The Programmatic Digest

In the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup   Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 -  The Importance Of Attending Industry’s Conferences/Networking Group 05:10 - What To Expect In Today’s Conversation 05:40 - AdTech isn’t dead by Ari Paparo 07:10 - Marketing is the Skyscraper by Rachel Mervis 07:45 - 3 Top Keypoints About #Progio 10:15 - Meme by IG account 300by250  10:40 - Taxonomy With Jonathan Havorson from Mondelez  14:00 - Investment in Taxonomy and Measurement  16:15 - Ryan Brickmeyer Tweet on Identity Solutions Cost 17:01 -  Contextual As Part Of The Strategy 18:08 - Amanda Martin’s Tweet on Identity Solution Challenges 19:30 - IPOMWEB Tells Us To Test 10-20 Identity Solution  20:10 - Lauren Fisher from Advertiser Perception Presentation 23:41 - Amanda Martin’s Tweet on Buy-Side and Sell-Side Collaboration 24:50 - Million Dollar Question Awards 25:15 - Angelina Eng Session 26:00 - Cuteness Interruption From Home - Ya Welcome 26:20 - Test, Test, Test 27: 45 - Catherine Dale & Chris Kane Killed the CTV Presentation 28:40 - Traditionally Sold, CTV? Ari Paparo  30:22 - Throwback To Third-Party Data 32:20 - Shoutout to StackAdapt for a bomb Presentation on Contextual Targeting 34:09 - Gavin Dunaway’s Tweet On CTV Panel Measurements 37:56 -  Shannon Harris From Jellyfish on Diversity & Inclusion 42:00 - The Great Resignation Explained 45:01 - Programmatic Media Training 47:10 - Brian Chap From The Tech Recipes  49:45 - Six Pillars On In-Housing 55:05 - Thank You’s 58: 17 - The Programmatically Correct Show Details 59:10 - November is Live Podcast Panels 01:00:01 - Programmatic Meetup Details —> Sign Up Today!

In the Sensei’s corner, We welcome Matt Barash, Senior Vice President of Business Development at Zeotap. Matt has been in the advertising and technology industry for over 20 years, He has worked with companies such as Myspace, Forbes, and Newscorp. Matt starts off this week’s conversation by giving us tips on how to build a great team from the ground up, in a time where there is such a big push towards automation. We highlight ways on how to make managers and employees feel encouraged to participate in the growth of company culture. We talk DISC Assessment and how it can be used as a way to gear the way you put together a team or how you can understand your current teams. From his opinion on the current recruiting style to multigenerational teams, Matt Barash is one a kind, giving us an unique perspective on how to scale and grow teams Connect with: Matt Barash: LinkedIn  Zeotap : LinkedIn | Website    Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 01:58 - Guest Introduction 04:43 - Programmatic Meetup 06:49 - What is Zeotap? 10:16 - Building your Team 12:10 - Great Managers = Great Teams 15:05 - Company Culture 16:52 - Aligning with Employee Milestones 20:40 - DiSC Assessment 22:53 - Lack of Employee Talent 30:47 - Multi-generational Team Members 35:11 - Last Remarks  43:16 - Podcast Outro

In the Sensei’s corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week’s conversation by introducing CDP’s (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM’s (Customer Relationship Managements) and DMP’s (Database Management Platforms). We talk about how CDP can be used in different ways to reach customers with relevant messaging without the use of  third-party cookies. We talked about best strategies of how agencies can get started with CDP’s and some examples of how Location3 uses CDP’s. We wrapped the conversation with how we can strategically automate this process.   Connect with:   Vera Shafiq : LinkedIn  Location3 : LinkedIn | Website    Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 01:11 - Guest Introduction 04:19 - What Is a CDP? 06:38 - Differences of CDP & CRM 08:08 - CDP vs DMP 09:56 - How to Use CDP’s 12:54 - 10 Ways CDP Solve Marketing Challenges 13:56 - How CDP's Can Replace 3rd Party Cookies 16:13 - Where Do I Start? 19:23 - How Location3 Uses CDP’s 22:50 - The Programmatic Meetup 30:23 - Automation 33:55 - Last Remarks 45:14 Podcast Outro

In the Sensei’s corner, we welcome Adam Heimlich who is the CEO and Co-Founder of Chalice Custom Algorithms. Adam has been in the Marketing and Ad tech industry for 10 years and has worked with many companies such as Horizon and The Trade Desk. Adam begins this week's conversation by talking about what we should know about custom bidding and why it’s so important for agencies to consider. We talk about determining target levers for ad auctions which help in tracking and measuring data results that can be used to optimize the bid model. We move into talks of the impeding cookie deprecation and if it will have any effect on the custom-bidding and first party data that Chalice uses.We wrapped this week’s conversation with the agency trading desk and discuss with the movement towards programmatic in-house, are agency trading desks becoming more or less popular?   Connect with: Adam Heimlich : LinkedIn  Chalice : LinkedIn | Website  Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 00:48 - Guest Introduction 08:32 - The Programmatic Meetup 10:40 - Why Custom Bidding Is So Important? 16:09 - What's Included in the Algorithm 22:26 - Algorithm Execution 24:26 - Cookie Deprecation 28:58 - Agency Trading Desk 37:38 - Last Remarks 44:06 - Podcast Outro

In the Sensei’s corner, we welcome Anu Adegbola who is the founder and host of the PPCChat  Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we discuss our point of view with Google’s latest updates, specifically in Google Ads and Paid Search. Note that this was recorded a couple of weeks ago, prior to Google’s update on moving from Last Click to Data-Driven modeling. We go in-depth on how Google has been pushing for more internal automation leading to a lack of transparency. We also touch on data privacy and the differences in how it’s regulated in the US versus other countries such as the UK, where Anu resides. Anu’s energy and insights are sharp and informative and we know you will enjoy this episode.    Connect with: Anu Adegbola: LinkedIn | Instagram | Twitter Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast  Sneak Peak 00:34 - Podcast Introduction 01:43 - Google’s Latest Update 02:41 - Guest Introduction 08:34 -  The Programmatic Meetup  10:40 - Automation & Data Purchasing 13:04 - Google Broad Match 17: 07 - Google’s move towards Internal Automation 20:32 - Automation without Transparency 27:07 - Data Privacy 33:59 How Third-Party Cookies affect SEM 37:38 - Moving away from Optimizing Last Click 39:36 - Last Remarks 41:53 - Podcast Outro

In the Sensei’s corner, we welcome Brian Dolan is the CEO and founder of WorkReduce. WorkReduce was founded 7 years ago as a way to bring advertisers and agencies together. This week, we share a few tips and best practices on how to effectively and efficiently reframe your team. We also cover different ways on how to reduce work consumption while maintaining a work style culture. Some examples we touched on were work-life balance, flexibility & time,  and how the current 40+ hour work week Brian also shared some interesting stats which includes touching on enterprises and brands’ use of third-party employees to improve time efficiency and automation tasks. Connect with:   Brian Dolan: LinkedIn WorkReduce: Website  | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how CTV can be used as a way to track users through conversions on multiple devices. We later discuss the ways the iOS 14.5 update has impacted ad revenue on platforms such as Facebook and Instagram. With the restriction of the iOS 14.5 update, we now have to use another way to target those users that were lost, one way is through CTV which gives us the ability to reach those users through their other devices by using different targeted messaging. We wrapped up the segment by discussing the constant challenges between the marketing and creative team when it comes to messaging and connecting with the end-users.    Connect with:   Dan Larkman: LinkedIn   Keynes Digital: Website  | LinkedIn   Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and creative?    Connect with: Noor Naseer: LinkedIn Centro: Website | Podcast  Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.   Click here to learn more about the IAB 2020 International Report on Programmatic In-housing   Connect with:   Professor Susan Wallace: LinkedIn    Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn  Helene Parker: Website | LinkedIn | Twitter | Instagram

This week we’re throwing it way back to when we welcomed Tyler Bryant in the Sensei's Corner, at the time he was the digital media director at RPM advertising, which specializes in travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and they produce television commercials for today's popular brand empires. We referred to the following articles/resources: [Critical Capabilities for For Ad Tech](https://www.gartner.com/doc/reprints?id=1-24PCEKKZ&ct=201130&st=sb) According to the Garter survey, 22% of the marketing budgets are invested in paid media across different marketing channels. More than half of that percentage is invested in digital advertising such as display, video, and ad platforms. Digital marketing leaders are responsible for using the marketing technology and trends when considering a new advertising technology solution. The Magic Quadrant for Ad Tech provides several different factors that differentiate ad tech providers. [The Trade Desk](https://pages.thetradedesk.com/Global_2020_09_GartnerReports_LandingPage_Redirect.html?aliId=eyJpIjoidXRXVHo2c1wvcUphbWJFVmsiLCJ0IjoiRUZGRktlTXNqdDhDZEJzeHlzaVVcL2c9PSJ9) Trade Desk, part of the ad tech space, is a marketplace that allows customers to purchase different types of advertisements and use that to run global campaigns in digital media. These advertisements include display advertising, social media, and advanced T.V. Unlike walled gardens, the open internet allows consumers to use the data to grow their audience and compare performances more openly and objectively. Connect with: Tyler Bryant: LinkedIn  Programmatic Digest Podcast: Shownotes | Website | YouTube | LinkedIn  Helene Parker: Website | LinkedIn | Twitter | Instagram