We are super excited to welcome Ali Manning to the Sensei’s Corner this week! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. On the podcast this week we talk about psychological safety in the programmatic industry. We started off the conversation by discussing tools to prevent burnout. We discussed the article,” realizing the true potential of machine learning” and Ali gave us her viewpoint on how brands and agencies that are operating in-house can utilize machine learning. Ali wraps up this week's conversation by weighting in on how the great resignation has affected our industry. Ali is remarkable and her energy is 🌟🌟🌟🌟🌟✅ . She is truly and authentically living and if you are not already, Follow her on LinkedIN - You will not regret it!  Connect with:   Ali Manning: LinkedIn Chalice Custom Algorithms: Website | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter  Timestamp:   00:00 - Podcast Intro 01:35 - Guest Introduction 11:28 - The Programmatic Meetup 13:34 - Tools to avoid burnout  18:49 - Realizing the Potential of Machine Learning 19:31 - How to utilize machine learning 34:07 - Last Remarks 45:15- Podcast Outro 

We are excited to welcome Brian Chap to the Sensei’s Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week’s conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does it take? What will it cost me? Brian’s lay it all out with his expert advice and recommendation. We wrap up this week’s conversation with Brian’s industry projection, where he states that the on-demand work style is here to stay and also notes that globalization of talents will definitely have a big impact on a brand’s abilities to solve complex problems because of the difference in culture and background. Connect with:   Brian Chap: LinkedIn Tech Recipes: Website | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter  Timestamp: 00:00 - Podcast Intro 00:57 - Guest Introduction 02:41 - What is TechRecipes? 06:50 - The Programmatic Meetup 09:07 - Moving Programmatic In-House 10:34 - The Uber Effect 15:18 - Agency Productivity 24:09 - Industry Projections 26:53 - Last Remarks 30:08 - Podcast Outro

This week in the Sensei’s corner, we welcome back Brian Dolan, CEO and founder of WorkReduce and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital operations. This week’s topic focuses on the globalization of programmatic talent, and we begin the conversation with the great resignation and how the recent talent crunch has pushed for companies like WorkReduce to start looking to the global marketplace for talent. We go in-depth on how to go about finding talent, and the investments into that proposed talent that are required. We touch on their standpoints on globalization and how it’s made an impact on their businesses, and how social media has positively impacted them. We wrapped up this week’s conversation with the discussion on if language is still considered a barrier of entry.  Connect with:   Brian Dolan: LinkedIn WorkReduce: Website | LinkedIn   Leo Faya: LinkedIn Above Zero, LLC: Website | LinkedIn   Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter  Timestamp: 00:00 - Podcast Intro 01:26 - Guest Introduction 04:23 - The Great Resignation 09:58 - The Programmatic Meetup 12:09 - How To Follow Through 16:15 - Investing in People  18:21 - Talent Investment 26:40 -  Talent Globalization 30:15 - Impact of Social Media 32:30 - Is Language Still A Barrier Of Entry? 39:22 - Last Remarks 49:13 Podcast Outro  

This week on the Programmatic Digest podcast, we welcomed Coach Bryn Drescher who is a  Mental Performance Coach & Motivational Speaker.  We did it a bit differently this week and focused on mental health and awareness.  Learning about Bryn’s identity and character really gave us an intimate understanding of her decision to become the amazing mental performance coach she is today.  She specializes in working with Student-athletes and shared how her signature framework can be implemented in any industry and to anyone.  Bryn gives us some tips and advice on how not to let your mistakes define your career.  Join us in this conversation especially where she explained how to combat the new “B” word (#burnout)!Coach Bryn is changing the world with the most charismatic and contagious energy we’ve experienced! I know you will enjoy focusing on something outside of our “job” and that is absolutely within our control: being Mentally Advantageous!   Connect with: Bryn Dresher: LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup| Website | LinkedIn | Twitter    Time stamp: 00:00 - Podcast Introduction 02:32 - Guest Introduction 04:26 - What is a Mental Performance Coach? 06:33 - Who is Bryn Dresher? 12:25 - Implementing your Framework 20:17 - How to Make your Vision a Reality 24:07 - Don’t Let Mistakes Define your Career 31:06 - Join the Programmatic Meetup 33:13 - Identifying and Tackling Burnout  45:22 - Last Remarks 1:01:27 - Podcast Outro

We welcome The Women In Programmatic Network which has 500 amazing women from all across the world and across different fields. We are discussing their career journey, the Power of networking, Mental health and peace in our industry, and more. Guest Speakers: Jaden Grant: https://www.linkedin.com/in/jadegrant/ Amelia Carter: https://www.linkedin.com/in/iamameliacarter Hannah Beanland: https://www.linkedin.com/in/hannah-beanland-24529b2/

According to eMarketer, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Join us to talk about all things eCommerce and best practices for this holidays and beyond with Ebony Smtih: CEO of Gracefull Grind Strategies, Paid Ad expert Stacy Reed: 7-Figure eCommerce Businesses Strategist

The Programmatic Digest is hosted by Hélène Parker is going live all month long and this first panel will be discussing Contextual Target best practices and any latest updates. Stay tuned for more details and Register Today!

