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The Programmatic Digest
68. Video Consumption Habits with Frank Maguire
Jan 11, 2022
Frank Maguire, Chief Programmatic Coach, discusses insights and strategies in the video advertising industry, the shift from traditional TV to mobile devices and social channels, the importance of using all our senses for effective listening, exploring perspectives on greatness, and the importance of self-development and training in the programmatic space.
35:45
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Quick takeaways
- Adding captions to videos can greatly improve the effectiveness of ads in the changing landscape of video consumption.
- The future of video consumption will focus on co-presence and shared experiences, particularly in virtual reality.
Deep dives
Consumer Behavior in Video Consumption
The podcast explores the changing landscape of video consumption and the impact on advertisers and media buyers. It discusses the shift towards watching videos on mute and the importance of adding captions to enhance the user experience. The podcast also highlights the attention problem with TV ads and explores strategies to retain viewers' attention. Additionally, it delves into the concept of co-presence in the future of video consumption, particularly in the virtual reality space.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode