The Programmatic Digest

We welcome Alexus Smith of IAB to the Sensei’s corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today’s episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry. Timestamp: 01:26 - Alexus’ Introduction 03:38 - What is Project Management? A Simplified Definition. 09:33 - Alexus’ Favorite Part of Program Planning 11:27 - What is a Communication Plan? 15:06 - Alexus’ Superwoman Moment 21:00 - Three Things to Consider When Planning & Managing an Event 25:55 - Networking Tips for Introverts 31:29 - Alexus’ Journey 34:49 - Skills Needed to Be a Project Manager 38:44 - Alexus’ Weekly Self-Care   Resources Mentioned in the Episode Alanna Foxx Affirmation Videos:  Youtube Fabiana Ferrarini Queen Warriors Workout Program: Website | Instagram   Guest Information: Alexus Smith - Project Manager at IAB LinkedIn  Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

We welcome Eric Wheeler of 33Across, Inc. to the Sensei’s corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today’s episode, Eric and I discuss identity solutions in a cookieless world, the role his company, 33Across, plays in the programmatic ecosystem, and the current state of programmatic advertising. Timestamp: 01:08 - Eric’s Introduction 06:40 - Eric’s Definition of Programmatic Advertising 10:00 - 33Across’ Role in the Programmatic Ecosystem 11:13 - 33Across’ Lexicon Defined 12:09 - Current State of Programmatic Advertising 18:09 - Types of Identity Solutions 33:57 - How and Why Publishers Are Winning 40:08 - How Sustainable is Lexicon? 50:09 - Eric’s Advice for His Younger Self Resources Mentioned in the Episode: Daily Mail Boosts Its Cookieless Ad Business with a Probabilistic ID Solution - Article by Anthony Vargas Guest Information: Eric Wheeler- CEO of 33Across LinkedIn | Twitter Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey.  Timestamp: 01:33 - Nima’s Introduction 02:44 - What is programmatic media? A simplified definition. 08:08 - Nima’s programmatic media journey 15:15 - Challenges you may face in programmatic media 28:46 - 3 Takeaways from Today’s Episode 32:51 - Nima’s 2 Wins and A Challenge 36:19 - Nima’s Fun Fact 38:04 - One Thing Nima Wish He Knew Before Guest Information: Nima Fallahi- Senior Programmatic Analyst of GroupeConnect LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

We welcome Eric Elliot of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it’s time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing your value as a marketer.  Timestamp: 01:43 - Eric’s Introduction 02:57 - Eric’s Career Journey 09:04 - Defining a Toxic Work Environment 13:58 - How to Grow Your Company 23:03 - How to Manage Partnerships 24:22 - How Eric Defines Partners 26:32 - The Biggest Challenge of Getting into Digital Marketing 27:10 - Knowing Your Value as a Marketer 35:10 - Fun Fact About Eric 39:01 - Where to Connect with Eric Guest Information: Eric Elliot - President of VIP Marketing  LinkedIn | Instagram | Twitter | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

We welcome Josh Perlstein of Response Media to the Sensei’s Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level.   Timestamp: 00:42 - Josh’s Introduction 05:21 - What is data-driven advertising? 8:56 - First-party data & cookie deprecation latest updates & trends 17:59 - First-Party Data Use Case Study 28:55 - Three Actionable Steps to Take First-Party Data Usage to the Next Level 37:05 - Josh’s Fun Fact 39:52 - Josh’s Advice to His Younger Self Resources & Links Mentioned in the Episode: Sartori Cheese - Handcrafted cheese and wine pairings Website | Shop Guest Information: Josh Perlstein - CEO of Response Media  LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn Want to sponsor The Programmatic Digest Podcast?: Email us at info@heleneparker.com We are now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad.

This podcast was made in partnership with WorkReduce Guest Information:   Jennifer Schaen - LinkedIn Basis Technologies - LinkedIn | Website Meet Our Team: Chief Programmatic Coach   Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter  Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram   Video Editor   Cint Davis - LinkedIn   Social Media Manager   Latasha Niang  - Website | LinkedIn Want to Sponsor the Podcast:    Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

This podcast was made in partnership with WorkReduce Guest Information:   Jeremy Fain - LinkedIn Cognitiv - LinkedIn | Website Meet Our Team: Chief Programmatic Coach   Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter  Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram   Video Editor   Cint Davis - LinkedIn   Social Media Manager   Latasha Niang  - Website | LinkedIn Want to Sponsor the Podcast:    Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad   Timestamps   00:00 - Podcast Intro 00:32 - Guest Introduction 03:58 - All About Deep Learning 12:13 - Deep Learning in Marketing13:34 - Deep Learning - Industry Perspective 18:14 - It’s All About Messaging 24:09 - Impact of Deep Learning 29:08 - Self Development 32:53 - Advice for Newbies 34:08 - Hidden Layers