We are excited to welcome Brian Chap to the Sensei’s Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week’s conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does it take? What will it cost me? Brian’s lay it all out with his expert advice and recommendation. We wrap up this week’s conversation with Brian’s industry projection, where he states that the on-demand work style is here to stay and also notes that globalization of talents will definitely have a big impact on a brand’s abilities to solve complex problems because of the difference in culture and background.

Connect with:

Brian Chap: LinkedIn

Tech Recipes: Website | LinkedIn

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter

Timestamp:

00:00 - Podcast Intro

00:57 - Guest Introduction

02:41 - What is TechRecipes?

06:50 - The Programmatic Meetup

09:07 - Moving Programmatic In-House

10:34 - The Uber Effect

15:18 - Agency Productivity

24:09 - Industry Projections

26:53 - Last Remarks

30:08 - Podcast Outro

64. Programmatic In-Housing and On Demand Talent