The Programmatic Digest

Frank Maguire, Chief Programmatic Coach, discusses insights and strategies in the video advertising industry, the shift from traditional TV to mobile devices and social channels, the importance of using all our senses for effective listening, exploring perspectives on greatness, and the importance of self-development and training in the programmatic space.

We are excited to welcome Sonja Kristiansen to the Sensei’s Corner this week! Sonja is the Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York based ad-tech company that primarily focuses on programmatic advertising. In this week’s conversation, we’re discussing all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). We begin the conversation where Sonja discusses how TripleLift can be seen as a partner from a buy and seller side’s perspective. She also breaks down some best practices for using S.P.O in our day-to-day, by giving us TripleLift’s expertise on both the publisher’s and buyer’s views. Sonja also shares her take on Google's 3rd Party Deprecation announcement and how her team is working around it.  We wrap up this week’s conversation by discussing Diversity, Equity, and Inclusion, and Sonja elaborates on how she went about diversifying her team and how much of a positive impact it has had on Triple Lift.  Sonja is truly the epitome of living authentically both professionally and personally.    Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad   Guest Information: Sonja Kristiansen - LinkedIn  Triple Lift - LinkedIn | Website   Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter  Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram   Video Editor Cint Davis - LinkedIn   Social Media Manager Latasha Niang  - Website | LinkedIn   Want to Sponsor the Podcast:  See podcast kit  Email us at Info@heleneparker.com  

We have made it through another amazing and challenging year🎉 This week in the Sensei Corner we take time to reflect on how much we have accomplished, areas we feel need a little more improvement and discuss some of the future endeavors we hope to pursue in the coming year. After launching in summer 2019, we ended season 1 in summer 2020 to relaunch officially in February 2021. Our mission is to provide consistent and exciting content to serve and reach our community in the Programmatic and Paid Advertising field.  From February 2021 to November 2021, we've recorded an increase in yearly downloads of 250% and continue to record a monthly increase ranging between 20%-40% MoM. We've been extremely strategic and mindful of our promotional efforts leading us to manifest and project 20% MoM growth on Monthly downloads in 2022.  By the Numbers, it looks like: 200-300 downloads per episode 12,000 downloads total YTD  1,750  IG Followers  3,500  LI Followers  And more  Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad   Meet Our Team:   Chief Programmatic Sensei Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter  Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram   Video Editor Cint Davis - LinkedIn   Social Media Manager Tasha Niang  - Website | LinkedIn Want to Sponsor the Podcast:  See podcast kit  Email us at Info@heleneparker.com   Key Takeaways of this Weeks Episode: 2021 Takeaways ​​The mission of the podcast Being Consistent Knowing When to Delegatee Being Purpose-driven Branding Challenges Our Internal Processes Our Podcast by the numbers

We are super excited to welcome Ali Manning to the Sensei’s Corner this week! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. On the podcast this week we talk about psychological safety in the programmatic industry. We started off the conversation by discussing tools to prevent burnout. We discussed the article,” realizing the true potential of machine learning” and Ali gave us her viewpoint on how brands and agencies that are operating in-house can utilize machine learning. Ali wraps up this week's conversation by weighting in on how the great resignation has affected our industry. Ali is remarkable and her energy is 🌟🌟🌟🌟🌟✅ . She is truly and authentically living and if you are not already, Follow her on LinkedIN - You will not regret it!  Connect with:   Ali Manning: LinkedIn Chalice Custom Algorithms: Website | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter  Timestamp:   00:00 - Podcast Intro 01:35 - Guest Introduction 11:28 - The Programmatic Meetup 13:34 - Tools to avoid burnout  18:49 - Realizing the Potential of Machine Learning 19:31 - How to utilize machine learning 34:07 - Last Remarks 45:15- Podcast Outro 

We are excited to welcome Brian Chap to the Sensei’s Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week’s conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does it take? What will it cost me? Brian’s lay it all out with his expert advice and recommendation. We wrap up this week’s conversation with Brian’s industry projection, where he states that the on-demand work style is here to stay and also notes that globalization of talents will definitely have a big impact on a brand’s abilities to solve complex problems because of the difference in culture and background. Connect with:   Brian Chap: LinkedIn Tech Recipes: Website | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter  Timestamp: 00:00 - Podcast Intro 00:57 - Guest Introduction 02:41 - What is TechRecipes? 06:50 - The Programmatic Meetup 09:07 - Moving Programmatic In-House 10:34 - The Uber Effect 15:18 - Agency Productivity 24:09 - Industry Projections 26:53 - Last Remarks 30:08 - Podcast Outro

This week in the Sensei’s corner, we welcome back Brian Dolan, CEO and founder of WorkReduce and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital operations. This week’s topic focuses on the globalization of programmatic talent, and we begin the conversation with the great resignation and how the recent talent crunch has pushed for companies like WorkReduce to start looking to the global marketplace for talent. We go in-depth on how to go about finding talent, and the investments into that proposed talent that are required. We touch on their standpoints on globalization and how it’s made an impact on their businesses, and how social media has positively impacted them. We wrapped up this week’s conversation with the discussion on if language is still considered a barrier of entry.  Connect with:   Brian Dolan: LinkedIn WorkReduce: Website | LinkedIn   Leo Faya: LinkedIn Above Zero, LLC: Website | LinkedIn   Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter  Timestamp: 00:00 - Podcast Intro 01:26 - Guest Introduction 04:23 - The Great Resignation 09:58 - The Programmatic Meetup 12:09 - How To Follow Through 16:15 - Investing in People  18:21 - Talent Investment 26:40 -  Talent Globalization 30:15 - Impact of Social Media 32:30 - Is Language Still A Barrier Of Entry? 39:22 - Last Remarks 49:13 Podcast Outro  

This week on the Programmatic Digest podcast, we welcomed Coach Bryn Drescher who is a  Mental Performance Coach & Motivational Speaker.  We did it a bit differently this week and focused on mental health and awareness.  Learning about Bryn’s identity and character really gave us an intimate understanding of her decision to become the amazing mental performance coach she is today.  She specializes in working with Student-athletes and shared how her signature framework can be implemented in any industry and to anyone.  Bryn gives us some tips and advice on how not to let your mistakes define your career.  Join us in this conversation especially where she explained how to combat the new “B” word (#burnout)!Coach Bryn is changing the world with the most charismatic and contagious energy we’ve experienced! I know you will enjoy focusing on something outside of our “job” and that is absolutely within our control: being Mentally Advantageous!   Connect with: Bryn Dresher: LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup| Website | LinkedIn | Twitter    Time stamp: 00:00 - Podcast Introduction 02:32 - Guest Introduction 04:26 - What is a Mental Performance Coach? 06:33 - Who is Bryn Dresher? 12:25 - Implementing your Framework 20:17 - How to Make your Vision a Reality 24:07 - Don’t Let Mistakes Define your Career 31:06 - Join the Programmatic Meetup 33:13 - Identifying and Tackling Burnout  45:22 - Last Remarks 1:01:27 - Podcast Outro

We welcome The Women In Programmatic Network which has 500 amazing women from all across the world and across different fields. We are discussing their career journey, the Power of networking, Mental health and peace in our industry, and more. Guest Speakers: Jaden Grant: https://www.linkedin.com/in/jadegrant/ Amelia Carter: https://www.linkedin.com/in/iamameliacarter Hannah Beanland: https://www.linkedin.com/in/hannah-beanland-24529b2/

According to eMarketer, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Join us to talk about all things eCommerce and best practices for this holidays and beyond with Ebony Smtih: CEO of Gracefull Grind Strategies, Paid Ad expert Stacy Reed: 7-Figure eCommerce Businesses Strategist

The Programmatic Digest is hosted by Hélène Parker is going live all month long and this first panel will be discussing Contextual Target best practices and any latest updates. Stay tuned for more details and Register Today!