The Programmatic Digest

When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends.  With that said, one of our goals in 2023, was to invite more guests during the free community where members would have the opportunity to learn and ask questions directly.  Myles Younger joined us in our weekly community call, aka the Programmatic Meetup. In this episode, Myles talks about data privacy, data clean rooms, and identity from definition to hot takes. At the latter part of the episode, some of our ninjas had the chance to ask questions directly to Myles and discuss as a group. Truly a wonderful opportunity and experience!   Thanks to our friend at U of Digital!    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:29 - 2 Wins and a Challenge 00:03:42 - Myles Younger Introduction  00:06:25 - Myles’ shift into programmatic 00:07:52 - Defining programmatic to a 5 years old 00:15:40 - Latest important news about data privacy 00:21:28 - Changing the meaning of third party cookies 00:26:20 - Data Clean Rooms 00:31:18 - DMP Obsoletion 00:33:12 - Data Clean Rooms Accessibility 00:36:16 - Data Clean Rooms difference from DMP or Data Lake 00:39:04 - Question and Answer 00:50:54 - Words of Wisdom from Myles Younger   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Myles Younger LinkedIn U of Digital Website | LinkedIn | Newsletter Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn   Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/     Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8  Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

En este episodio invitamos a Omar Aguilar que es el actual Head of Agencies para Latam de Petal Ads. Esta vez pudimos explorar los distintos productos, formatos y el comportamiento de las audiencias de los usuarios de Huawei. Omar nos trae su expertiz de varios años en la industria para hacer un desglose impecable de esta plataforma que apunta a que todos los publishers y media buyers de nuestra región puedan innovar en la propuesta. Nos da muchísimos tips de estrategias y usos practicos. 

Les presentamos un nuevo espacio de aprendizaje de programmatic en español: https://barracudamedia.com.mx/en/barracuda-university y además un nuevo producto de Cinema Programmatic, Ric, viene con todo su expertiz a darnos una linda clase de productos nuevos.

En este episodio nos salimos aún mas del mundo programmatic para hablar sobre unas de las necesidades más grandes que se tiene a la hora de  mostrar resultados: reportes y métricas. Junto a Juan discutimos sobre el integrador de looker studio: Porter con acento local para ayudarlos a mejorar este aspecto con clientes de marketing/ e-commerce. Además tuvimos una charla sobre tendencias para 2023.  

It’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career.  We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and climb the ladder. Join Brett and Helene as they share how you can move from junior to senior to director level effectively.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:25 - Recap of the previous episodes in this series 00:01:24 - In the first years of your programmatic career 00:02:17 - 2 Wins and A Challenge 00:11:41 - How to distinguish between Junior and Senior level 00:14:38 - The upgrades list you need to know as you climb up the corporate ladder 00:22:10 - Helene’s thoughts about Brett’s list 00:27:04 - The communication piece 00:28:45 - Master Troubleshooting 00:29:53 - The biggest difference between a Senior and Director level 00:34:21 - Most people leave due to poor leadership 00:38:50 - The moment experience matters 00:41:49 - Something Directors are lacking and how to fix it 00:47:55 -Directors need to have a learning mindset 00:51:36 - Limitation between urgency and productivity 00:55:07 - How to connect with Brett Middleton 🌟 New Reach and Frequency™️ program starting April 15th and we have space for 9 more people🌟  Register at https://www.reachandfrequency.online/Joinnow and enjoy a special early bird pricing (hint:  You will save close to 40% OFF)    Guest Information: Brett Middleton The Daily Progger | LinkedIN   Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:39 - 2 Wins and a Challenge 00:06:11 - How Helene and Niels met 00:07:15 - Introducing Niels 00:10:44 - Niels thoughts about going cookieless 00:11:44 - Should we retire or expire the term cookies 00:16:39 - 2nd Party Data 00:14:36 - Customize and Specialize 00:18:13 - How Google affects a lost of aspects in programmatic and solutions in the publisher’s perspective 00:22:15 - Identifying the different identity partners 00:29:41 - Spotting the probabilistic and deterministic data 00:31:56 - Should the solution be different depending on the diversity of the audience campaign? 00:37:00 - IB Seller-defined audience 00:41:22 - How realistic is taxonomy? 00:44:59 - HOw taxonomy would look between the publisher and the SSP 00:48:04 - One thing you wish you knew then that you know now   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Niels Claes LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn   Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our waitlist to find out when the next Optimization Masterclass is happening  www.heleneparker.com/optimizationmasterclass   Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:35 - What this episode is about 00:01:02 - Introducing Tomer Treves 00:03:59 - Defining Tomer Treves’ job to a 5 year-old 00:04:41 - The publisher’s point of view 00:08:33 - Time is a commodity 00:10:17 - Publisher’s view about open exchange to private deals 00:14:36 - Customize and Specialize 00:17:50 - 3 Things you need to know about the publisher side of programmatic 00:24:08 - Fun fact about Tomer Treves 00:26:20 - What would Tomer say to his younger self given the chance Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Tomer Treves LinkedIn Company Website   Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn   Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our waitlist to find out when the next Optimization Masterclass is happening  www.heleneparker.com/optimizationmasterclass   Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Today’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills needed in the programmatic industry.    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:06 - Recap of the Programmatic Well-Being Series 00:02:05 - Optimization Bootcamp 00:04:06 - Topics for the masterclass 00:05:12 - Building your own pipeline 00:06:07 - Frequency and Recency 00:09:12 - Reasons to join the masterclass 00:15:28 - Technical and Soft skills you need in programmatic advertising 00:16:56 - The fundamental job of a programmatic trader 00:18:36 - Optimization 00:20:34 - Tracking and Strategizing 00:21:41 - Soft Skills you need in programmatic Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn   Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our waitlist to find out when the next Optimization Masterclass is happening  www.heleneparker.com/optimizationmasterclass   Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

En este episodio veremos una de las soluciones mas integrales de programmatic tanto para los publishers como anunciantes que además tiene un sello made in LATAM. Junto a Francisco tuvimos una enriquecedora charla sobre los distintos challenges que enfrenta la industria y una nueva solución que traen al mercado: EPL Media.