The Veterinary Marketing Podcast
VMP 277: Dr. Glenn Robinson Shares How Veterinary Practices Can Build Strong Teams and Attract the Right Clients
Jun 26, 2024
Dr. Glenn Robinson, a veterinary expert, shares insights on building successful veterinary practices by focusing on team building, client attraction, and marketing strategies. Topics include the importance of mission, vision, and core values, setting achievable goals, targeted marketing strategies for different demographics, continuous recruitment efforts, and creating a supportive work environment with effective communication and training.
54:32
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Quick takeaways
- Establishing clear mission, vision, and core values attracts the right clients and staff.
- Setting achievable goals ensures continuous progress and team alignment in veterinary practices.
Deep dives
Focus on Leadership Development and Future Planning
Establishing a clear future vision for the clinic, including 5, 3, and 1-year plans, is crucial. Gathering leadership and team members to discuss goals and strategize on the clinic's growth ensures alignment and commitment to a shared vision. Onsite leadership development is key to maintaining consistency and unity in the practice, ensuring that the clinic's culture is upheld even in the absence of the owner or head veterinarian.
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