In the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup   Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 -  The Importance Of Attending Industry’s Conferences/Networking Group 05:10 - What To Expect In Today’s Conversation 05:40 - AdTech isn’t dead by Ari Paparo 07:10 - Marketing is the Skyscraper by Rachel Mervis 07:45 - 3 Top Keypoints About #Progio 10:15 - Meme by IG account 300by250  10:40 - Taxonomy With Jonathan Havorson from Mondelez  14:00 - Investment in Taxonomy and Measurement  16:15 - Ryan Brickmeyer Tweet on Identity Solutions Cost 17:01 -  Contextual As Part Of The Strategy 18:08 - Amanda Martin’s Tweet on Identity Solution Challenges 19:30 - IPOMWEB Tells Us To Test 10-20 Identity Solution  20:10 - Lauren Fisher from Advertiser Perception Presentation 23:41 - Amanda Martin’s Tweet on Buy-Side and Sell-Side Collaboration 24:50 - Million Dollar Question Awards 25:15 - Angelina Eng Session 26:00 - Cuteness Interruption From Home - Ya Welcome 26:20 - Test, Test, Test 27: 45 - Catherine Dale & Chris Kane Killed the CTV Presentation 28:40 - Traditionally Sold, CTV? Ari Paparo  30:22 - Throwback To Third-Party Data 32:20 - Shoutout to StackAdapt for a bomb Presentation on Contextual Targeting 34:09 - Gavin Dunaway’s Tweet On CTV Panel Measurements 37:56 -  Shannon Harris From Jellyfish on Diversity & Inclusion 42:00 - The Great Resignation Explained 45:01 - Programmatic Media Training 47:10 - Brian Chap From The Tech Recipes  49:45 - Six Pillars On In-Housing 55:05 - Thank You’s 58: 17 - The Programmatically Correct Show Details 59:10 - November is Live Podcast Panels 01:00:01 - Programmatic Meetup Details —> Sign Up Today!

In the Sensei’s corner, We welcome Matt Barash, Senior Vice President of Business Development at Zeotap. Matt has been in the advertising and technology industry for over 20 years, He has worked with companies such as Myspace, Forbes, and Newscorp. Matt starts off this week’s conversation by giving us tips on how to build a great team from the ground up, in a time where there is such a big push towards automation. We highlight ways on how to make managers and employees feel encouraged to participate in the growth of company culture. We talk DISC Assessment and how it can be used as a way to gear the way you put together a team or how you can understand your current teams. From his opinion on the current recruiting style to multigenerational teams, Matt Barash is one a kind, giving us an unique perspective on how to scale and grow teams Connect with: Matt Barash: LinkedIn  Zeotap : LinkedIn | Website    Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 01:58 - Guest Introduction 04:43 - Programmatic Meetup 06:49 - What is Zeotap? 10:16 - Building your Team 12:10 - Great Managers = Great Teams 15:05 - Company Culture 16:52 - Aligning with Employee Milestones 20:40 - DiSC Assessment 22:53 - Lack of Employee Talent 30:47 - Multi-generational Team Members 35:11 - Last Remarks  43:16 - Podcast Outro

In the Sensei’s corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week’s conversation by introducing CDP’s (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM’s (Customer Relationship Managements) and DMP’s (Database Management Platforms). We talk about how CDP can be used in different ways to reach customers with relevant messaging without the use of  third-party cookies. We talked about best strategies of how agencies can get started with CDP’s and some examples of how Location3 uses CDP’s. We wrapped the conversation with how we can strategically automate this process.   Connect with:   Vera Shafiq : LinkedIn  Location3 : LinkedIn | Website    Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 01:11 - Guest Introduction 04:19 - What Is a CDP? 06:38 - Differences of CDP & CRM 08:08 - CDP vs DMP 09:56 - How to Use CDP’s 12:54 - 10 Ways CDP Solve Marketing Challenges 13:56 - How CDP's Can Replace 3rd Party Cookies 16:13 - Where Do I Start? 19:23 - How Location3 Uses CDP’s 22:50 - The Programmatic Meetup 30:23 - Automation 33:55 - Last Remarks 45:14 Podcast Outro