We welcome Eric Elliot of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it’s time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing your value as a marketer.  Timestamp: 01:43 - Eric’s Introduction 02:57 - Eric’s Career Journey 09:04 - Defining a Toxic Work Environment 13:58 - How to Grow Your Company 23:03 - How to Manage Partnerships 24:22 - How Eric Defines Partners 26:32 - The Biggest Challenge of Getting into Digital Marketing 27:10 - Knowing Your Value as a Marketer 35:10 - Fun Fact About Eric 39:01 - Where to Connect with Eric Guest Information: Eric Elliot - President of VIP Marketing  LinkedIn | Instagram | Twitter | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

We welcome Josh Perlstein of Response Media to the Sensei’s Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level.   Timestamp: 00:42 - Josh’s Introduction 05:21 - What is data-driven advertising? 8:56 - First-party data & cookie deprecation latest updates & trends 17:59 - First-Party Data Use Case Study 28:55 - Three Actionable Steps to Take First-Party Data Usage to the Next Level 37:05 - Josh’s Fun Fact 39:52 - Josh’s Advice to His Younger Self Resources & Links Mentioned in the Episode: Sartori Cheese - Handcrafted cheese and wine pairings Website | Shop Guest Information: Josh Perlstein - CEO of Response Media  LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn Want to sponsor The Programmatic Digest Podcast?: Email us at info@heleneparker.com We are now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad.

This podcast was made in partnership with WorkReduce Guest Information:   Jennifer Schaen - LinkedIn Basis Technologies - LinkedIn | Website Meet Our Team: Chief Programmatic Coach   Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter  Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram   Video Editor   Cint Davis - LinkedIn   Social Media Manager   Latasha Niang  - Website | LinkedIn Want to Sponsor the Podcast:    Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

This podcast was made in partnership with WorkReduce Guest Information:   Jeremy Fain - LinkedIn Cognitiv - LinkedIn | Website Meet Our Team: Chief Programmatic Coach   Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter  Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram   Video Editor   Cint Davis - LinkedIn   Social Media Manager   Latasha Niang  - Website | LinkedIn Want to Sponsor the Podcast:    Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad   Timestamps   00:00 - Podcast Intro 00:32 - Guest Introduction 03:58 - All About Deep Learning 12:13 - Deep Learning in Marketing13:34 - Deep Learning - Industry Perspective 18:14 - It’s All About Messaging 24:09 - Impact of Deep Learning 29:08 - Self Development 32:53 - Advice for Newbies 34:08 - Hidden Layers  

This podcast was made in partnership with WorkReduce Join the Reach & Frequency Course Now - Module #1 on Us   Click here to learn more   Meet Our Team: Chief Programmatic Coach   Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter  Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram   Video Editor   Cint Davis - LinkedIn   Social Media Manager   Latasha Niang  - LinkedIn Want to Sponsor the Podcast:    Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

This podcast was made in partnership with WorkReduce   Guest Information:   Christina Franciosi - LinkedIn Magnite - LinkedIn | Website Join the Reach & Frequency Course Now - Module #1 on Us   Click here to learn more   Meet Our Team: Chief Programmatic Coach   Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter  Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram   Video Editor   Cint Davis - LinkedIn   Social Media Manager   Latasha Niang  - LinkedIn Want to Sponsor the Podcast:    Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad  

This podcast was made in partnership with WorkReduce   Guest Information:   Isabel Rafferty Zavala - LinkedIn Canela Media - LinkedIn | Website   Meet Our Team: Chief Programmatic Coach   Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter    Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram   Video Editor   Cint Davis - LinkedIn   Social Media Manager   Latasha Niang  - LinkedIn Want to Sponsor the Podcast:    Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad