The Programmatic Digest 68. Video Consumption Habits with Frank Maguire
Jan 11, 2022
Frank Maguire, Chief Programmatic Coach, discusses insights and strategies in the video advertising industry, the shift from traditional TV to mobile devices and social channels, the importance of using all our senses for effective listening, exploring perspectives on greatness, and the importance of self-development and training in the programmatic space.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
From Mascot to Digital Advertising: A Journey of Understanding the Consumer and the Buyer
03:44 • 3min
The Changing Landscape of Video Consumption
06:49 • 14min
Using All of Our Senses for Effective Listening
20:51 • 8min
Defining Greatness and Achieving Personal Goals
29:08 • 2min
The Importance of Self-Development and Training
30:58 • 5min