The Veterinary Marketing Podcast

A decade of podcasting brings a treasure trove of veterinary marketing wisdom! Discover the significance of setting clear goals for measurable success. Learn how to simplify complex marketing tasks for better focus. Data tracking emerges as a vital tool in gauging performance. Uncover effective strategies to target audiences and highlight unique selling points. Consistency in marketing and insights into client transformations are essential for thriving practices. These actionable lessons will elevate your digital marketing game!

In this episode, I had the pleasure of chatting with Dr. Cody Creelman, the visionary founder of Fen Vet and a veterinarian who manages multiple practices. We dove deep into his innovative approach to veterinary care, discussing everything from the importance of exceptional customer experiences to fostering an innovative practice culture and thinking from first principles in both business and veterinary medicine. This episode is packed with actionable advice and detailed insights that are sure to inspire veterinary professionals and practice owners alike. Dr. Creelman shared his ambitious vision for creating a seven-star customer experience at Fen Vet, inspired by a TED talk on paradigm shifts in business. He believes that disruption is inevitable in every industry and aims to proactively implement a paradigm shift in veterinary medicine to ensure the longevity of his career. We talked about how he meticulously pays attention to every touchpoint in the customer journey, from a user-friendly and visually appealing website to a welcoming clinic ambiance with curated scents and high-end design. Dr. Creelman also discussed the importance of educating clients about available options, which not only enhances the customer experience but also opens up new revenue streams for the practice. Creating an amazing practice culture is another cornerstone of Dr. Creelman's strategy. He emphasized the importance of authenticity and transparency in marketing, which has been instrumental in attracting top talent and building a positive reputation for his clinics. We also explored his comprehensive marketing strategy, which includes content creation, social media management, and local event activation. Dr. Creelman shared his experiences with high-production video content on YouTube, highlighting the challenges and the importance of personal connection in video content. Lastly, we discussed his approach to innovation, including proactive adaptation to industry shifts, strategic expansion, and the vision of building a centralized concept with a 24-hour hospital. Dr. Creelman's insights provide valuable lessons for anyone looking to enhance their practice’s customer journey, build a positive culture, or expand strategically.

Dr. Glenn Robinson, a veterinary expert, shares insights on building successful veterinary practices by focusing on team building, client attraction, and marketing strategies. Topics include the importance of mission, vision, and core values, setting achievable goals, targeted marketing strategies for different demographics, continuous recruitment efforts, and creating a supportive work environment with effective communication and training.

Dive into the world of Google Ads tailored for veterinary practices! Discover strategies to attract the ideal pet parents and learn the importance of targeting the right audience. Explore various campaign types, including the innovative Performance Max campaigns, and the vital role of keyword match types. Uncover common pitfalls, like budget-draining smart campaigns, and master the art of optimizing your landing pages for better conversion rates. Get ready to enhance your digital marketing game and connect with clients who truly care!

Harrison King, co-founder of KingMediaMarketing.com, shares his journey from aspiring video game designer to a marketing expert for All Star Veterinary Clinic. He discusses effective social media strategies that skyrocketed client engagement through platforms like Instagram and TikTok. Harrison emphasizes the importance of tailored content and consistency for successful marketing. He delves into the significance of personal branding in veterinary practices and the essential role of editing in creating impactful videos.

Esteban Sotomayor, owner of All Pets Hospital Veterinario in Quito, Ecuador, and CEO of Petflex, shares his marketing prowess in a competitive veterinary landscape. He discusses strategies for attracting talent by collaborating with vet schools. Esteban emphasizes enhancing client experiences with premium service, social media engagement, and personalized communication. Learning from industries like Disney, he believes in aligning brands with pet owners' needs. His innovative approaches can be applied beyond Ecuador, making waves in veterinary practice management.

