En este episodio invitamos a Ezequiel Rojas a contarnos su experiencia en el trabajo con distintos equipos, los perfiles de cada posición y cuál es su óptica desde el rol de AdOps.

Today, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the ground up at a time when there is such a big push toward automation. Also, we share ways to encourage managers and employees to participate in company culture development and how DiSC Assessment can be used as a way to gear the way you put together a team or how you can understand your current teams.  From his opinion on the current recruiting style to multigenerational teams, Matt Barash is giving us a unique perspective on how to scale and grow teams.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:01:58 - Getting to know Matt Barash 00:04:43 - Programmatic Meetup 00:10:16 - Building your Team 00:12:10 - Great Managers = Great Teams 00:15:05 - Company Culture 00:16:52 - Aligning with Employee Milestones 00:20:40 - DiSC Assessment 00:22:53 - Lack of Employee Talent 00:30:47 - Multi-generational Team Members 00:35:11 - Last Remarks   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Matt Barash LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn   Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our waitlist to find out when the next Optimization Masterclass is happening  www.heleneparker.com/optimizationmasterclass   Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm about programmatic media, which then led Lynzee to join the Reach and Frequency program.   Timestamp: 00:01:11 - Who is Lynzee Horton 00:01:47 - Lynzee Horton as a Yoga Therapist with her own studio 00:02:52 - Reason why Lynzee Horton joined the Reach and Frequency Program 00:03:46 - What you need to know about the Reach and Frequency Program 00:05:36 - Lynzee’s experience with the Reach and Frequency Program 00:09:25 - Helene’s tip that impacted Lynzee the most 00:12:33 - Leveraging the free tools you have 00:16:40 - Growing your network 00:17:35 - Lynzee defines Programmatic Media to a 5 year-old 00:18:54 - What can improve in the program 00:20:44 - Why should anybody join the program 00:22:20 - Fun Fact about Lynzee Horton 00:23:40 - Words of Wisdom from Lynzee Horton   Guest Information: Lynzee Horton LinkedIn | Instagram Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamiento de la venta de los espacios tanto en LATAM como en EEUU.

Elayseah Woodard is a recruiting and talent acquisition expert, and she’ll be talking about how to hire in the digital advertising space. This episode is perfect for you if you’re a hiring manager or a candidate.   Timestamp: 00:01:41 - Who is Elayseah 00:02:59 - Elayseah’s dream job 00:03:55 - Defining recruitment to a 5-year old 00:04:28 - Difference between talent acquisition and recruiting 00:07:38 - Top mistakes a hiring manager is doing 00:10:33 - Benefits of working with a recruiter 00:14:12 - Tips for candidates 00:16:58 - Common mistakes she sees when talking to candidates 00:19:27 - What excites her in recruiting for the programmatic field 00:20:32 - How Elayseah knows the candidate is not a good fit 00:26:43 - When should they start reaching out to a recruiter Guest Information: Elayseah Woodard  LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies.   Timestamp: 00:01:03 - Who is Ravit Ross 00:02:37 - Ravit’s work experience 00:04:38 - Defining Ravit’s job to a 5-year old 00:08:16 - What’s affected by the Google cookie deprecation issue 00:11:49 - Where we stand on privacy on mobile devices 00:14:42 - Advise to people in the field to ensure the privacy of users 00:16:59 - Ravit’s recommendation on dealing with providers that give fluff 00:18:50 - Addressing limitations in measurements 00:20:35 - 3 actionable insights 00:22:34 - A fun fact about Ravit Ross   Guest Information: Ravit Ross LinkedIn | Email Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Seraj Bharwani, an expert in programmatic advertising, addresses the question of whether media buying is based on currency or measurement. He also touches on the importance of brand safety. The podcast explores topics such as the consumer journey, democratizing programmatic advertising, mapping results, and two podcasts hosted by Seraj: Journey Insider and The Luminaries.

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021) Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021. Timestamp: 00:00:28 - Who is Nish Desai 00:03:06 - The challenges to face with Google’s announcement 00:07:51 - Browser-based ID solutions 00:10:33 - How realistic is the browser-based ID solution 00:15:06 - The effect of this change on Nish’s team’s strategy 00:19:08 - Changes with traders 00:21:10 - An experience wherein he saw DEI being done wrong 00:23:00 - Fun facts about Nish Desai 00:25:41 - The latest book he read 00:26:37 - Advice for new people in the industry   Guest Information: Seraj Bharwani LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

This week we are excited to welcome Julio Monzon to the Sensei’s Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully.   Timestamp: 00:01:17 - Who is Julio Monzon 00:02:53 - Company culture 00:04:05 - Diversity within the company 00:04:21 - Does the way he runs the business affect recruitment? 00:06:34 - Employee engagement 00:12:15 - Explosive Growth 00:13:47 - Interview Questions 00:16:58 - DiSC Assessment 00:19:48 - Something Julio’s most excited about in the industry 00:23:25 - A fun fact about Julio 00:24:15 - A place Julio visited that was unexpectedly amazing 00:26:05 - Julio’s biggest what if  00:27:54 - What would you tell your younger self?   Guest Information: Julio Monzon LinkedIn MonetizeMore  LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey.  Timestamp: 00:01:33 - Nima’s Introduction 00:02:44 - What is programmatic media? A simplified definition. 00:08:08 - Nima’s programmatic media journey 00:15:47 - Challenges you may face in programmatic media 00:29:17- 3 Takeaways from Today’s Episode 00:33:50 - Nima’s 2 Wins and A Challenge 00:36:12 - Nima’s Fun Fact 00:38:31 - One Thing Nima Wish He Knew Before Guest Information: Nima Fallahi- Senior Programmatic Analyst of GroupeConnect LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn