The Programmatic Digest

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021) Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021. Timestamp: 00:00:28 - Who is Nish Desai 00:03:06 - The challenges to face with Google’s announcement 00:07:51 - Browser-based ID solutions 00:10:33 - How realistic is the browser-based ID solution 00:15:06 - The effect of this change on Nish’s team’s strategy 00:19:08 - Changes with traders 00:21:10 - An experience wherein he saw DEI being done wrong 00:23:00 - Fun facts about Nish Desai 00:25:41 - The latest book he read 00:26:37 - Advice for new people in the industry   Guest Information: Seraj Bharwani LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

This week we are excited to welcome Julio Monzon to the Sensei’s Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully.   Timestamp: 00:01:17 - Who is Julio Monzon 00:02:53 - Company culture 00:04:05 - Diversity within the company 00:04:21 - Does the way he runs the business affect recruitment? 00:06:34 - Employee engagement 00:12:15 - Explosive Growth 00:13:47 - Interview Questions 00:16:58 - DiSC Assessment 00:19:48 - Something Julio’s most excited about in the industry 00:23:25 - A fun fact about Julio 00:24:15 - A place Julio visited that was unexpectedly amazing 00:26:05 - Julio’s biggest what if  00:27:54 - What would you tell your younger self?   Guest Information: Julio Monzon LinkedIn MonetizeMore  LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey.  Timestamp: 00:01:33 - Nima’s Introduction 00:02:44 - What is programmatic media? A simplified definition. 00:08:08 - Nima’s programmatic media journey 00:15:47 - Challenges you may face in programmatic media 00:29:17- 3 Takeaways from Today’s Episode 00:33:50 - Nima’s 2 Wins and A Challenge 00:36:12 - Nima’s Fun Fact 00:38:31 - One Thing Nima Wish He Knew Before Guest Information: Nima Fallahi- Senior Programmatic Analyst of GroupeConnect LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Who wouldn’t want their work to be the best quality, right? So in this episode, I’ll talk about the importance of QA and what to do during the holidays.    Timestamp: 00:00:21 - Importance of having QA 00:01:28 - What is QA? 00:03:30 - Steps you should consider implementing TODAY 00:05:46 - The importance of being on the same page when it comes to deliverables  00:09:23 - How to setup QA 00:14:21 - The best thing to do after the campaign is launched 00:17:02 - Why you need a pre-holiday checklist for your programmatic campaign 00:20:32 - Helene’s 7 things to ensure your campaign is set before the holidays 00:29:16 - “Do that extra step.”   Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Program - Listeners get a 10% discount with code podcast10 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday: #PeaceOfMind Checklist Programmatic Media Coaching Newsletter Sign Up Form Additional Resource: Template Media Map with QA Checklist Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

In this episode, we discuss everything you need to know about Hifi agency – what they offer, their team’s workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape.  Timestamp: 00:01:10 - Who is Hunter Young 00:03:11 - How long has HIFI been around, and where did that name come from? 00:06:30 - Hunter Young’s definition of his work for a 5-year old 00:08:01 - The founding principle of HIFI 00:08:42 - What the media landscape looks like for financial services today 00:14:17 - 3 things you see with clients before they work with you and what they look like after working with you 00:18:22 - Hunter’s measurement of success 00:21:07 - Expanding programmatic efforts for Hunter’s clients with the help of Helene’s workshop 00:22:59 - Live testimonial to Helene’s workshop 00:30:44 - One fun fact about Hunter Young Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Program - Listeners get a 10% discount with code podcast10 Hunter Young Website | Email Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

En este episodio invitamos a Felipe Lewis, experto en el área de CSM y founder de la comunidad más grande de habla hispana. Logramos tocar puntos super interesantes sobre el “customer journey” así como algunos skills requeridos para dedicarse a esta profesión, que está en boga.  Comunidad CSM en Español

En este episodio hablamos con Julio Chamizo de la empresa especializada en Digital Out of Home para aprender todas las novedades que existen de este formato que está en constante crecimiento. Julio no solo nos enseña sobre estrategias y soluciones tecnológicas que tiene Taggify sino que nos da un overview bastante amplio del estadío del formato en la región

Carlos Villanueva, programmatic expert, discusses programmatic experiments, testing during optimization, mentorship, community, and understanding other channels. Highlights include Carlos' unexpected experiment results, his approach to educating junior teams, the value of mentorship, and the importance of work-life balance.

Kinga Incze joins us today to discuss her community and discuss the importance of education and investing in yourself. She also shares about her ongoing course that’s perfect for people from different levels, may you be a beginner or in the leadership team.    Timestamp: 00:00:54 - Who is Kinga Incze 00:04:32 -Biggest thing about the Mediaspace Global Community 00:06:35 - Top 3 takeaways from the most recent networking event in Kinga’s community 00:09:11 - “You should be in a room where you can absorb and impart knowledge” 00:11:52 - Importance of networking and reaching out 00:13:48 - The role of community and community builders 00:19:02 - Special Announcement 00:20:18 - The Well-Connected Leader Course 00:21:03 - If you’re a leader, you need to hear this 00:23:40 - One fun fact about Kinga 00:24:16 - Words of wisdom from Kinga 00:26:20 - Connect with Kinga Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Kinga Incze Website | LinkedIn | Twitter Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Pedro Sanchez is a self-taught Director of Partnerships at diDNA who was a publisher first. In this episode, Pedro shares his journey into being part of the diDNA and how it is to be a Latino in the Adtech industry.   Timestamp: 00:00:46 - Who is Pedro Sanchez 00:02:03 - Getting to know diDNA from the inside 00:02:51 - CTV and Adtech Innovation 00:08:52 - Pedro’s experience being a publisher 00:15:33 - 3 things you need to know when you’re starting on your journey in the Adtech World 00:16:45 - Being Latino in Adtech 00:20:37 - Describing Pedro’s job to a 5-year-old kid Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Pedro Sanchez LinkedIn | Email | Instagram | Twitter  Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn