The Programmatic Digest 103. The Need For Black Marketers in All Areas of Marketing with Michelle Ngome
Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast.
Timestamp:
00:00:54 - Getting to know Michelle Ngome and her business
00:05:24 - Pivoting in the business despite having a plan
00:06:58 - Diversity-inclusive marketing service
00:07:54 - When do businesses call Michelle
00:10:58 - Diversity in companies and how they define it
00:11:16 - Signs to know when it’s time to call Michelle
00:14:59 - Michelle’s 5-point framework for inclusive marketing
00:19:31 - Investing in your peace of mind
00:22:31 - Fun things happening in Michelle’s community
00:24:20 - How to be a part of their community
00:25:06 - The perfect sponsor
00:28:28 - The importance of having a great network
00:33:07 - Words of wisdom from Michelle
00:37:30 - Michelle’s first encounter with programmatic advertising
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