VMP 275: How To Take Veterinary Content Creation To The Next Level With Harrison King

May 23, 2024

Harrison King, co-founder of KingMediaMarketing.com, shares his journey from aspiring video game designer to a marketing expert for All Star Veterinary Clinic. He discusses effective social media strategies that skyrocketed client engagement through platforms like Instagram and TikTok. Harrison emphasizes the importance of tailored content and consistency for successful marketing. He delves into the significance of personal branding in veterinary practices and the essential role of editing in creating impactful videos.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 5min

From Video Games to Veterinary Marketing: A Journey of Transformation

04:36 • 3min

Harnessing Social Media for Veterinary Success

07:20 • 17min

Tailoring Content for Social Media Success

24:17 • 17min

Navigating Veterinary Branding

41:05 • 7min

The Importance of Editing in Content Creation

48:21 • 5min

Expanding Veterinary Marketing Services and Client Engagement

53:07 • 2min

Engaging Your Audience: The Art of Effective Introductions in Social Media

55:28 • 3min

I've got some fresh, hot-off-the-press content for you today. First off, I've got to say sorry for the unexpected break—caught a bit of a bug, but I'm back and better than ever, ready to roll out weekly episodes just for you. And hey, your thoughts mean the world to me, so don't hold back on that feedback, especially for our in-between episodes!

Now, let's get into the good stuff. I had this amazing chat with Harrison King, the marketing whiz who's been shaking things up over at All Star Veterinary Clinic. This guy's story is like a rollercoaster—he went from dreaming about video game design to diving headfirst into video editing and social media, and boy, did he make a splash. He crafted this killer business plan that rocketed his folks' vet clinic into the limelight of the digital world.

We talked about how he navigated the social media maze, shifting gears from Facebook to Instagram, and then hitting it big with TikTok. His focus on content that educates and inspires led to a client boom at the clinic. Sure, they hit a few snags with ownership changes and sponsorship hiccups, but Harrison's a firm believer in the power of strategic partnerships, even for the little guys. And when I poked around about ROI, he admitted it's tough to pin down the direct effects, but consistency is your best friend when it comes to content and making those social media ads pop. Plus, with folks leaning towards more personal, phone-friendly content, it's time to rethink our approach to production and quality.

Wrapping things up, Harrison gave us a peek into the future of social media marketing, talking about TikTok's shopping features and how targeted advertising is shaping up. He's all about planning with purpose and creating content that hits hard. And let's not forget the art of the hook and storytelling—because let's face it, those flashy edits just aren't cutting it anymore.

So, that's a wrap on another episode. I'm Brandon Breshears, and I can't wait to share more game-changing conversations with you on the Veterinary Marketing Podcast. Keep pushing the boundaries, keep growing, and let's make a real impact together. Catch you on the next one!