Running a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is the action or process of making something active or operative. When we hear programmatic media activation, it is the operation and procedures needed to launch a programmatic media buy, whether a campaign in 1 or several DSPs. This week's episode of the Programmatic Digest podcast is a lesson on programmatic activation focusing on the People. The goal of Module 6 is to answer and help explain what fundamentals are needed to activate programmatic media. We teach the following framework The 3 P's Focus efficiency in: The Platform The Process The People The success of the programmatic media department is the people, not just the technology. You need to bridge both with standardized internal processes. Reach and Frequency Course

Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all). In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source. Why is this even happening? Where did it all start (or rather, who started this)? It is a lesson pulled from the Reach and Frequency™ course from module 5, where we cover targeting mix. Make sure to catch the visual of this on YouTube. For more information: Reach and Frequency Course  

We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). Sonja shared how TripleLift can be seen as a partner from a buy and seller side’s perspective. She also broke down some best practices for using S.P.O in your day-to-day, by sharing TripleLift’s expertise on both the publisher’s and buyer’s views. Sonja discussed her take on Google's 3rd Party Deprecation announcement and how her team planned to work around it.    We ended the conversation by discussing diversity, equity, and inclusion. Sonja specifically shared how she went about diversifying her team and how much of a positive impact it has had on TripleLift.    Sonja is truly the epitome of living authentically, both professionally and personally.    Timestamp: 1:10 - Sonja’s Introduction 4:14 - What is TripleLift and What is Sonja’s Role  7:07 - How TripleLift is a Partner in Advertising 9:00 - Sonja’s Thoughts on Third Party Deprecation 12:07 - Sonja’s Tips for Working with Companies that Provide Supply Path Optimization (S.P.O) 17:00 - Direct Seller VS. Reseller 19:09 - How Sonja Diversified Her Team and Created an Inclusive Environment 26:15 - Sonja’s Three What If Statements Guest Information: Sonja Kristiansen -Vice President of TripleLift LinkedIn  TripleLift LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel’s Introduction 08:24 - Tips for Marketing to the Latino Community 13:08 - Canela Media Case Study 23:07 - Streaming Projections 24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation 30:53 - Isabel’s Motivation for Founding Candela Media 33:08 - Isabel’s Advice for Hélène Guest Information: Isabel Rafferty Zavala - CEO & Founder of Canela Media LinkedIn  Canela Media LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

We welcome Alexus Smith of IAB to the Sensei’s corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today’s episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry. Timestamp: 01:26 - Alexus’ Introduction 03:38 - What is Project Management? A Simplified Definition. 09:33 - Alexus’ Favorite Part of Program Planning 11:27 - What is a Communication Plan? 15:06 - Alexus’ Superwoman Moment 21:00 - Three Things to Consider When Planning & Managing an Event 25:55 - Networking Tips for Introverts 31:29 - Alexus’ Journey 34:49 - Skills Needed to Be a Project Manager 38:44 - Alexus’ Weekly Self-Care   Resources Mentioned in the Episode Alanna Foxx Affirmation Videos:  Youtube Fabiana Ferrarini Queen Warriors Workout Program: Website | Instagram   Guest Information: Alexus Smith - Project Manager at IAB LinkedIn  Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

We welcome Eric Wheeler of 33Across, Inc. to the Sensei’s corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today’s episode, Eric and I discuss identity solutions in a cookieless world, the role his company, 33Across, plays in the programmatic ecosystem, and the current state of programmatic advertising. Timestamp: 01:08 - Eric’s Introduction 06:40 - Eric’s Definition of Programmatic Advertising 10:00 - 33Across’ Role in the Programmatic Ecosystem 11:13 - 33Across’ Lexicon Defined 12:09 - Current State of Programmatic Advertising 18:09 - Types of Identity Solutions 33:57 - How and Why Publishers Are Winning 40:08 - How Sustainable is Lexicon? 50:09 - Eric’s Advice for His Younger Self Resources Mentioned in the Episode: Daily Mail Boosts Its Cookieless Ad Business with a Probabilistic ID Solution - Article by Anthony Vargas Guest Information: Eric Wheeler- CEO of 33Across LinkedIn | Twitter Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey.  Timestamp: 01:33 - Nima’s Introduction 02:44 - What is programmatic media? A simplified definition. 08:08 - Nima’s programmatic media journey 15:15 - Challenges you may face in programmatic media 28:46 - 3 Takeaways from Today’s Episode 32:51 - Nima’s 2 Wins and A Challenge 36:19 - Nima’s Fun Fact 38:04 - One Thing Nima Wish He Knew Before Guest Information: Nima Fallahi- Senior Programmatic Analyst of GroupeConnect LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn