In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.
Click here to learn more about the IAB 2020 International Report on Programmatic In-housing
Connect with:
Professor Susan Wallace: LinkedIn
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Helene Parker: Website | LinkedIn | Twitter | Instagram
The Programmatic Digest