VMP 274: Esteban Sotomayor Reveals How Veterinary Practices Can Stand Out in a Highly Competitive Market

In this episode, I'm the guy behind the mic at the Veterinary Marketing Podcast. I just wrapped up an amazing chat with Esteban Sotomayor, the mastermind running All Pets Hospital Veterinarians in Quito, Ecuador. We really got into the nitty-gritty of what it takes to stand out in the bustling vet scene over there, and let me tell you, Esteban's insights are pure gold. I can't wait to share with you all the smart strategies and deep dives into the world of veterinary marketing that we covered.

Ecuador's vet market is something else, with more than 700 clinics in Quito alone! Esteban shared how he's making waves by doing things differently. He's got this killer approach to bringing in and keeping top-notch talent by giving vet students real-world experience and then making sure they stick around by keeping the job fresh and exciting. And when it comes to marketing, he's all about that premium client experience – think short wait times, spotless facilities, and a personal touch that makes all the difference. Plus, he's got social media down to an art, using Instagram to show off just how great his clinic is.

Esteban's also big on learning from the best, taking cues from Disney to up his communication and client service game. He's a pro at understanding his clientele, using tools like WhatsApp to keep the conversation flowing, and he knows the importance of aligning his brand with what pet owners are looking for. We even talked about how these strategies aren't just for Ecuador – they're universal. Your team is your brand's biggest cheerleader, and getting that client-practice fit just right is key. I'm already looking forward to catching up with Esteban again to dive even deeper.

Thanks for tuning in, and I hope you're as pumped as I am to put these insights into action. Keep an ear out for more episodes where we'll continue to explore the ins and outs of veterinary marketing. Catch you next time!