68. Video Consumption Habits with Frank Maguire
The Programmatic Digest
00:00
The Changing Landscape of Video Consumption
This chapter explores the evolution of video consumption habits and the impact it has on advertising. The speakers discuss the shift from traditional TV to mobile devices and social channels, as well as the increasing use of captions and watching videos on mute. They also speculate on the future of video consumption, including the potential influence of virtual reality and augmented reality.
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