The Programmatic Digest 86. How to Scale Your First-Party Data Strategy
We welcome Josh Perlstein of Response Media to the Sensei’s Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level.
Timestamp:
00:42 - Josh’s Introduction
05:21 - What is data-driven advertising?
8:56 - First-party data & cookie deprecation latest updates & trends
17:59 - First-Party Data Use Case Study
28:55 - Three Actionable Steps to Take First-Party Data Usage to the Next Level
37:05 - Josh’s Fun Fact
39:52 - Josh’s Advice to His Younger Self
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