The Programmatic Digest

We welcome Mike Woods of Affinity Solutions to the Sensei’s corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today’s episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns.

We welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment.  Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah’s Thoughts on Cookie Deprecation 14:08 - What Everyone Should Know About Signals and Signal Loss 18:41 - Where to Begin with the Cookie Deprecation 23:22 - Identifying How Things Are Measured 30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution 32:21 - Sarah’s Actionable Insight 34:14 - Sarah’s Definition of Programmatic Advertising 38:19 - How to Connect with Sarah Guest Information: Sarah Polli - Senior Director of Marketing Technology at Hearts & Science LinkedIn | Instagram Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

Therran Oliphant, Vice President of Data and Technology at Essence Global, discusses privacy data, the open internet, and authentication in programmatic advertising. He shares insights on changes in the industry, the challenges of third-party cookie deprecation, the concept of data clean rooms, and the importance of understanding advertising technology infrastructure. He also encourages diversity and growth in the tech industry.

Running a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is the action or process of making something active or operative. When we hear programmatic media activation, it is the operation and procedures needed to launch a programmatic media buy, whether a campaign in 1 or several DSPs. This week's episode of the Programmatic Digest podcast is a lesson on programmatic activation focusing on the People. The goal of Module 6 is to answer and help explain what fundamentals are needed to activate programmatic media. We teach the following framework The 3 P's Focus efficiency in: The Platform The Process The People The success of the programmatic media department is the people, not just the technology. You need to bridge both with standardized internal processes. Reach and Frequency Course

Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all). In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source. Why is this even happening? Where did it all start (or rather, who started this)? It is a lesson pulled from the Reach and Frequency™ course from module 5, where we cover targeting mix. Make sure to catch the visual of this on YouTube. For more information: Reach and Frequency Course  

We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). Sonja shared how TripleLift can be seen as a partner from a buy and seller side’s perspective. She also broke down some best practices for using S.P.O in your day-to-day, by sharing TripleLift’s expertise on both the publisher’s and buyer’s views. Sonja discussed her take on Google's 3rd Party Deprecation announcement and how her team planned to work around it.    We ended the conversation by discussing diversity, equity, and inclusion. Sonja specifically shared how she went about diversifying her team and how much of a positive impact it has had on TripleLift.    Sonja is truly the epitome of living authentically, both professionally and personally.    Timestamp: 1:10 - Sonja’s Introduction 4:14 - What is TripleLift and What is Sonja’s Role  7:07 - How TripleLift is a Partner in Advertising 9:00 - Sonja’s Thoughts on Third Party Deprecation 12:07 - Sonja’s Tips for Working with Companies that Provide Supply Path Optimization (S.P.O) 17:00 - Direct Seller VS. Reseller 19:09 - How Sonja Diversified Her Team and Created an Inclusive Environment 26:15 - Sonja’s Three What If Statements Guest Information: Sonja Kristiansen -Vice President of TripleLift LinkedIn  TripleLift LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel’s Introduction 08:24 - Tips for Marketing to the Latino Community 13:08 - Canela Media Case Study 23:07 - Streaming Projections 24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation 30:53 - Isabel’s Motivation for Founding Candela Media 33:08 - Isabel’s Advice for Hélène Guest Information: Isabel Rafferty Zavala - CEO & Founder of Canela Media LinkedIn  Canela Media LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn