58. Takeaways From The AdExchanger's Programmatic IO

In the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger.

Check out YouTube for some fun visuals!

Connect with:

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

 

Timestamp: 00:00 - Podcast Topic Introduction

01:30 - Shoutout to Adexchanger for hosting The Programmatic IO

02:26 -  The Importance Of Attending Industry’s Conferences/Networking Group

05:10 - What To Expect In Today’s Conversation

05:40 - AdTech isn’t dead by Ari Paparo

07:10 - Marketing is the Skyscraper by Rachel Mervis

07:45 - 3 Top Keypoints About #Progio

10:15 - Meme by IG account 300by250 

10:40 - Taxonomy With Jonathan Havorson from Mondelez 

14:00 - Investment in Taxonomy and Measurement 

16:15 - Ryan Brickmeyer Tweet on Identity Solutions Cost

17:01 -  Contextual As Part Of The Strategy

18:08 - Amanda Martin’s Tweet on Identity Solution Challenges

19:30 - IPOMWEB Tells Us To Test 10-20 Identity Solution 

20:10 - Lauren Fisher from Advertiser Perception Presentation

23:41 - Amanda Martin’s Tweet on Buy-Side and Sell-Side Collaboration

24:50 - Million Dollar Question Awards

25:15 - Angelina Eng Session

26:00 - Cuteness Interruption From Home - Ya Welcome

26:20 - Test, Test, Test

27: 45 - Catherine Dale & Chris Kane Killed the CTV Presentation

28:40 - Traditionally Sold, CTV? Ari Paparo 

30:22 - Throwback To Third-Party Data

32:20 - Shoutout to StackAdapt for a bomb Presentation on Contextual Targeting

34:09 - Gavin Dunaway’s Tweet On CTV Panel Measurements

37:56 -  Shannon Harris From Jellyfish on Diversity & Inclusion

42:00 - The Great Resignation Explained

45:01 - Programmatic Media Training

47:10 - Brian Chap From The Tech Recipes 

49:45 - Six Pillars On In-Housing

55:05 - Thank You’s

58: 17 - The Programmatically Correct Show Details

59:10 - November is Live Podcast Panels

01:00:01 - Programmatic Meetup Details —> Sign Up Today!