The Programmatic Digest cover image

The Programmatic Digest

Latest episodes

undefined
Oct 19, 2021 • 46min

56. Why Should You Consider CDP?

In the Sensei’s corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week’s conversation by introducing CDP’s (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM’s (Customer Relationship Managements) and DMP’s (Database Management Platforms). We talk about how CDP can be used in different ways to reach customers with relevant messaging without the use of  third-party cookies. We talked about best strategies of how agencies can get started with CDP’s and some examples of how Location3 uses CDP’s. We wrapped the conversation with how we can strategically automate this process.   Connect with:   Vera Shafiq : LinkedIn  Location3 : LinkedIn | Website    Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 01:11 - Guest Introduction 04:19 - What Is a CDP? 06:38 - Differences of CDP & CRM 08:08 - CDP vs DMP 09:56 - How to Use CDP’s 12:54 - 10 Ways CDP Solve Marketing Challenges 13:56 - How CDP's Can Replace 3rd Party Cookies 16:13 - Where Do I Start? 19:23 - How Location3 Uses CDP’s 22:50 - The Programmatic Meetup 30:23 - Automation 33:55 - Last Remarks 45:14 Podcast Outro
undefined
Oct 12, 2021 • 45min

55. Adam Heimlich Explains Custom Bidding

In the Sensei’s corner, we welcome Adam Heimlich who is the CEO and Co-Founder of Chalice Custom Algorithms. Adam has been in the Marketing and Ad tech industry for 10 years and has worked with many companies such as Horizon and The Trade Desk. Adam begins this week's conversation by talking about what we should know about custom bidding and why it’s so important for agencies to consider. We talk about determining target levers for ad auctions which help in tracking and measuring data results that can be used to optimize the bid model. We move into talks of the impeding cookie deprecation and if it will have any effect on the custom-bidding and first party data that Chalice uses.We wrapped this week’s conversation with the agency trading desk and discuss with the movement towards programmatic in-house, are agency trading desks becoming more or less popular?   Connect with: Adam Heimlich : LinkedIn  Chalice : LinkedIn | Website  Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 00:48 - Guest Introduction 08:32 - The Programmatic Meetup 10:40 - Why Custom Bidding Is So Important? 16:09 - What's Included in the Algorithm 22:26 - Algorithm Execution 24:26 - Cookie Deprecation 28:58 - Agency Trading Desk 37:38 - Last Remarks 44:06 - Podcast Outro
undefined
Oct 5, 2021 • 42min

54. Does Automation Lead to Efficiency? Google Ads Latest Update

In the Sensei’s corner, we welcome Anu Adegbola who is the founder and host of the PPCChat  Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we discuss our point of view with Google’s latest updates, specifically in Google Ads and Paid Search. Note that this was recorded a couple of weeks ago, prior to Google’s update on moving from Last Click to Data-Driven modeling. We go in-depth on how Google has been pushing for more internal automation leading to a lack of transparency. We also touch on data privacy and the differences in how it’s regulated in the US versus other countries such as the UK, where Anu resides. Anu’s energy and insights are sharp and informative and we know you will enjoy this episode.    Connect with: Anu Adegbola: LinkedIn | Instagram | Twitter Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast  Sneak Peak 00:34 - Podcast Introduction 01:43 - Google’s Latest Update 02:41 - Guest Introduction 08:34 -  The Programmatic Meetup  10:40 - Automation & Data Purchasing 13:04 - Google Broad Match 17: 07 - Google’s move towards Internal Automation 20:32 - Automation without Transparency 27:07 - Data Privacy 33:59 How Third-Party Cookies affect SEM 37:38 - Moving away from Optimizing Last Click 39:36 - Last Remarks 41:53 - Podcast Outro
undefined
Sep 29, 2021 • 31min

53. Tips On Keeping Teams Engaged While Remote

In the Sensei’s corner, we welcome Brian Dolan is the CEO and founder of WorkReduce. WorkReduce was founded 7 years ago as a way to bring advertisers and agencies together. This week, we share a few tips and best practices on how to effectively and efficiently reframe your team. We also cover different ways on how to reduce work consumption while maintaining a work style culture. Some examples we touched on were work-life balance, flexibility & time,  and how the current 40+ hour work week Brian also shared some interesting stats which includes touching on enterprises and brands’ use of third-party employees to improve time efficiency and automation tasks. Connect with:   Brian Dolan: LinkedIn WorkReduce: Website  | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup
undefined
Sep 22, 2021 • 33min

52. Can CTV and OTT Be Considered As A Performance Channel

This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how CTV can be used as a way to track users through conversions on multiple devices. We later discuss the ways the iOS 14.5 update has impacted ad revenue on platforms such as Facebook and Instagram. With the restriction of the iOS 14.5 update, we now have to use another way to target those users that were lost, one way is through CTV which gives us the ability to reach those users through their other devices by using different targeted messaging. We wrapped up the segment by discussing the constant challenges between the marketing and creative team when it comes to messaging and connecting with the end-users.    Connect with:   Dan Larkman: LinkedIn   Keynes Digital: Website  | LinkedIn   Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup
undefined
Sep 15, 2021 • 31min

51. How Programmatic Teams Can Use Internal Automation for Efficiency

In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and creative?    Connect with: Noor Naseer: LinkedIn Centro: Website | Podcast  Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup
undefined
Sep 8, 2021 • 28min

50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons

In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.   Click here to learn more about the IAB 2020 International Report on Programmatic In-housing   Connect with:   Professor Susan Wallace: LinkedIn    Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn  Helene Parker: Website | LinkedIn | Twitter | Instagram
undefined
Sep 1, 2021 • 45min

49. How To partner With Programmatic and Digital Media Vendors ft. Tyler Bryant

This week we’re throwing it way back to when we welcomed Tyler Bryant in the Sensei's Corner, at the time he was the digital media director at RPM advertising, which specializes in travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and they produce television commercials for today's popular brand empires. We referred to the following articles/resources: [Critical Capabilities for For Ad Tech](https://www.gartner.com/doc/reprints?id=1-24PCEKKZ&ct=201130&st=sb) According to the Garter survey, 22% of the marketing budgets are invested in paid media across different marketing channels. More than half of that percentage is invested in digital advertising such as display, video, and ad platforms. Digital marketing leaders are responsible for using the marketing technology and trends when considering a new advertising technology solution. The Magic Quadrant for Ad Tech provides several different factors that differentiate ad tech providers. [The Trade Desk](https://pages.thetradedesk.com/Global_2020_09_GartnerReports_LandingPage_Redirect.html?aliId=eyJpIjoidXRXVHo2c1wvcUphbWJFVmsiLCJ0IjoiRUZGRktlTXNqdDhDZEJzeHlzaVVcL2c9PSJ9) Trade Desk, part of the ad tech space, is a marketplace that allows customers to purchase different types of advertisements and use that to run global campaigns in digital media. These advertisements include display advertising, social media, and advanced T.V. Unlike walled gardens, the open internet allows consumers to use the data to grow their audience and compare performances more openly and objectively. Connect with: Tyler Bryant: LinkedIn  Programmatic Digest Podcast: Shownotes | Website | YouTube | LinkedIn  Helene Parker: Website | LinkedIn | Twitter | Instagram
undefined
Aug 25, 2021 • 24min

48. Continuous Training In The AdTech Industry With Shiv Gupta

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.    Who better to end our LinkedIn Live Series than with our good friend Shiv Gupta from U of Digital. We continued the conversation of how and why continuous education in the Ad-tech industry is so important. Shiv goes in-depth on the ways self-development and educating your team on an ongoing and continuous level is more impactful to longevity. He also touches on some ways U of Digital pushes through training decline and gives ways on how they move forward past those setbacks.   Feel free to check the visual on YouTube as it is available now! Connect with:   Shiv Gupta: LinkedIn | Website | Company LinkedIn   Programmatic Digest Podcast:  Website | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter
undefined
Aug 18, 2021 • 36min

47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.   In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud.   Feel free to check the visual on YouTube as it is available now!   Connect with:   Gabriel Cohen: LinkedIn | Website   Programmatic Digest Podcast:  Website | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode