The Programmatic Digest

This week on the Programmatic Digest podcast, we welcomed Coach Bryn Drescher who is a  Mental Performance Coach & Motivational Speaker.  We did it a bit differently this week and focused on mental health and awareness.  Learning about Bryn’s identity and character really gave us an intimate understanding of her decision to become the amazing mental performance coach she is today.  She specializes in working with Student-athletes and shared how her signature framework can be implemented in any industry and to anyone.  Bryn gives us some tips and advice on how not to let your mistakes define your career.  Join us in this conversation especially where she explained how to combat the new “B” word (#burnout)!Coach Bryn is changing the world with the most charismatic and contagious energy we’ve experienced! I know you will enjoy focusing on something outside of our “job” and that is absolutely within our control: being Mentally Advantageous!   Connect with: Bryn Dresher: LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup| Website | LinkedIn | Twitter    Time stamp: 00:00 - Podcast Introduction 02:32 - Guest Introduction 04:26 - What is a Mental Performance Coach? 06:33 - Who is Bryn Dresher? 12:25 - Implementing your Framework 20:17 - How to Make your Vision a Reality 24:07 - Don’t Let Mistakes Define your Career 31:06 - Join the Programmatic Meetup 33:13 - Identifying and Tackling Burnout  45:22 - Last Remarks 1:01:27 - Podcast Outro

We welcome The Women In Programmatic Network which has 500 amazing women from all across the world and across different fields. We are discussing their career journey, the Power of networking, Mental health and peace in our industry, and more. Guest Speakers: Jaden Grant: https://www.linkedin.com/in/jadegrant/ Amelia Carter: https://www.linkedin.com/in/iamameliacarter Hannah Beanland: https://www.linkedin.com/in/hannah-beanland-24529b2/

According to eMarketer, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Join us to talk about all things eCommerce and best practices for this holidays and beyond with Ebony Smtih: CEO of Gracefull Grind Strategies, Paid Ad expert Stacy Reed: 7-Figure eCommerce Businesses Strategist

The Programmatic Digest is hosted by Hélène Parker is going live all month long and this first panel will be discussing Contextual Target best practices and any latest updates. Stay tuned for more details and Register Today!

In the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup   Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 -  The Importance Of Attending Industry’s Conferences/Networking Group 05:10 - What To Expect In Today’s Conversation 05:40 - AdTech isn’t dead by Ari Paparo 07:10 - Marketing is the Skyscraper by Rachel Mervis 07:45 - 3 Top Keypoints About #Progio 10:15 - Meme by IG account 300by250  10:40 - Taxonomy With Jonathan Havorson from Mondelez  14:00 - Investment in Taxonomy and Measurement  16:15 - Ryan Brickmeyer Tweet on Identity Solutions Cost 17:01 -  Contextual As Part Of The Strategy 18:08 - Amanda Martin’s Tweet on Identity Solution Challenges 19:30 - IPOMWEB Tells Us To Test 10-20 Identity Solution  20:10 - Lauren Fisher from Advertiser Perception Presentation 23:41 - Amanda Martin’s Tweet on Buy-Side and Sell-Side Collaboration 24:50 - Million Dollar Question Awards 25:15 - Angelina Eng Session 26:00 - Cuteness Interruption From Home - Ya Welcome 26:20 - Test, Test, Test 27: 45 - Catherine Dale & Chris Kane Killed the CTV Presentation 28:40 - Traditionally Sold, CTV? Ari Paparo  30:22 - Throwback To Third-Party Data 32:20 - Shoutout to StackAdapt for a bomb Presentation on Contextual Targeting 34:09 - Gavin Dunaway’s Tweet On CTV Panel Measurements 37:56 -  Shannon Harris From Jellyfish on Diversity & Inclusion 42:00 - The Great Resignation Explained 45:01 - Programmatic Media Training 47:10 - Brian Chap From The Tech Recipes  49:45 - Six Pillars On In-Housing 55:05 - Thank You’s 58: 17 - The Programmatically Correct Show Details 59:10 - November is Live Podcast Panels 01:00:01 - Programmatic Meetup Details —> Sign Up Today!

In the Sensei’s corner, We welcome Matt Barash, Senior Vice President of Business Development at Zeotap. Matt has been in the advertising and technology industry for over 20 years, He has worked with companies such as Myspace, Forbes, and Newscorp. Matt starts off this week’s conversation by giving us tips on how to build a great team from the ground up, in a time where there is such a big push towards automation. We highlight ways on how to make managers and employees feel encouraged to participate in the growth of company culture. We talk DISC Assessment and how it can be used as a way to gear the way you put together a team or how you can understand your current teams. From his opinion on the current recruiting style to multigenerational teams, Matt Barash is one a kind, giving us an unique perspective on how to scale and grow teams Connect with: Matt Barash: LinkedIn  Zeotap : LinkedIn | Website    Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 01:58 - Guest Introduction 04:43 - Programmatic Meetup 06:49 - What is Zeotap? 10:16 - Building your Team 12:10 - Great Managers = Great Teams 15:05 - Company Culture 16:52 - Aligning with Employee Milestones 20:40 - DiSC Assessment 22:53 - Lack of Employee Talent 30:47 - Multi-generational Team Members 35:11 - Last Remarks  43:16 - Podcast Outro

In the Sensei’s corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week’s conversation by introducing CDP’s (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM’s (Customer Relationship Managements) and DMP’s (Database Management Platforms). We talk about how CDP can be used in different ways to reach customers with relevant messaging without the use of  third-party cookies. We talked about best strategies of how agencies can get started with CDP’s and some examples of how Location3 uses CDP’s. We wrapped the conversation with how we can strategically automate this process.   Connect with:   Vera Shafiq : LinkedIn  Location3 : LinkedIn | Website    Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 01:11 - Guest Introduction 04:19 - What Is a CDP? 06:38 - Differences of CDP & CRM 08:08 - CDP vs DMP 09:56 - How to Use CDP’s 12:54 - 10 Ways CDP Solve Marketing Challenges 13:56 - How CDP's Can Replace 3rd Party Cookies 16:13 - Where Do I Start? 19:23 - How Location3 Uses CDP’s 22:50 - The Programmatic Meetup 30:23 - Automation 33:55 - Last Remarks 45:14 Podcast Outro

Adam Heimlich, CEO and Co-Founder of Chalice Custom Algorithms, brings a decade of expertise in marketing and ad tech. He discusses the critical role of custom bidding and its impact on ad auctions. The conversation shifts to navigating cookie deprecation and its implications for first-party data usage. Additionally, Heimlich explores the trend of in-house programmatic solutions and questions the future popularity of agency trading desks. Get ready for insights that blend data, creativity, and the evolving landscape of digital advertising!

In the Sensei’s corner, we welcome Anu Adegbola who is the founder and host of the PPCChat  Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we discuss our point of view with Google’s latest updates, specifically in Google Ads and Paid Search. Note that this was recorded a couple of weeks ago, prior to Google’s update on moving from Last Click to Data-Driven modeling. We go in-depth on how Google has been pushing for more internal automation leading to a lack of transparency. We also touch on data privacy and the differences in how it’s regulated in the US versus other countries such as the UK, where Anu resides. Anu’s energy and insights are sharp and informative and we know you will enjoy this episode.    Connect with: Anu Adegbola: LinkedIn | Instagram | Twitter Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast  Sneak Peak 00:34 - Podcast Introduction 01:43 - Google’s Latest Update 02:41 - Guest Introduction 08:34 -  The Programmatic Meetup  10:40 - Automation & Data Purchasing 13:04 - Google Broad Match 17: 07 - Google’s move towards Internal Automation 20:32 - Automation without Transparency 27:07 - Data Privacy 33:59 How Third-Party Cookies affect SEM 37:38 - Moving away from Optimizing Last Click 39:36 - Last Remarks 41:53 - Podcast Outro

In the Sensei’s corner, we welcome Brian Dolan is the CEO and founder of WorkReduce. WorkReduce was founded 7 years ago as a way to bring advertisers and agencies together. This week, we share a few tips and best practices on how to effectively and efficiently reframe your team. We also cover different ways on how to reduce work consumption while maintaining a work style culture. Some examples we touched on were work-life balance, flexibility & time,  and how the current 40+ hour work week Brian also shared some interesting stats which includes touching on enterprises and brands’ use of third-party employees to improve time efficiency and automation tasks. Connect with:   Brian Dolan: LinkedIn WorkReduce: Website  | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup