109. Exploring Complexity of the Financing Services Landscape In Media with Hunter Young

In this episode, we discuss everything you need to know about Hifi agency – what they offer, their team’s workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape. 

Timestamp:

00:01:10 - Who is Hunter Young

00:03:11 - How long has HIFI been around, and where did that name come from?

00:06:30 - Hunter Young’s definition of his work for a 5-year old

00:08:01 - The founding principle of HIFI

00:08:42 - What the media landscape looks like for financial services today

00:14:17 - 3 things you see with clients before they work with you and what they look like after working with you

00:18:22 - Hunter’s measurement of success

00:21:07 - Expanding programmatic efforts for Hunter’s clients with the help of Helene’s workshop

00:22:59 - Live testimonial to Helene’s workshop

00:30:44 - One fun fact about Hunter Young

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
  • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Program - Listeners get a 10% discount with code podcast10
• Hunter Young
  • Website | Email
• Alexa Gabrielle Ramos - Podcast Editor
  • Instagram | Website | LinkedIn 
• S and S Creative Media - Podcast and Media Manager
  • Instagram | Website | LinkedIn