The Programmatic Digest

En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamiento de la venta de los espacios tanto en LATAM como en EEUU.

Elayseah Woodard is a recruiting and talent acquisition expert, and she’ll be talking about how to hire in the digital advertising space. This episode is perfect for you if you’re a hiring manager or a candidate.   Timestamp: 00:01:41 - Who is Elayseah 00:02:59 - Elayseah’s dream job 00:03:55 - Defining recruitment to a 5-year old 00:04:28 - Difference between talent acquisition and recruiting 00:07:38 - Top mistakes a hiring manager is doing 00:10:33 - Benefits of working with a recruiter 00:14:12 - Tips for candidates 00:16:58 - Common mistakes she sees when talking to candidates 00:19:27 - What excites her in recruiting for the programmatic field 00:20:32 - How Elayseah knows the candidate is not a good fit 00:26:43 - When should they start reaching out to a recruiter Guest Information: Elayseah Woodard  LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies.   Timestamp: 00:01:03 - Who is Ravit Ross 00:02:37 - Ravit’s work experience 00:04:38 - Defining Ravit’s job to a 5-year old 00:08:16 - What’s affected by the Google cookie deprecation issue 00:11:49 - Where we stand on privacy on mobile devices 00:14:42 - Advise to people in the field to ensure the privacy of users 00:16:59 - Ravit’s recommendation on dealing with providers that give fluff 00:18:50 - Addressing limitations in measurements 00:20:35 - 3 actionable insights 00:22:34 - A fun fact about Ravit Ross   Guest Information: Ravit Ross LinkedIn | Email Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Seraj Bharwani, an expert in programmatic advertising, addresses the question of whether media buying is based on currency or measurement. He also touches on the importance of brand safety. The podcast explores topics such as the consumer journey, democratizing programmatic advertising, mapping results, and two podcasts hosted by Seraj: Journey Insider and The Luminaries.

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021) Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021. Timestamp: 00:00:28 - Who is Nish Desai 00:03:06 - The challenges to face with Google’s announcement 00:07:51 - Browser-based ID solutions 00:10:33 - How realistic is the browser-based ID solution 00:15:06 - The effect of this change on Nish’s team’s strategy 00:19:08 - Changes with traders 00:21:10 - An experience wherein he saw DEI being done wrong 00:23:00 - Fun facts about Nish Desai 00:25:41 - The latest book he read 00:26:37 - Advice for new people in the industry   Guest Information: Seraj Bharwani LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

This week we are excited to welcome Julio Monzon to the Sensei’s Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully.   Timestamp: 00:01:17 - Who is Julio Monzon 00:02:53 - Company culture 00:04:05 - Diversity within the company 00:04:21 - Does the way he runs the business affect recruitment? 00:06:34 - Employee engagement 00:12:15 - Explosive Growth 00:13:47 - Interview Questions 00:16:58 - DiSC Assessment 00:19:48 - Something Julio’s most excited about in the industry 00:23:25 - A fun fact about Julio 00:24:15 - A place Julio visited that was unexpectedly amazing 00:26:05 - Julio’s biggest what if  00:27:54 - What would you tell your younger self?   Guest Information: Julio Monzon LinkedIn MonetizeMore  LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey.  Timestamp: 00:01:33 - Nima’s Introduction 00:02:44 - What is programmatic media? A simplified definition. 00:08:08 - Nima’s programmatic media journey 00:15:47 - Challenges you may face in programmatic media 00:29:17- 3 Takeaways from Today’s Episode 00:33:50 - Nima’s 2 Wins and A Challenge 00:36:12 - Nima’s Fun Fact 00:38:31 - One Thing Nima Wish He Knew Before Guest Information: Nima Fallahi- Senior Programmatic Analyst of GroupeConnect LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Who wouldn’t want their work to be the best quality, right? So in this episode, I’ll talk about the importance of QA and what to do during the holidays.    Timestamp: 00:00:21 - Importance of having QA 00:01:28 - What is QA? 00:03:30 - Steps you should consider implementing TODAY 00:05:46 - The importance of being on the same page when it comes to deliverables  00:09:23 - How to setup QA 00:14:21 - The best thing to do after the campaign is launched 00:17:02 - Why you need a pre-holiday checklist for your programmatic campaign 00:20:32 - Helene’s 7 things to ensure your campaign is set before the holidays 00:29:16 - “Do that extra step.”   Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Program - Listeners get a 10% discount with code podcast10 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday: #PeaceOfMind Checklist Programmatic Media Coaching Newsletter Sign Up Form Additional Resource: Template Media Map with QA Checklist Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

In this episode, we discuss everything you need to know about Hifi agency – what they offer, their team’s workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape.  Timestamp: 00:01:10 - Who is Hunter Young 00:03:11 - How long has HIFI been around, and where did that name come from? 00:06:30 - Hunter Young’s definition of his work for a 5-year old 00:08:01 - The founding principle of HIFI 00:08:42 - What the media landscape looks like for financial services today 00:14:17 - 3 things you see with clients before they work with you and what they look like after working with you 00:18:22 - Hunter’s measurement of success 00:21:07 - Expanding programmatic efforts for Hunter’s clients with the help of Helene’s workshop 00:22:59 - Live testimonial to Helene’s workshop 00:30:44 - One fun fact about Hunter Young Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Program - Listeners get a 10% discount with code podcast10 Hunter Young Website | Email Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

En este episodio invitamos a Felipe Lewis, experto en el área de CSM y founder de la comunidad más grande de habla hispana. Logramos tocar puntos super interesantes sobre el “customer journey” así como algunos skills requeridos para dedicarse a esta profesión, que está en boga.  Comunidad CSM en Español