Esteban Sotomayor

Esteban Sotomayor, owner of All Pets Hospital Veterinario in Quito, Ecuador, and CEO of Petflex, shares his marketing prowess in a competitive veterinary landscape. He discusses strategies for attracting talent by collaborating with vet schools. Esteban emphasizes enhancing client experiences with premium service, social media engagement, and personalized communication. Learning from industries like Disney, he believes in aligning brands with pet owners' needs. His innovative approaches can be applied beyond Ecuador, making waves in veterinary practice management.