In the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger.

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Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

Timestamp: 00:00 - Podcast Topic Introduction

01:30 - Shoutout to Adexchanger for hosting The Programmatic IO

02:26 -  The Importance Of Attending Industry’s Conferences/Networking Group

05:10 - What To Expect In Today’s Conversation

05:40 - AdTech isn’t dead by Ari Paparo

07:10 - Marketing is the Skyscraper by Rachel Mervis

07:45 - 3 Top Keypoints About #Progio

10:15 - Meme by IG account 300by250 

10:40 - Taxonomy With Jonathan Havorson from Mondelez 

14:00 - Investment in Taxonomy and Measurement 

16:15 - Ryan Brickmeyer Tweet on Identity Solutions Cost

17:01 -  Contextual As Part Of The Strategy

18:08 - Amanda Martin’s Tweet on Identity Solution Challenges

19:30 - IPOMWEB Tells Us To Test 10-20 Identity Solution 

20:10 - Lauren Fisher from Advertiser Perception Presentation

23:41 - Amanda Martin’s Tweet on Buy-Side and Sell-Side Collaboration

24:50 - Million Dollar Question Awards

25:15 - Angelina Eng Session

26:00 - Cuteness Interruption From Home - Ya Welcome

26:20 - Test, Test, Test

27: 45 - Catherine Dale & Chris Kane Killed the CTV Presentation

28:40 - Traditionally Sold, CTV? Ari Paparo 

30:22 - Throwback To Third-Party Data

32:20 - Shoutout to StackAdapt for a bomb Presentation on Contextual Targeting

34:09 - Gavin Dunaway’s Tweet On CTV Panel Measurements

37:56 -  Shannon Harris From Jellyfish on Diversity & Inclusion

42:00 - The Great Resignation Explained

45:01 - Programmatic Media Training

47:10 - Brian Chap From The Tech Recipes 

49:45 - Six Pillars On In-Housing

55:05 - Thank You’s

58: 17 - The Programmatically Correct Show Details

59:10 - November is Live Podcast Panels

01:00:01 - Programmatic Meetup Details —> Sign Up Today!