The Programmatic Digest

En este episodio charlamos con Jorge Romero Odorisio actual Display & Programmatic Sr. Analyst de Dentsu quien nos viene a contar de su trayectoria como ingeniero en el mundo de programmatic. Este episodio tiene muchos tips y recomendaciones para cualquier persona que quiera empezar su busqueda laboral en el mundo de agencias.   

In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this rapidly evolving landscape. Get ready for an illuminating journey into the realm of identity with Adapex by tuning in! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:03:23 - Who is Lindsey Colferai? 00:05:32 - Who is Debra Fleenor? 00:08:57 - Defining Adapex's Mission to a 5 year old 00:13:19 - Defining Adapex's Products to a 5 year old 00:15:54 - What is ‘identity’ from a publisher's perspective? 00:30:22 - Deterministic vs Probabilistic 00:32:52 - How do you see SSP's relationship growing with the industry? 00:40:41 - Word of wisdom from our guests   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz  

💡 This episode is sponsored by Jobsinadtech.com 🌟  Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday.  Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.  Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2. Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns. Our favorite quote in this interview can be summarized down to “ Don’t buy crap!”   Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva.    About Us: Our mission is to teach historically excluded people how to start and grow in programmatic media buying. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We also offer activation support via staff augmentation!  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:00 -  The Jingle You need to Hear: Jobsinadtech.com  00:00:20 - What do laundry and adtech have in common?   00:01:40 - At the beginning there were Ad Networks…  00:03:46 - Then there was an SSP and MySpace 00:06:15 - AdTech happens in Data centres, not in the cloud 00:08:25 - Why isn’t programmatic more sustainable after 20 years?  00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment 00:12:40 - Turning off Fraud and the impact on publisher’s revenue 00:16:35 - BOK on Ads https://bokonads.com/  00:18:54 - PreBid vs. SPO 00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic 00:25:40 - What responsibilities Brands have to Fraud?  00:31:40 - Introducing Climate Shield: Don't' Buy Crap 00:35:40 - Don’t allow resellers! A message for Pubs 00:23:40 - Is there one path more carbon efficient than the other?  00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers 00:45:34 - Ongoing Education, Check out Greenscape from BOKonads 00:48:10 - Lazy Loading on Publishers  00:53:10 - The Inconvenient Truth     💡 This episode is sponsored by Jobsinadtech.com 🌟    Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Brian O’Kelley LinkedIn | BOKonAds Scope3 | Resources  Meet the Co-Host: Manuela Cortes LinkedIn  Carlos Villanueva LinkedIn   About Us: Hélène Parker Consulting LLC - We are actively accepting clients Website | LinkedIn | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram   Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Pablo Galiana, Global Industry VP from Teads who spread his knowledge from an amazing experience and background on the industry and some trending topics like attention metrics, scope 3 emissions in programmatic, and his pov of this event. 

Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Laura Gaffney Media Consulting and Publisher Expert, where we discussed trends like IA, CTV and she gave us an awesome guide on how to handle this event like a pro. 

Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach this special niche audience and how to get the best of your B2B campaigns. 

Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode we got to interview Sara Vincent from Index Exchange, and we got to discuss other trends from the publisher side and new novelties coming up for the company. 

“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes from putting people first and putting the value of a human over anything else.  If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now!    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:02:46 - Who is Marc Poirier? 00:05:25 - Defining Programmatic to a 5 year old 00:06:08 - Klever and Marc’s Industry Projections 00:19:12 - Challenges in the programmatic industry 00:25:33 - Properly communicating the KPIs needed to be measured 00:28:25 - Not putting enough emphasis on people 00:38:41 - Marc’s message to his freshman self   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Klever Programmatic Website | Twitter Marc Poirier Email | LinkedIn | Twitter Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Programmatic Digest Podcast flew to La Croisette and got to interview different leaders and personalities of ad tech. On this episode we got to interview Debra Fleenor from Adapex, we got to discuss different topics like her experience on the event and her role as a women in ad tech.    Meet Our Team:  Manuela Cortes - Host  LinkedIn  Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram   Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Shiv Gupta, digital marketing expert, joins the show to discuss significant developments in audience fragmentation, streaming, and the latest CTV/OTT updates. They address questions from the community and share valuable insights. Topics include privacy concerns in CTV/OTT advertising, training programs for future marketers, and the fragmentation of CTV compared to third-party cookies.