The Programmatic Digest
The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
Latest episodes
Nov 1, 2022 • 29min
105. 3 Tips for Job Seekers On Getting Started In Programmatic with Brandon Pollard
The programmatic field can be overwhelming and confusing at first. That’s why we have Brandon Pollard in this episode to share his experience and expertise for people who’d love to get into programmatic but don’t know where to start. 00:01:16 - Who is Brandon Pollard 00:05:35 - 3 important tips for people who are getting started in the programmatic world 00:13:58 - Getting to know Kortx from the inside 00:16:15 - The 3 pillars of Kortx 00:17:06 - What Brandon likes about working in Kortx 00:18:36 - Building connections with clients 00:21:48 - Visit Kortx’s website 00:23:11 - A fun fact about Brandon Pollard 00:24:24 - Latest fun thing Brandon has done 00:25:54 - Words of wisdom from Brandon Pollard Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Brandon Pollard LinkedIn Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Oct 25, 2022 • 37min
104. How To Leverage LinkedIn in Your Job Search with Vincent Edwards
Vincent Edwards joins us today to share how he uses LinkedIn as a leverage tool in searching for your next job. Vincent talks about how LinkedIn can be a platform where you can be genuine, funny, and professional. Time stamp: 00:01:00 - Who is Vincent Edwards 00:02:09 - How Helene and Vincent met 00:03:22 - Iterations, Strategy, and Some Luck in finding a job on LinkedIn 00:05:31 - Vincents’ first time being laid off 00:11:25 - What it’s like being on LinkedIn every day, reaching out to hiring managers 00:18:13 - The LinkedIn post that got Vincent 50+ job interviews on LinkedIn 00:19:26 - Vincent’s biggest lessons 00:21:28 - The reason Vincent chose his job now out of the 50+ job interviews 00:22:57 - A challenge in life where Vincent wishes he could’ve changed something 00:28:41 - A fun fact about Vincent 00:31:34 - Latest book Vincent read 00:35:10 - Words of wisdom from Vincent Edwards Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Vincent Edwards LinkedIn | Email Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Oct 21, 2022 • 27min
S5. El Poder está en el Conocimiento con MonetizeMore
S5. El Poder Está en el Conocimiento con Julio Monzón de MonetizeMore En este episodio veremos las distintas estrategias que proponen MonetizeMore para expandir el conocimiento en el ámbito de los publishers en LATAM. Además nos comparten algunos retos que han tenido para ingresar y las oportunidades de extensión. Por último nos comparten una oferta especial para acceder al waitlist de su curso de PUBGURU Connect with: Julio Monzon|Linkedin MonetizeMore | Website Manuela Cortes: LinkedIn | Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram Want to Sponsor the Podcast: Email us at Info@heleneparker.com
Oct 19, 2022 • 42min
103. The Need For Black Marketers in All Areas of Marketing with Michelle Ngome
Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast. Timestamp: 00:00:54 - Getting to know Michelle Ngome and her business 00:05:24 - Pivoting in the business despite having a plan 00:06:58 - Diversity-inclusive marketing service 00:07:54 - When do businesses call Michelle 00:10:58 - Diversity in companies and how they define it 00:11:16 - Signs to know when it’s time to call Michelle 00:14:59 - Michelle’s 5-point framework for inclusive marketing 00:19:31 - Investing in your peace of mind 00:22:31 - Fun things happening in Michelle’s community 00:24:20 - How to be a part of their community 00:25:06 - The perfect sponsor 00:28:28 - The importance of having a great network 00:33:07 - Words of wisdom from Michelle 00:37:30 - Michelle’s first encounter with programmatic advertising Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Michelle Ngome LinkedIn | Twitter | Instagram | Website | Podcast Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Oct 14, 2022 • 34min
S4. El Estadío de la Data con Santi Darmandrail
Oct 11, 2022 • 44min
102. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. Timestamp: 00:00:58 - Who is Carlos 00:03:02 - Carlos’ first role in the programmatic space 00:05:12 - Carlos’ day-to-day life 00:07:24 - The importance of experimenting when it comes to programmatic activation 00:12:23 - How results are being measured 00:15:10 - An experiment with a completely different result than what Carlos was expecting 00:19:01 - How Carlos continue educating himself and pass it on to junior-level teams 00:24:29 - The programmatic community and mentorship 00:30:15 - The importance of understanding other channels 00:38:59 - ONe fun fact about Carlos 00:41:45 - Carlos’ advice to his younger self Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Carlos Villanueva LinkedIn Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Oct 4, 2022 • 26min
101. Two Tips To Get a Career In Programmatic Advertising with Gen Braine
Genevieve Braine shares her expertise in programmatic advertising to help people who want to explore the same field. She also emphasizes the importance of having a mentor in learning the programmatic way. Timestamp: 00:01:02 - Who is Gen Braine 00:01:58 - Gen Braine’s journey 00:03:04 - Gen Braine’s day-to-day in TPA 00:06:12 - Training for the programmatic field 00:11:08 - Learning the industry from the inside 00:14:55 - Things to consider in subscribing to a mentorship program and its importance 00:19:53 - A fun fact about Gen Braine 00:20:18 - Mentors Gen looks up to Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Genevieve Braine LinkedIn Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Sep 27, 2022 • 40min
We Made It To 100!
It's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey. Timestamp: 00:00:41 – How we'll celebrate the 100th episode. 00:01:27 – Expressing Gratitude Towards Avid Listeners. 00:02:21 – Sharing Personal Details. 00:06:54 – The beginning of my exploration into the programmatic field. 00:11:06 – Becoming a digital media buyer. 00:13:33 – What is Cultural Add? 00:14:36 – Defining programmatic advertising. 00:15:32 – One of the reasons why I created the course Reach and Frequency. 00:17:37 – Why I created the media map. 00:26:14 – Helene Parker Consulting LLC. 00:30:44 – The fundamentals of the programmatic ecosystem. 00:32:04 – What's expected of you when you want to go into the programmatic field. 00:32:54 – My advice for those who want to be in the programmatic industry. 00:34:53 – Latest updates about my journey and what I have in store for you. 00:37:57 – It's about impact. Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Manager Instagram | Website | LinkedIn
Sep 13, 2022 • 46min
99. Three Things To Know To Adopt Programmatic Ad-Tech with Basis Technology
Guest Information: Jennifer Schaen – LinkedIn Basis Technologies – LinkedIn | Website Meet Our Team: CEO Helene Parker – Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest – Shownotes | YouTube | LinkedIn | Instagram Video Editor: Cint Davis – LinkedIn Social Media Manager Latasha Niang – Website | LinkedIn We need Sponsors for the podcast ✅ Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In 2022, it is Plaza Volunteer Rescue Squad
Sep 9, 2022 • 46min
