The Programmatic Digest

En este episodio hablamos con Julio Chamizo de la empresa especializada en Digital Out of Home para aprender todas las novedades que existen de este formato que está en constante crecimiento. Julio no solo nos enseña sobre estrategias y soluciones tecnológicas que tiene Taggify sino que nos da un overview bastante amplio del estadío del formato en la región

Carlos Villanueva, programmatic expert, discusses programmatic experiments, testing during optimization, mentorship, community, and understanding other channels. Highlights include Carlos' unexpected experiment results, his approach to educating junior teams, the value of mentorship, and the importance of work-life balance.

Kinga Incze joins us today to discuss her community and discuss the importance of education and investing in yourself. She also shares about her ongoing course that’s perfect for people from different levels, may you be a beginner or in the leadership team.    Timestamp: 00:00:54 - Who is Kinga Incze 00:04:32 -Biggest thing about the Mediaspace Global Community 00:06:35 - Top 3 takeaways from the most recent networking event in Kinga’s community 00:09:11 - “You should be in a room where you can absorb and impart knowledge” 00:11:52 - Importance of networking and reaching out 00:13:48 - The role of community and community builders 00:19:02 - Special Announcement 00:20:18 - The Well-Connected Leader Course 00:21:03 - If you’re a leader, you need to hear this 00:23:40 - One fun fact about Kinga 00:24:16 - Words of wisdom from Kinga 00:26:20 - Connect with Kinga Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Kinga Incze Website | LinkedIn | Twitter Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Pedro Sanchez is a self-taught Director of Partnerships at diDNA who was a publisher first. In this episode, Pedro shares his journey into being part of the diDNA and how it is to be a Latino in the Adtech industry.   Timestamp: 00:00:46 - Who is Pedro Sanchez 00:02:03 - Getting to know diDNA from the inside 00:02:51 - CTV and Adtech Innovation 00:08:52 - Pedro’s experience being a publisher 00:15:33 - 3 things you need to know when you’re starting on your journey in the Adtech World 00:16:45 - Being Latino in Adtech 00:20:37 - Describing Pedro’s job to a 5-year-old kid Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Pedro Sanchez LinkedIn | Email | Instagram | Twitter  Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

The programmatic field can be overwhelming and confusing at first. That’s why we have Brandon Pollard in this episode to share his experience and expertise for people who’d love to get into programmatic but don’t know where to start.   00:01:16 - Who is Brandon Pollard 00:05:35 - 3 important tips for people who are getting started in the programmatic world 00:13:58 - Getting to know Kortx from the inside 00:16:15 - The 3 pillars of Kortx 00:17:06 - What Brandon likes about working in Kortx 00:18:36 - Building connections with clients 00:21:48 - Visit Kortx’s website 00:23:11 - A fun fact about Brandon Pollard 00:24:24 - Latest fun thing Brandon has done 00:25:54 - Words of wisdom from Brandon Pollard   Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Brandon Pollard LinkedIn  Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn 

Vincent Edwards joins us today to share how he uses LinkedIn as a leverage tool in searching for your next job. Vincent talks about how LinkedIn can be a platform where you can be genuine, funny, and professional.  Time stamp: 00:01:00 - Who is Vincent Edwards 00:02:09 - How Helene and Vincent met 00:03:22 - Iterations, Strategy, and Some Luck in finding a job on LinkedIn 00:05:31 - Vincents’ first time being laid off 00:11:25 - What it’s like being on LinkedIn every day, reaching out to hiring managers 00:18:13 - The LinkedIn post that got Vincent 50+ job interviews on LinkedIn 00:19:26 - Vincent’s biggest lessons 00:21:28 - The reason Vincent chose his job now out of the 50+ job interviews 00:22:57 - A challenge in life where Vincent wishes he could’ve changed something 00:28:41 - A fun fact about Vincent 00:31:34 - Latest book Vincent read 00:35:10 - Words of wisdom from Vincent Edwards   Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Vincent Edwards LinkedIn | Email  Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn  

S5. El Poder Está en el Conocimiento con Julio Monzón de MonetizeMore En este episodio veremos las distintas estrategias que proponen MonetizeMore para expandir el conocimiento en el ámbito de los publishers en LATAM. Además nos comparten algunos retos que han tenido para ingresar y las oportunidades de extensión. Por último nos comparten una oferta especial para acceder al waitlist de su curso de PUBGURU Connect with: Julio Monzon|Linkedin MonetizeMore | Website Manuela Cortes: LinkedIn | Website  Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram Want to Sponsor the Podcast:  Email us at Info@heleneparker.com

Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast. Timestamp: 00:00:54 - Getting to know Michelle Ngome and her business 00:05:24 - Pivoting in the business despite having a plan 00:06:58 - Diversity-inclusive marketing service 00:07:54 - When do businesses call Michelle 00:10:58 - Diversity in companies and how they define it 00:11:16 - Signs to know when it’s time to call Michelle 00:14:59 - Michelle’s 5-point framework for inclusive marketing 00:19:31 - Investing in your peace of mind 00:22:31 - Fun things happening in Michelle’s community 00:24:20 - How to be a part of their community 00:25:06 - The perfect sponsor 00:28:28 - The importance of having a great network 00:33:07 - Words of wisdom from Michelle 00:37:30 - Michelle’s first encounter with programmatic advertising     Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Michelle Ngome LinkedIn | Twitter | Instagram | Website | Podcast Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.    Timestamp: 00:00:58 - Who is Carlos 00:03:02 - Carlos’ first role in the programmatic space 00:05:12 - Carlos’ day-to-day life 00:07:24 - The importance of experimenting when it comes to programmatic activation 00:12:23 - How results are being measured 00:15:10 - An experiment with a completely different result than what Carlos was expecting 00:19:01 - How Carlos continue educating himself and pass it on to junior-level teams 00:24:29 - The programmatic community and mentorship 00:30:15 - The importance of understanding other channels 00:38:59 - ONe fun fact about Carlos 00:41:45 - Carlos’ advice to his younger self   Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Carlos Villanueva LinkedIn  Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn