for booked appointments, and utilizing Google Analytics for website data. Moving on, I want to stress the importance of marketing to your own email lists. Many practices currently underutilize this strategy, but it's a significant opportunity for growth. Regular communication and providing value to your clients can go a long way in building a loyal customer base. To build a community within your email list, I suggest incorporating text messaging and online chat widgets. Programs like Twilio can help you integrate text messaging into your marketing efforts and facilitate better communication with your audience. Inbound marketing and offers also play a crucial role in your marketing success. Having systems in place to generate leads and increase website traffic is essential. Paid advertising can be a flexible and effective way to boost traffic during slower periods. And don't forget about the power of offers in conveying value to your audience. Maximizing existing resources is another key strategy. Creating a positive customer experience and implementing internal marketing strategies can help you stand out from the competition. Setting up a referral program and implementing rewards and retention programs can keep clients loyal and prevent them from seeking services elsewhere. In conclusion, by implementing these strategies, veterinary practices can navigate challenges and thrive in the industry. I encourage you to share these insights with others who may benefit. Here's to a successful end of the year and an even better year ahead!

I am beyond excited to introduce you to something that is going to completely transform the way veterinary practices approach their marketing strategies. Get ready to meet the Vet Marketing Guru, a game-changing tool that is specifically designed to provide veterinary practices with the tactics, tools, and ideas they need to take their marketing efforts to the next level. Now, let me tell you why the Vet Marketing Guru is not your average tool. It's actually a Generative Pre-trained Transformer (GPT) that has been meticulously trained on all of our podcast episodes. This means that it can generate outputs based on the content we've produced over the years. You may have heard of ChatGPT, which is a fantastic tool, but it requires specific prompts to get consistent outputs. That's why I created the Vet Marketing Guru, a GPT specifically tailored for veterinary practices. This tool is constantly being upgraded, trained, and improved to ensure it remains relevant and effective. To access the Vet Marketing Guru, all you have to do is visit veterinarymarketingpodcast.com/gpt. Currently, it's available for ChatGPT premium members at a cost of $20 a month. Trust me, it's worth every penny. Not only does it save you time and effort, but it also provides you with incredible outputs. The Vet Marketing Guru comes with pre-built prompts and can generate ideas for content calendars, marketing messaging, ad copy, email copy, and so much more. It's like having a marketing expert right at your fingertips, ready to give you innovative and effective strategies whenever you need them. I really want to hear your thoughts on the Vet Marketing Guru, so please give it a try and provide your feedback. Many people have already been using it and have had amazing experiences. Your feedback is incredibly valuable in helping us improve and refine the tool to better serve your needs. In a nutshell, the Vet Marketing Guru is an invaluable resource for veterinary practices looking to enhance their marketing strategies. It's not just a tool; it's a partner that works with you to improve your marketing efforts and help your practice thrive. So, go ahead and give the Vet Marketing Guru a try. I can't wait to hear about the incredible impact it has on your marketing strategies.

I am thrilled to bring you this episode featuring a special guest, Dr. Stacee Santi. With her 20 years of experience as a veterinarian and her expertise in marketing, Dr. Santi is the founder of Vet to Pet and has developed the concept of the seven love languages of client loyalty. Trust me, this is a topic that holds immense value for veterinary hospitals. During our conversation, Dr. Santi shared insights on how understanding and catering to clients' individual love languages can help build strong relationships and provide value. We discussed the importance of delivering value in various areas, not just through loyalty programs. Dr. Santi also introduced the concept of taking the path of least resistance when designing systems for veterinary practices, highlighting the need to reduce friction and make processes more efficient. We delved into the seven love languages in veterinary medicine, including convenience, communication, accessibility, trust, education, and more. Dr. Santi emphasized the significance of empathizing with clients and tailoring marketing messaging and website content to their preferred communication styles. And to top it off, she introduced her new course, which aims to improve veterinary teams' communication skills and understanding of client needs. In a nutshell, implementing the seven love languages of client loyalty can revolutionize the way veterinary practices operate, leading to stronger client relationships, improved loyalty, and a more successful practice. So, join me in this episode as we dive deep into this fascinating topic with Dr. Stacee Santi.

