102. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva

Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. 

Timestamp:

00:00:58 - Who is Carlos

00:03:02 - Carlos’ first role in the programmatic space

00:05:12 - Carlos’ day-to-day life

00:07:24 - The importance of experimenting when it comes to programmatic activation

00:12:23 - How results are being measured

00:15:10 - An experiment with a completely different result than what Carlos was expecting

00:19:01 - How Carlos continue educating himself and pass it on to junior-level teams

00:24:29 - The programmatic community and mentorship

00:30:15 - The importance of understanding other channels

00:38:59 - ONe fun fact about Carlos

00:41:45 - Carlos’ advice to his younger self

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