Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast. Timestamp: 00:00:54 - Getting to know Michelle Ngome and her business 00:05:24 - Pivoting in the business despite having a plan 00:06:58 - Diversity-inclusive marketing service 00:07:54 - When do businesses call Michelle 00:10:58 - Diversity in companies and how they define it 00:11:16 - Signs to know when it’s time to call Michelle 00:14:59 - Michelle’s 5-point framework for inclusive marketing 00:19:31 - Investing in your peace of mind 00:22:31 - Fun things happening in Michelle’s community 00:24:20 - How to be a part of their community 00:25:06 - The perfect sponsor 00:28:28 - The importance of having a great network 00:33:07 - Words of wisdom from Michelle 00:37:30 - Michelle’s first encounter with programmatic advertising     Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Michelle Ngome LinkedIn | Twitter | Instagram | Website | Podcast Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.    Timestamp: 00:00:58 - Who is Carlos 00:03:02 - Carlos’ first role in the programmatic space 00:05:12 - Carlos’ day-to-day life 00:07:24 - The importance of experimenting when it comes to programmatic activation 00:12:23 - How results are being measured 00:15:10 - An experiment with a completely different result than what Carlos was expecting 00:19:01 - How Carlos continue educating himself and pass it on to junior-level teams 00:24:29 - The programmatic community and mentorship 00:30:15 - The importance of understanding other channels 00:38:59 - ONe fun fact about Carlos 00:41:45 - Carlos’ advice to his younger self   Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Carlos Villanueva LinkedIn  Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Genevieve Braine shares her expertise in programmatic advertising to help people who want to explore the same field. She also emphasizes the importance of having a mentor in learning the programmatic way. Timestamp: 00:01:02 - Who is Gen Braine 00:01:58 - Gen Braine’s journey 00:03:04 - Gen Braine’s day-to-day in TPA 00:06:12 - Training for the programmatic field 00:11:08 - Learning the industry from the inside 00:14:55 - Things to consider in subscribing to a mentorship program and its importance 00:19:53 - A fun fact about Gen Braine 00:20:18 - Mentors Gen looks up to   Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Genevieve Braine LinkedIn  Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

It's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey.   Timestamp: 00:00:41 – How we'll celebrate the 100th episode. 00:01:27 – Expressing Gratitude Towards Avid Listeners. 00:02:21 – Sharing Personal Details. 00:06:54 – The beginning of my exploration into the programmatic field. 00:11:06 – Becoming a digital media buyer. 00:13:33 – What is Cultural Add? 00:14:36 – Defining programmatic advertising. 00:15:32 – One of the reasons why I created the course Reach and Frequency. 00:17:37 – Why I created the media map. 00:26:14 – Helene Parker Consulting LLC. 00:30:44 – The fundamentals of the programmatic ecosystem. 00:32:04 – What's expected of you when you want to go into the programmatic field. 00:32:54 – My advice for those who want to be in the programmatic industry. 00:34:53 – Latest updates about my journey and what I have in store for you. 00:37:57 – It's about impact.    Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Manager Instagram | Website | LinkedIn 

Guest Information: Jennifer Schaen – LinkedIn Basis Technologies – LinkedIn | Website   Meet Our Team: CEO Helene Parker – Programmatic Meetup | Website | LinkedIn | Twitter  Programmatic Digest – Shownotes | YouTube | LinkedIn | Instagram   Video Editor: Cint Davis – LinkedIn   Social Media Manager Latasha Niang  – Website | LinkedIn   We need Sponsors for the podcast ✅ Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In 2022, it is Plaza Volunteer Rescue Squad

We welcome Mike Woods of Affinity Solutions to the Sensei’s corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today’s episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns.

We welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment.  Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah’s Thoughts on Cookie Deprecation 14:08 - What Everyone Should Know About Signals and Signal Loss 18:41 - Where to Begin with the Cookie Deprecation 23:22 - Identifying How Things Are Measured 30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution 32:21 - Sarah’s Actionable Insight 34:14 - Sarah’s Definition of Programmatic Advertising 38:19 - How to Connect with Sarah Guest Information: Sarah Polli - Senior Director of Marketing Technology at Hearts & Science LinkedIn | Instagram Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

Therran Oliphant, Vice President of Data and Technology at Essence Global, discusses privacy data, the open internet, and authentication in programmatic advertising. He shares insights on changes in the industry, the challenges of third-party cookie deprecation, the concept of data clean rooms, and the importance of understanding advertising technology infrastructure. He also encourages diversity and growth in the tech industry.