I recently had the pleasure of chatting with a digital marketing expert on my show. We dove deep into the world of sales in the veterinary industry, and I'm excited to share the highlights of our conversation with you. First things first, let's address the elephant in the room: sales. I know it can have a negative connotation in the veterinary industry, but trust me, it's crucial for the success of your marketing campaigns. Sales and marketing go hand in hand, with marketing getting the message out there and sales coming into play when potential clients interact with your practice and make the decision to do business with you. So, how do you know if you have a marketing problem or a sales problem? It's important to identify the root cause of any issues you may be facing. If you're not seeing enough people showing up or booking appointments, that's a marketing problem. On the other hand, if you're getting plenty of website visitors but they're not converting into clients, that's a sales problem. Now, let's talk about the impact of improving your sales conversion rates. Even a small increase can make a big difference in your return on investment. For example, going from a 2% conversion rate to 5% can lead to a significant boost in profitability. It's all about reframing your perception of sales as helping people. By converting potential clients, you're able to provide them with the care they need and deserve. Belief in your offerings is key. If you don't believe in what you're providing, it's time to work on improving your service until you can confidently stand behind it. Remember, you're here to help people, and that belief will shine through in your sales efforts. When it comes to sales techniques, it's all about educating and guiding your clients. The goal is not to manipulate or convince, but rather to help them understand their problem and find the best solution. And don't underestimate the importance of effective phone handling. Building rapport, providing context, and offering value during phone conversations can make a world of difference. Now, let's talk about strategies for closing sales. After building rapport and explaining the process and pricing, it's time to ask the potential client, "So what day works best for you?" By offering a few options, you give them the freedom to choose a convenient time without feeling pressured. To wrap things up, I want to leave you with four key points for successful sales. First, frame sales as helpful, because that's what it's all about. Second, empower your front desk staff with conversation control tools. Third, create scripts and systems that align with your marketing strategies. And finally, provide recordings for training and improvement. Remember, even small improvements in your conversion rates can have a big impact on your profitability. So, don't shy away from sales. Embrace it as a way to provide great care to your clients. And if the word "sales" feels uncomfortable, just think of it as "helping people." Because at the end of the day, that's what it's all about. I hope you found our conversation insightful and packed with practical advice. By implementing these tips and tools, you can improve your sales skills and ultimately provide better care for your clients and their pets.

I'm thrilled to share my recent conversation with Elliot Greenwood, the co-founder of Chckup.app, a game-changing digital marketing app for veterinary hospitals. Chckup is an innovative app that goes beyond just reminders and analytics. It's a tool that unlocks the full potential of veterinary practices by leveraging owned data, such as email lists and phone numbers, to generate more revenue and attract better clients. During our chat, Elliot shared the story behind Chckup's birth and how they pivoted from focusing on price comparison for human medicine to addressing the need for better software in the veterinary space. What sets Chckup apart is its all-in-one solution that seamlessly integrates with practice management systems. It offers features like scheduling, client communication, analytics, and reviews, simplifying the booking process and maximizing conversions. Elliot emphasized the importance of personalization in marketing and how Chckup is revamping their reminders feature to allow for more targeted and personalized messages. We also discussed the potential of AI in veterinary practices, agreeing that the industry needs to be better prepared before fully integrating AI technology. Elliot also shared valuable insights on building referral partners and the importance of bringing value to those partnerships. As a user of Chckup myself, I appreciate their focus on solving the problem of marketing attribution, something that many other apps fail to address. To connect with Chckup and take advantage of a special deal for podcast listeners, visit Chckupapp.com and follow them on social media. I want to extend my gratitude to Elliot for his time and insights. Chckup's work is a testament to the importance of maximizing revenue to support staff and help pets. I'm excited to see how Chckup continues to revolutionize the veterinary industry.

In this episode, we had the pleasure of chatting with Dennis Yu, a marketing legend from blitzmetrics.com. Dennis boasts an impressive background, having managed over $1 billion in ads for major brands such as Nike, American Airlines, and the Golden State Warriors. What's even more intriguing is his ability to distill his expertise into practical tips for local businesses, including veterinary hospitals like yours. Dennis's journey in digital marketing began at Yahoo as a search engine engineer, and he has since been involved in significant projects. His mission is to create one million jobs, and he travels worldwide to collaborate with agencies and governments. During our conversation, Dennis shared some fascinating insights from his recent discussion with Facebook, where he underscored the importance of feeding conversion events back into the system for optimization. We also delved into the art of digital advertising, with Dennis emphasizing the necessity of at least 250 conversion events per month to optimize your campaigns. He introduced his renowned "dollar per day" method, enabling you to test different variations of successful ads without straining your budget. Dennis also stressed the power of hyper-local and relevant content, as well as the effectiveness of live streaming in cultivating a local celebrity status. One of the most captivating segments of our conversation was when Dennis recounted his visit to a funeral home in Las Vegas. He employed AI tools to transform the videos into engaging content for various platforms, highlighting the significance of creating content that might appear mundane to the business owner but holds audience interest. We also explored the truth about SEO, with Dennis expressing his skepticism about the industry and offering audits to assist small business owners in avoiding scams by agencies. Overall, our conversation with Dennis Yu was eye-opening, providing valuable insights into the realm of digital marketing. Whether you're a small business owner or a marketing professional, there's much to glean from Dennis's experiences and expertise. Make sure to tune in to the episode on the Veterinary Marketing Podcast and prepare to harness the power of digital marketing for your veterinary hospital.