In this episode, I've got to tell you about this amazing chat I had with Derral Eves. If you haven't heard of him, he's the genius who's been helping YouTube stars like Mr. Beast become household names, and he's the brains behind Vid Summit. We got together to talk about something I'm super passionate about: leveraging YouTube for local businesses, especially for my fellow vets out there. And before we jump in, a huge thanks to WhiteSpark and CallRail for supporting our show and helping businesses shine with local SEO and call tracking. Now, let me tell you about Derral's journey. This guy started his digital marketing agency way back in '99 and pivoted to YouTube when it was just a fledgling platform in 2005. He's not just a marketing whiz; he's also a dad to five kids down in southern Utah. His personal story is a testament to how YouTube can revolutionize the way we build audiences and make money. In our conversation, Derral dropped some serious knowledge about the unique advantages YouTube has over other platforms like TikTok. We're talking about real revenue and engagement potential here. He shared stories of success from all kinds of niches, proving that no matter how specialized your interest is, there's room for you on YouTube. For us in the veterinary field, this is golden. I even shared how Dr. Cody Gillman's YouTube channel skyrocketed to 60,000 subscribers, boosting his practice and making it a magnet for young talent in the industry. Derral's parting wisdom? Focus on your passion, not just the views. Whether you're starting a new channel or building on an existing one, clarity and consistency are your best friends. And don't worry about being too niche – it's all about finding your unique specialty and owning it. Remember to check your YouTube data now and then, but don't obsess over it. Keep an eye on metrics like click-through rates and viewer behavior post-video to keep improving your content. Wrapping up, I'm just blown away by the potential YouTube has for vets and local businesses. It's not just about growing your practice; it's about building a community and sharing your passion with the world. So, if you're a vet looking to make a mark, or you're just starting out, consider this your sign to dive into video marketing on YouTube. It could be the best move you make for your business. Thanks for tuning in, and I can't wait to see where your YouTube journey takes you!

In this episode of the Veterinary Marketing Podcast, I, Brandon Breshears, had the pleasure of discussing quiz funnels with the brilliant Ryan Levesque, the mastermind behind the Ask Method and co-founder of Bucket.io. In our latest episode, we dove headfirst into the world of quiz funnels, and let me tell you, it's a game-changer for how we do marketing in the veterinary field. Ryan's a big deal in the marketing world, and he's got this killer strategy that's all about asking the right questions to really get what your clients need. It's not just about pushing products or services; it's about figuring out what's going on with your clients and how you can help them best. With quiz funnels, we're talking about sparking a conversation with potential clients, getting to know their specific needs, and crafting marketing messages that hit home for them. And then there's Bucket.io—this platform is like the Swiss Army knife for creating quiz funnels. Ryan walked us through how it uses AI to make the whole process a breeze and fits right in with the tech you're already using. It's perfect for us in the vet industry because it helps us make quizzes that are spot-on for what our clients are dealing with, like helping them prep for tough stuff like euthanasia appointments or figuring out the best wellness plans for their pets. So, a huge shout-out to Ryan for sharing his wisdom with us. If you're itching to get into the nitty-gritty of the Ask Method or want to start crafting your own quiz funnels with Bucket.io, definitely check out askmethod.com or bucket.io. And don't forget to follow Ryan for the latest tips and tricks. Remember, folks, integrating quiz funnels into your marketing mix can totally transform how you connect with clients. It's all about that personal touch and really understanding what your clients are after. With the right approach and tools, you're not just attracting clients—you're building a community of loyal fans for your practice. Thanks for tuning in, and I can't wait to share more marketing gems with you on the Veterinary Marketing Podcast. Catch you next time!

Cheyanne Flerx, a social media wizard in the veterinary industry, shares insights on creating engaging content for vet practices. They discuss the importance of connection through heartfelt videos, targeting the right audience, using Instagram for local engagement, and introducing Vet Vibes Hub for social media success.

In one of our latest episodes, we dove deep into a topic that hits close to home for a lot of us in the veterinary field: figuring out how to sift through the endless options of services and products that promise to boost our practices. It's a maze out there, and I'm here to share some of the golden nuggets we uncovered about how to make the best choices for your practice. First off, let's talk about knowing what your practice really needs. It's not just about the bells and whistles of a new product or service; it's about what's going to solve the specific challenges you're facing. Are you struggling to keep clients coming back? You'll need a system that's a pro at tracking and communication. Or maybe you're on a mission to grow your client list – then you're looking for a marketing powerhouse that can get your name out there. It's all about aligning with your goals. But here's the kicker: no product or service is going to be without its flaws. That's why it's crucial to dig into the potential downsides before you commit. Will it play nice with the systems you already have in place? Is it going to take forever for your team to learn? And let's not forget about the cost – are there hidden fees that'll hit you where it hurts? These are the kinds of questions that can save you a lot of headaches down the line. And you know what else? On the podcast, we talked about the importance of supporting small businesses. It's something I'm really passionate about. Choosing to work with smaller companies can often mean better, more personalized service, which can make a world of difference when you're trying to stand out in the veterinary market. So, to wrap it up, picking the right tools and partners for your practice is a big deal. It's about understanding your needs, being aware of potential pitfalls, and ensuring whatever you choose really gels with your operations. Stick to these principles, and you'll be setting your practice up for success. If you're digging these insights and want more where that came from, don't forget to check out the podcast. We're all about helping each other thrive in this industry, so let's keep the conversation going. Catch you on the next episode!