The Programmatic Digest

Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:25 - Recap of the previous episodes in this series 00:01:05 - What this episode entails 00:01:43 - The grass you stand on should be green enough since you’re the one pouring water. 00:03:51 - Does agency size matter? 00:05:03 - How teams are setup 00:12:50 - Optimization Series March 2023 00:16:05 - Pros and cons of different staffing models. 00:21:44 - Why are there a lot of burnt out and frustrated traders out there 00:22:04 - Brett’s thoughts about the secon staffing model 00:23:01 - Helene’s Bonus Staffing Model 00:29:34 - The feeling of having to touch multiple channels 00:30:12 - A bonus staffing model from Brett 00:32:45 - Helene’s thoughts about a staffing model with silos 00:37:27 - Mistakes are lessons 00:39:22 - When and why hire freelancers 00:41:11 - If the PNL doesn’t allow a junior and senior staffing 00:48:41 - Words of Wisdom from Brett Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Brett Middleton The Daily Progger |  Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn Let’s keep in touch:Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our waitlist to find out when the next Optimization Masterclass is happening  www.heleneparker.com/optimizationmasterclass Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8  Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N.    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:01:15 - Who is Brett Middleton 00:03:30 - Brett’s college journey 00:06:17 - 2 wins and a challenge 00:10:40 - Why do people feel burnt out 00:14:07 - Steps someone can take to avoid burnout 00:19:14 - How to get started when you don’t have a background in programmatic 00:29:08 - Errors as opportunities 00:31:49 - The use of STF reduces human errors 00:36:33 - Don’t make it hard on yourself 00:42:42 - C.A.M.P.A.I.G.N. 00:45:30 - How traders think about performance optimization 00:48:08 - Using STFs for Quality Assurance Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Brett Middleton The Daily Progger |    Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn   Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our waitlist to find out when the next Optimization Masterclass is happening  www.heleneparker.com/optimizationmasterclass   Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

On the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why programmatic ninjas don’t stay in one company, why it feels like a lone island sometimes, the importance of community, etc.  About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:34 - What’s this series about? 00:01:20 - Who is Brett Middleton 00:03:01 - How Brett got to programmatic 00:05:55 - Defining Brett’s work to a 6-year-old 00:09:51 - Top challenges we go through in programmatic 00:16:12 - Why is it hard to access education? 00:24:22 - What makes it feel like a lone island to be in programmatic 00:29:01 - Number 1 reason why Programmatic Ninjas don’t stay in one company 00:31:34- Reasons Brett loves his current job 00:35:35 - The importance of community in programmatic 00:39:06 - Programmatic is hard   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Brett Middleton The Daily Progger  Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn   Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our waitlist to find out when the next Optimization Masterclass is happening  www.heleneparker.com/optimizationmasterclass   Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

En este episodio invitamos a Ezequiel Rojas a contarnos su experiencia en el trabajo con distintos equipos, los perfiles de cada posición y cuál es su óptica desde el rol de AdOps.

Today, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the ground up at a time when there is such a big push toward automation. Also, we share ways to encourage managers and employees to participate in company culture development and how DiSC Assessment can be used as a way to gear the way you put together a team or how you can understand your current teams.  From his opinion on the current recruiting style to multigenerational teams, Matt Barash is giving us a unique perspective on how to scale and grow teams.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:01:58 - Getting to know Matt Barash 00:04:43 - Programmatic Meetup 00:10:16 - Building your Team 00:12:10 - Great Managers = Great Teams 00:15:05 - Company Culture 00:16:52 - Aligning with Employee Milestones 00:20:40 - DiSC Assessment 00:22:53 - Lack of Employee Talent 00:30:47 - Multi-generational Team Members 00:35:11 - Last Remarks   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Matt Barash LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn   Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our waitlist to find out when the next Optimization Masterclass is happening  www.heleneparker.com/optimizationmasterclass   Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm about programmatic media, which then led Lynzee to join the Reach and Frequency program.   Timestamp: 00:01:11 - Who is Lynzee Horton 00:01:47 - Lynzee Horton as a Yoga Therapist with her own studio 00:02:52 - Reason why Lynzee Horton joined the Reach and Frequency Program 00:03:46 - What you need to know about the Reach and Frequency Program 00:05:36 - Lynzee’s experience with the Reach and Frequency Program 00:09:25 - Helene’s tip that impacted Lynzee the most 00:12:33 - Leveraging the free tools you have 00:16:40 - Growing your network 00:17:35 - Lynzee defines Programmatic Media to a 5 year-old 00:18:54 - What can improve in the program 00:20:44 - Why should anybody join the program 00:22:20 - Fun Fact about Lynzee Horton 00:23:40 - Words of Wisdom from Lynzee Horton   Guest Information: Lynzee Horton LinkedIn | Instagram Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamiento de la venta de los espacios tanto en LATAM como en EEUU.

Elayseah Woodard is a recruiting and talent acquisition expert, and she’ll be talking about how to hire in the digital advertising space. This episode is perfect for you if you’re a hiring manager or a candidate.   Timestamp: 00:01:41 - Who is Elayseah 00:02:59 - Elayseah’s dream job 00:03:55 - Defining recruitment to a 5-year old 00:04:28 - Difference between talent acquisition and recruiting 00:07:38 - Top mistakes a hiring manager is doing 00:10:33 - Benefits of working with a recruiter 00:14:12 - Tips for candidates 00:16:58 - Common mistakes she sees when talking to candidates 00:19:27 - What excites her in recruiting for the programmatic field 00:20:32 - How Elayseah knows the candidate is not a good fit 00:26:43 - When should they start reaching out to a recruiter Guest Information: Elayseah Woodard  LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies.   Timestamp: 00:01:03 - Who is Ravit Ross 00:02:37 - Ravit’s work experience 00:04:38 - Defining Ravit’s job to a 5-year old 00:08:16 - What’s affected by the Google cookie deprecation issue 00:11:49 - Where we stand on privacy on mobile devices 00:14:42 - Advise to people in the field to ensure the privacy of users 00:16:59 - Ravit’s recommendation on dealing with providers that give fluff 00:18:50 - Addressing limitations in measurements 00:20:35 - 3 actionable insights 00:22:34 - A fun fact about Ravit Ross   Guest Information: Ravit Ross LinkedIn | Email Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Seraj Bharwani, an expert in programmatic advertising, addresses the question of whether media buying is based on currency or measurement. He also touches on the importance of brand safety. The podcast explores topics such as the consumer journey, democratizing programmatic advertising, mapping results, and two podcasts hosted by Seraj: Journey Insider and The Luminaries.