67. What do S.P.O. and D.E.I. Have In Common?

We are excited to welcome Sonja Kristiansen to the Sensei’s Corner this week! Sonja is the Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York based ad-tech company that primarily focuses on programmatic advertising. In this week’s conversation, we’re discussing all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). We begin the conversation where Sonja discusses how TripleLift can be seen as a partner from a buy and seller side’s perspective. She also breaks down some best practices for using S.P.O in our day-to-day, by giving us TripleLift’s expertise on both the publisher’s and buyer’s views. Sonja also shares her take on Google's 3rd Party Deprecation announcement and how her team is working around it. 

We wrap up this week’s conversation by discussing Diversity, Equity, and Inclusion, and Sonja elaborates on how she went about diversifying her team and how much of a positive impact it has had on Triple Lift. 

Sonja is truly the epitome of living authentically both professionally and personally. 

 

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Guest Information:

Sonja Kristiansen - LinkedIn 

Triple Lift - LinkedIn | Website

 

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Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

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